# Best Video Editing Software - Page 18

## How Many Video Editing Software Products Does G2 Track?

**Total Products under this Category:** 292

### Category Stats (Aug 2026)

- **Average Rating:** 4.47/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Runway (+6.68%) - Among all products in this category, Runway recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Video Editing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 66,300+ Authentic Reviews
- 292+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Video Editing Software
 ![G2 Grid® for Video Editing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-editing/grids.png?focus%5B%5D=326&focus%5B%5D=159846&focus%5B%5D=4611&focus%5B%5D=136204&focus%5B%5D=118455&focus%5B%5D=1423&focus%5B%5D=2939&focus%5B%5D=1440992)

Highlighted products: Dropbox, VEED, Adobe Premiere Pro, Riverside, Synthesia, Camtasia, iMovie, and Adobe Express.

Underlying data: [Grid® JSON](https://www.g2.com/categories/video-editing/grids.json?focus%5B%5D=dropbox&focus%5B%5D=veed&focus%5B%5D=adobe-premiere-pro&focus%5B%5D=riverside&focus%5B%5D=synthesia&focus%5B%5D=camtasia&focus%5B%5D=imovie&focus%5B%5D=adobe-express)

**Sponsored**

### UserEvidence

UserEvidence is a customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes. Using surveys and third-party reviews, UserEvidence continually captures feedback throughout the customer journey and creates a customer story library that proves the value of your product. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to create authentic customer stories at scale.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=500&secure%5Bchosen_at%5D=2026-08-01T08%3A37%3A49Z&secure%5Bdisplayable_resource_id%5D=1558&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1558&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=170410&secure%5Bresource_id%5D=500&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-editing%3FhsLang%3Den%26page%3D18&secure%5Btoken%5D=598215dcac4ec778866c173dbe23043e80b3806f7d8a35a56517509f5834f51f&secure%5Burl%5D=https%3A%2F%2Fuserevidence.com&secure%5Burl_type%5D=company_website)

### [Rendley SDK](https://www.g2.com/products/rendley-sdk/reviews)

Rendley is a browser-based video editing studio powered by AI, designed to help marketing teams produce high-quality content without complex software installations. It consolidates the entire video production workflow into a single platform — from scripting and editing to distribution — eliminating the need to jump between multiple tools. Key capabilities include automated captions, AI voiceovers, realistic avatars, text-to-video generation, background removal, color grading, and a royalty-free asset library cleared for commercial use. For global reach, Rendley supports video translation and automated dubbing into multiple languages. With customizable brand kits, locked assets, and one-click enhancements like silence removal and audio leveling, teams can maintain brand consistency while producing content faster. Plans range from a free tier to high-capacity business options, all with watermark-free exports.

#### Who Is the Company Behind Rendley SDK?

- **Seller:** [Rendley](https://www.g2.com/sellers/rendley)
- **Year Founded:** 2023
- **HQ Location:** Delaware, US
- **Twitter:** @rendleyhq  
45 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5350b89967c00ade29a2b8920e677877373259eb1ad84c3387a819b8daa953a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frendley%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Roll](https://www.g2.com/products/roll-roll/reviews)

Roll is a video creation tool that operates via a browser-based platform. It effectively turns your smartphone into a professional film crew, revolutionizing the way you create videos.

#### Who Is the Company Behind Roll?

- **Seller:** [Roll](https://www.g2.com/sellers/roll-7399b1a0-7dc4-4d0d-b297-bdbb22de79f7)
- **Year Founded:** 2014
- **HQ Location:** Auckland, NZ
- **Twitter:** @rollhq  
439 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5650d26c2c7517401bc837c2b4b6a0cab1d8bd91bae10eda75da6cdc2fb6b585&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3627562&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

### [Safestream](https://www.g2.com/products/safestream/reviews)

SafeStream is an on-demand watermarking service for online video content. SafeStream deters illegal use of your content through the real-time addition of a non-removable, personalized and visual watermarks.

#### Who Is the Company Behind Safestream?

- **Seller:** [EditShare](https://www.g2.com/sellers/editshare)
- **Year Founded:** 2003
- **HQ Location:** Watertown, MA
- **Twitter:** @EditShare  
2,843 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f83cfafcc3c9a5d967c91a86a3f0373af8df44eca409c6ce7d4659bf7003acff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1349754%2F&secure%5Burl_type%5D=linkedin_company_website)  
87 employees on LinkedIn®

### [Secure Redact](https://www.g2.com/products/secure-redact/reviews)

Secure Redact is a world-leading video privacy platform that automatically blurs personal and sensitive data in captured and live security video. It meets industry needs for international data privacy compliance for dealing with personal data in images and video files. Key features: ✓ Automatic detection for redaction of faces, heads and/or license plates. ✓ Select specific faces and objects to blur/unblur. ✓ Intelligent tracking and redaction of user identified objects. ✓ Blur specific areas of video feeds. ✓ Sovereign data processing. ✓ Selective audio redaction. ✓ Single sign-on support and connect to private cloud storage. ✓ Enterprise features include multi user projects, an administration dashboard, and dedicated support.

