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# What is Taggstar?
Taggstar is an eCommerce software designed to improve sales conversions by harnessing real-time behavioral shopping data and applying it to deliver social proof messaging. These messages are displaying on product pages, and in display and retargeting adverts to turn browsers into buyers.
Taggstar is used by large digital retailers including Argos and Shop Direct and travel/hospitality companies such as Thomas Cook and First Choice. It was designed and built to help online shoppers who are overwhelmed by product choices to make better and faster buying decisions. By sharing messages about product popularity, trends, scarcity and promotions and great product reviews as shoppers browse, Taggstar’s messaging is statistically proven to drive customers down the purchasing funnel.
Through our new partnerships, the Taggstar API is being used to inject real-time messaging and urgency into personalized online display, retargeting and prospect advertising.
The software works across any desktop, tablet or mobile device and can be used by any type of eCommerce website including retail, property, entertainment, travel and finance.
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