# Top tools for targeting audiences on connected TVs?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi, </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">CTV audience targeting keeps evolving, and more teams want better control over who actually sees their ads on streaming platforms.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">To see what’s most commonly used, I checked <strong>G2 data for the Connected TV (CTV) Advertising Platforms category</strong> with audience segmentation in mind.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here’s what ranks highest.</p><strong>Top CTV advertising tools (by G2 Score)</strong><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews">StackAdapt</a>: Best for teams that want audience targeting powered by contextual and behavioral signals.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk/reviews">The Trade Desk</a>: Best for teams that want data-driven audience targeting at scale across CTV.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mntn-performance-tv/reviews">MNTN Performance TV</a>: Best for teams that want simplified audience targeting tied to conversion goals.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/vibe-co/reviews">Vibe</a>: Best for teams that want curated audience targeting in premium CTV environments.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews">Simpli.fi</a>: Best for teams that want hyperlocal and audience-based CTV targeting.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Anyone actively testing different audience strategies on CTV? I also see identity resolution tools mentioned alongside these platforms. Any other tool to include? What’s been your experience?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 5 months ago
- Author title: SaaS and Software Research
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Do you rely more on first-party data or platform targeting for CTV?&lt;/p&gt;

##### Comment Metadata
- Posted at: 5 months ago
- Author title: SaaS and Software Research





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