# What native advertising platform makes the most sense for a small marketing team that does not have a dedicated programmatic buyer on staff?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Figuring out what native advertising platform makes the most sense for a small marketing team without a dedicated programmatic buyer really comes down to how much hand-holding you get. In reviewing options in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/native-advertising"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/native-advertising">native advertising</a> category on G2, the platforms small-business reviewers rate highest tend to be the ones with strong managed support and a simple setup. A few that stand out:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a> (4.8 out of 5, 634 reviews): small-team reviewers repeatedly call it intuitive to jump in and launch, with account managers who take on strategy and optimization for you.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews"><strong>Simpli.fi</strong></a> (4.8 out of 5, 23 reviews): users describe it less like a vendor and more like an extension of the team, with high-touch service that suits shops without an in-house buyer.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adroll/reviews"><strong>AdRoll</strong></a> (4.5 out of 5, 40 reviews): reviewers like how quickly you can stand up cross-channel campaigns from one easy dashboard.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/evadav/reviews"><strong>EVADAV</strong></a> (4.5 out of 5, 36 reviews): noted for quick self-serve native setup, with support that walks you through tracking and compliance questions.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sharethrough/reviews"><strong>Sharethrough</strong></a> (4.4 out of 5, 60 reviews): small teams lean on its responsive service team for real-time adjustments they'd otherwise need a buyer for.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you're a lean team, did a fully managed service beat self-serve for you, or did the managed route get pricey fast? And which platform's support actually taught you the programmatic side rather than just running it silently?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: about 1 month ago
- Net upvotes: 2


## Comments
### Comment 1

&lt;p&gt;For a lean team the deciding factor is how much the account team will run for you. The opportunity is being clear on what you want to learn yourself, since a fully managed setup can quietly keep you dependent.&lt;/p&gt;

##### Comment Metadata
- Posted at: 20 days ago
- Author title: Marketer





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