# Which sales intelligence app is best for tracking leads?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We need a tool that alerts us dynamically when target accounts show intent or champions change jobs. Which <a class="a a--md" elv="true" href="https://www.g2.com/categories/sales-intelligence">sales intelligence</a> app is best for tracking leads? We’re looking into:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zoominfo-sales/reviews"><strong>ZoomInfo Sales</strong></a> - Features an incredibly powerful "Scoops" and intent data engine that alerts you to leadership changes and active buyer research.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/apollo-io/reviews"><strong>Apollo.io</strong></a> - Has built-in job change alerts and lets you track when leads open or click your outbound sequence emails.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/lusha/reviews"><strong>Lusha</strong></a> - While mainly for contact extraction, its CRM integrations help keep your existing lead records enriched and up to date.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/seamless-formally-seamless-ai/reviews"><strong>Seamless.AI</strong></a> - Provides job change features that help reps follow their past champions to new companies to open new opportunities.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cognism/reviews"><strong>Cognism</strong></a> - Offers robust intent data integration (via Bombora) so you can track which accounts are actively researching your target keywords.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you've utilized intent data or job change alerts, I'd love your feedback. Have these features actually led to tangible closed deals for your org, or are they mostly vanity features?</p>

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- Posted at: 3 months ago
- Author title: SEO Outreach Specialist
- Net upvotes: 1




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