Visual Configuration Software Resources

PROS was an enterprise software company that offers AI-powered pricing and CPQ capabilities, primarily targeting large enterprises with a focus on dynamic and algorithmic pricing optimization. PROS CPQ became part of a larger revenue generation platform specifically for the airline industry. In 2025, Thoma Brava acquired PROS, giving the CPQ part of the platform to Conga. They plan to maintain both code bases in parallel to serve different audience. For organizations evaluating CPQ options, the practical question is whether you need a platform that was initially built for pricing optimization platform or whether you need a configuration- and quoting-specific platform with industrial-grade CPQ as a main priority for future development.

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CPQ software within Salesforce allows sales teams to move from opportunity to signed quote faster, with fewer errors and more consistency. But the specific capabilities vary widely depending on which CPQ you choose. With Experlogix CPQ for Salesforce, you can: Configure complex offerings with confidence. Logic-based rules ensure every quote is technically valid. If a product combination won’t work, the system prevents it before the rep ever sees the option. This applies whether you’re configuring manufactured products with hundreds of variables or assembling multi-vendor IT solutions with licensing dependencies. Automate pricing that would take hours manually. Experlogix CPQ handles pricing for complex scenarios with ease, making it easier to produce quotes for any combination of products, services and add-ons. Generate professional documents automatically. Quotes, proposals, and statements of work populate from configured data. Enforce approval workflows. Deals outside standard parameters route to the right approvers automatically, with full visibility into where each quote stands. Because Experlogix CPQ works natively inside Salesforce, every quote ties back to the opportunity, account, and contact data already in your CRM. No middleware, no sync delays, no data discrepancies between systems. The key difference with Experlogix CPQ is depth of complexity handling. Basic CPQ tools work for simple product catalogs. Experlogix CPQ is built for the scenarios where those tools break: high-volume, high-complexity environments where configuration rules number in the thousands and pricing logic reflects real business relationships.

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CPQ stands for Configure, Price, Quote. In the Salesforce ecosystem, CPQ software sits inside the CRM to help sales teams configure products or services correctly, apply accurate pricing, and generate quotes without leaving the platform. Experlogix CPQ is available for Salesforce, providing native integration within the environment. Experlogix brings industrial-grade configuration and pricing capabilities to Salesforce users who need more than basic quoting tools.

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