# Which Media and Influencer Targeting platforms provide instant insights like AVE and media reach?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Worth saying directly: none of the <a class="a a--md" elv="true" href="https://www.g2.com/categories/media-and-influencer-targeting">Media and Influencer Targeting platforms</a> here name Advertising Value Equivalency specifically, a metric a lot of PR measurement standards have actually moved away from, so this is really about which platforms deliver instant reach and impact data more broadly.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/meltwater/reviews"><strong>Meltwater</strong></a><strong>:</strong> Real-time predictive analytics for mention forecasting and brand-level sentiment give instant reach visibility across nearly a billion pieces of content analyzed daily.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/muck-rack/reviews"><strong>Muck Rack</strong></a><strong>:</strong> Dashboards connect PR activity to outcomes like share of voice and sentiment, with executive-ready reports generated in real time.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cisionone/reviews"><strong>CisionOne</strong></a><strong>:</strong> Instantly summarizes coverage and measures campaign effectiveness through comprehensive analytics built for PR professionals.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/agility-pr-solutions/reviews"><strong>Agility PR Solutions</strong></a><strong>:</strong> Media intelligence services include executive-ready reports, though AVE specifically isn't named as a metric it calculates.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Does anyone still actually get asked for AVE in a client report? Or has it genuinely fallen out of use across the industry at this point?</p>

##### Post Metadata
- Posted at: 18 days ago
- Author title: Writer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Something worth asking beyond whether clients still request AVE is whether internal leadership sometimes still expects it even after the agency side has moved on. Does anyone still have to translate share of voice and sentiment back into an AVE style number just to satisfy a stakeholder who hasn&#39;t caught up yet?&lt;/p&gt;

##### Comment Metadata
- Posted at: 17 days ago
- Author title: Marketing Executive





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