# Which content experience platforms integrate best with CRM workflows?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi all! I’m currently looking into <strong>content experience platforms that connect smoothly with CRM systems</strong> (Salesforce, HubSpot, etc.) to support sales, marketing, and revenue teams. The goal is to deliver personalized content experiences while still keeping everything tied back to CRM data and buyer engagement insights—without making the stack overly complex.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’ve been reviewing options from the <a class="a a--md" elv="true" href="%20https://www.g2.com/categories/content-experience-platforms"><strong>Content Experience Platforms category </strong></a><strong>on G2. </strong>Here are a few tools that seem especially relevant for CRM-driven content use cases, based on G2 reviews:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-experience-manager/reviews"><strong>Adobe Experience Manager</strong></a>: AEM is often used by large teams that need deep personalization and tight CRM/CDP connections. It pairs well with Salesforce and Adobe’s broader Experience Cloud, though I’m curious how manageable it feels for teams without heavy developer support.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/navattic/reviews"><strong>Navattic</strong></a>: Focused on interactive product demos that plug into CRM data. It looks popular with GTM teams that want sales engagement data flowing directly into tools like HubSpot or Salesforce.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/allego/reviews"><strong>Allego</strong></a>: Built for sales enablement, with CRM integrations that help reps access and track content usage inside their existing workflows. Seems useful for aligning content with pipeline stages.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/showpad-eos/reviews"><strong>Showpad</strong></a>: Another sales enablement–first platform that connects content engagement data back to CRM records. Often mentioned by teams trying to unify marketing and sales content under one system.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/storylane/reviews"><strong>Storylane</strong></a>: Known for interactive demos and product tours, with CRM integrations that help teams understand which accounts are engaging with which content.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/foleon/reviews"><strong>Foleon</strong></a> and <a class="a a--md" elv="true" href="https://www.g2.com/products/shorthand/reviews"><strong>Shorthand</strong></a>: Both focus on immersive, long-form content experiences. I’ve seen them used more on the marketing side, but I’m interested in how well their CRM integrations support attribution and lead tracking.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you’re using one of these tools today, how tightly is it actually connected to your CRM? Did it improve visibility into buyer engagement, or did it introduce extra setup and maintenance work?</p>

##### Post Metadata
- Posted at: 4 months ago
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;For teams using content experience platforms today, which of these tools has given you the cleanest CRM integration in practice—especially when it comes to tracking content engagement at the account or opportunity level?&lt;/p&gt;

##### Comment Metadata
- Posted at: 4 months ago





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: almost 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: almost 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: almost 13 years ago
  - Comments: 4