# Which Data Management Platform (DMP) tools offer native connectors for leading CRM platforms and marketing automation platforms?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'm researching which DMPs actually connect natively to major CRM and marketing automation platforms, rather than requiring a custom integration project. Inside <a class="a a--md" elv="true" href="https://www.g2.com/categories/data-management-platform-dmp">Data Management Platform (DMP)</a>, <strong>Zeta Marketing Platform</strong>, <strong>Lotame Spherical Platform</strong>, and <strong>MediaMath by Infillion</strong> stand out for native connectivity.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zeta-marketing-platform/reviews"><strong>Zeta Marketing Platform</strong></a>: built to connect with common CRM and marketing automation tools out of the box, syncing audience data both ways rather than a one way export.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/lotame-spherical-platform/reviews"><strong>Lotame Spherical Platform</strong></a>: offers a range of pre-built connectors for marketing platforms, reducing the setup work needed to get segment data flowing into a campaign tool.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mediamath-by-infillion/reviews"><strong>MediaMath by Infillion</strong></a>: connects audience and campaign data across the marketing stack, useful for teams that want DMP data feeding directly into activation channels.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews"><strong>Simpli.fi</strong></a>: offers integrations aimed at simplifying the handoff between audience building and campaign execution.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-audience-manager/reviews"><strong>Adobe Audience Manager</strong></a>: strong native connectivity within the Adobe ecosystem specifically, less consistent outside of it.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews"><strong>Oracle BlueKai Data Management Platform</strong></a>: connects well within Oracle's broader marketing suite, a natural fit for teams already on Oracle's CX stack.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For teams running one of these connected to a CRM or marketing automation tool, how reliable was the native connector in practice, and did any data end up needing manual reconciliation anyway?</p>

##### Post Metadata
- Posted at: 26 days ago
- Net upvotes: 1


## Comments
### Comment 1

Zeta syncing audience data both ways is the detail worth noting, since it means changes on the CRM side can flow back instead of the DMP acting as a one-way export. For teams already on Adobe or Oracle&#39;s marketing stack, Audience Manager and BlueKai connecting best within their own ecosystems makes them a natural match.

##### Comment Metadata
- Posted at: 8 days ago
- Author title: Tech Consultant





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