TruRating is a customer feedback and analytics platform designed to help businesses gather actionable insights through point-of-payment surveys. By integrating with payment systems, TruRating enables businesses to ask customers a single question during checkout, ensuring high response rates and real-time feedback. This data-driven approach allows companies to improve customer experience and operational efficiency. The platform caters to various industries including retail, hospitality, and leisure, providing detailed analytics to enhance decision-making processes.