# What are the top multi-channel attribution software for agencies managing a bunch of client accounts?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">As agencies grow their client base, <a class="a a--md" elv="true" href="https://www.g2.com/categories/attribution">attribution tools</a> become less about tracking and more about how well they scale across multiple accounts and campaigns.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Each client has different channels, budgets, and reporting expectations. So the tool needs to do two things well:</p><ul>
<li>Track performance across multiple channels</li>
<li>Keep reporting clean and separated for each client</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few tools seem to handle this balance better than others: CAKE, impact.com, CTM, and WhatConverts. Here’s how they fit:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cake/reviews">CAKE</a>: Designed for performance marketing at scale. It works well for agencies managing multiple clients and campaigns, especially when tracking across different channels and partners.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/impact-com/reviews">impact.com</a>: A good fit for agencies working across paid, affiliate, and partnership channels. It helps bring everything into one place, though setup can take time depending on complexity.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/ctm-formerly-calltrackingmetrics/reviews">CTM</a>: Useful if a lot of conversions happen through calls or messages. It lets agencies track and report on those interactions across different client accounts.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/whatconverts/reviews">WhatConverts</a>: One of the simpler options for tracking leads across calls, forms, and chats. Easier to manage across multiple clients without needing a complex setup.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Do agencies benefit more from detailed attribution models, or from tools that make client reporting easier to manage.</p>

##### Post Metadata
- Posted at: 4 months ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Did more detailed attribution actually improve decision-making, or just make reporting more complex?&lt;/p&gt;

##### Comment Metadata
- Posted at: 4 months ago
- Author title: Marketer





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