Shopware
Shopware is the open commerce platform for the agentic era. It gives global B2C and B2B organizations the infrastructure to grow while retaining control of their data, business logic, and customer experience. Built on open-source technology and an API-first architecture, Shopware combines ready-to-use commerce capabilities with the freedom to customize, extend, and deploy as SaaS, PaaS, or self-hosted. Businesses can manage complex commerce models, connect their preferred technology, automate workflows, and create differentiated experiences for human and agentic buyers, without being locked into a rigid platform model. Shopware connects a scalable commerce core with intelligent capabilities that help merchants grow their way, automate the work, and elevate the experience. More than 55,000 businesses use Shopware worldwide, supported by a global partner ecosystem and 3,100+ extensions. The platform is recognized by Gartner, Forrester, IDC, and Paradigm B2B and is backed by GDPR compliance, SOC 2 certification, open product development, and a public roadmap.
Average Rating: 4.2/5.0
Total Reviews: 195
How Do G2 Users Rate Shopware?
- Ease of Use: 7.9/10 (Category avg: 8.5/10)
- Quality of Support: 7.5/10 (Category avg: 8.3/10)
Who Is the Company Behind Shopware?
- Seller: Shopware
- Company Website:
- Year Founded: 2000
- HQ Location: Schöppingen
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LinkedIn® Page: www.linkedin.com
450 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: CEO
- Top Industries: Retail, Consumer Goods
- Company Size: 66% Small, 29% Medium
What Do G2 Reviewers Say About Shopware?
AI-generated summary from verified user reviews
Pros
- Users value the high level of customizability in Shopware, enabling efficient management of complex e-commerce needs.
- Users find Shopware to have great ease of use, enjoying a smooth setup and convenient product management.
- Users value the high flexibility and modern structure of Shopware, enhancing customization and user experience significantly.
- Users appreciate the powerful customization options of Shopware, enabling tailored solutions for diverse e-commerce needs.
- Users highlight the easy integration of Shopware, allowing seamless connection with various systems and enhancing customization.
Cons
- Users find Shopware expensive, particularly due to additional costs for essential plugins and advanced customizations needed.
- Users experience update issues with buggy management and insufficient support, impacting overall satisfaction and functionality.
- Users find the complex setup of Shopware challenging, often needing developer help for advanced features and configurations.
- Users find the learning curve steep with Shopware, especially for advanced setups requiring developer resources.
- Users experience slow performance with Shopware, especially during initial loading and when handling large datasets.
What Are Recent G2 Reviews of Shopware?
"A very flexible and modern e-commerce platform for growing brands."
Rating: 5.0/5.0 stars
— Archer O.
"We have developed into a large company and market leader in our industry with Shopware."
Rating: 5.0/5.0 stars
— Nicola N.
What Are G2 Users Discussing About Shopware?
- Is Shopware good? - 2 comments
- Why choose Shopware?
- Why choose Shopware? - 1 comment
- What is Shopware built on? - 1 comment
- What is Shopware built on? - 2 comments

