# Which native advertising platforms work well for a publisher that wants to monetize content without making the experience feel intrusive for readers?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'm looking into native advertising platforms from the publisher side, specifically ones that help monetize content without making the reader experience feel intrusive. This angle is different from the advertiser view most lists cover, so I filtered G2 reviews in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/native-advertising"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/native-advertising">native advertising</a> category for what publishers and content owners actually say. Five that stand out:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/nativo/reviews"><strong>Nativo</strong></a>: reviewers highlight native article and video formats that read like real editorial. Does its in-article unit hold reader attention without hurting session time?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sharethrough/reviews"><strong>Sharethrough</strong></a>: noted for inventory quality and custom segments built around content. How flexible is it for a single publisher versus an agency buyer?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/triplelift/reviews"><strong>TripleLift</strong></a>: users like seeing ad previews surrounded by real content, so placements feel designed in. Does its cross-format delivery keep pages from feeling cluttered?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/ex-co/reviews"><strong>EX.CO</strong></a>: praised for engagement units like polls and flip cards that add interactivity. Do those formats monetize as well as they engage?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mgid-inc-mgid/reviews"><strong>MGID</strong></a>: publishers mention passive income from their sites with article-style units that readers don't find invasive. How is the fill rate for smaller or niche sites?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Publishers, which platform gave you real revenue without readers complaining about the experience? And did going non-intrusive cost you meaningful yield?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 3 months ago
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;One other thing I’d watch is whether the ad experience changes for returning readers. A placement can feel perfectly reasonable once but become intrusive if the same formats or advertisers keep following someone across articles. I’d be curious whether any of these give publishers enough frequency control to protect the experience across an entire session, not just on a single page.&lt;/p&gt;

##### Comment Metadata
- Posted at: 15 days ago
- Author title: Writer



### Comment 2

&lt;p&gt;I’d lean toward Nativo or TripleLift if preserving the reading experience is the priority. In my view, non-intrusive formats can still monetize well if placement quality and relevance are strong, so I wouldn’t assume cleaner UX automatically means lower yield.&lt;/p&gt;

##### Comment Metadata
- Posted at: 15 days ago
- Author title: Marketer



### Comment 3

&lt;p&gt;Publishers who get this right tend to stop judging placements on RPM alone and look at what a reader is worth across a whole session instead. A unit that earns slightly less per impression but keeps someone reading two more articles wins on the full visit, and that only shows up if you measure it that way.&lt;/p&gt;

##### Comment Metadata
- Posted at: 15 days ago
- Author title: Tech Consultant



### Comment 4

&lt;p&gt;For a publisher, the balance is monetizing without cluttering the page. Sharethrough is built for the supply side, with native formats that sit in-feed rather than interrupting and above-the-fold placements that reviewers rate well. &lt;/p&gt;

##### Comment Metadata
- Posted at: 2 months ago
- Author title: Marketer





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