#### Who Is the Company Behind Secure Redact?

- **Seller:** [Pimloc](https://www.g2.com/sellers/pimloc)
- **Year Founded:** 2017
- **HQ Location:** London, England, United Kingdom
- **Twitter:** @pimloc  
115 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a6263a7de000fd113d7c16793b9779bb5d8cd925d0ee68c8d1cce24c4ba969e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpimloc-limited&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Shorts Factory Ai](https://www.g2.com/products/shorts-factory-ai/reviews)

Welcome to Shorts Factory — the AI video editor and Shorts generator built for creators who want to turn long-form videos into publish-ready YouTube Shorts, TikTok clips, and Instagram Reels in minutes. On this channel, you’ll find tutorials, workflows, feature updates, and practical strategies to create better short-form content, faster. From animated captions and auto-reframe to AI dubbing, voice cloning, subtitle translation, and edit-ready exports for Premiere Pro, DaVinci Resolve, and Final Cut Pro, Shorts Factory helps creators and teams create faster, publish more, and grow across YouTube, TikTok, and Instagram. Upload once. Let AI do the heavy lifting. Turn every long video into more content.

#### Who Is the Company Behind Shorts Factory Ai?

- **Seller:** [Shorts Factory](https://www.g2.com/sellers/shorts-factory)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SoftOrbits Video Converter](https://www.g2.com/products/softorbits-video-converter/reviews)

SoftOrbits Video Converter is your comprehensive solution, designed to effortlessly bridge the gap between various video formats and your diverse playback devices. This intuitive software empowers users of all skill levels to quickly and efficiently convert videos, ensuring seamless playback on any platform. Effortless Format Conversion and Wide Compatibility: Say goodbye to frustrating format incompatibilities. SoftOrbits Video Converter boasts extensive support for a vast array of popular video formats, including but not limited to AVI, MP4, MOV, WMV, FLV, MKV, and many more. Whether you need to convert home videos, downloaded content, or professional footage, this software handles it with ease. Choose your desired output format and optimize videos for playback on smartphones, tablets, computers, smart TVs, and gaming consoles. Integrated Video Editing for Enhanced Control: Beyond simple conversion, SoftOrbits Video Converter provides a built-in video editor, giving you precise control over your media. Trim unwanted segments, crop frames to focus on key elements, rotate videos for optimal viewing, and enhance your visuals with a range of effects. This integrated editor allows you to refine your videos before or after conversion, ensuring they meet your exact specifications. Batch Processing for Time Efficiency: Maximize your productivity with the powerful batch conversion feature. Effortlessly convert multiple videos simultaneously, saving valuable time and effort. This functionality is ideal for users with extensive video libraries or those requiring rapid processing of large volumes of media. Simply select your files, choose your output settings, and let SoftOrbits Video Converter handle the rest. Advanced Customization and Enhancement Tools: Take your video editing to the next level with advanced customization options. Fine-tune your videos by adjusting brightness, contrast, and saturation to achieve the perfect visual balance. Add subtitles to enhance accessibility or incorporate watermarks to protect your content. SoftOrbits Video Converter provides the tools you need to personalize and refine your videos to professional standards. Device-Specific Preset Profiles for Optimal Playback: Simplify the conversion process with a wide selection of preset profiles optimized for specific devices. Quickly and easily prepare videos for playback on popular devices such as iPhones, iPads, Android smartphones and tablets, and various other platforms. These presets automatically apply the optimal settings, ensuring seamless playback without manual configuration. Key Features at a Glance: • Comprehensive Format Support: Converts a wide range of video formats, including AVI, MP4, MOV, WMV, FLV, MKV, and more. • Intuitive User Interface: Easy-to-use design suitable for users of all technical levels. • Integrated Video Editor: Trim, crop, rotate, and add effects to your videos. • Batch Conversion: Convert multiple videos simultaneously for increased efficiency. • Advanced Adjustment Tools: Adjust brightness, contrast, and saturation for enhanced visuals. • Subtitle and Watermark Support: Add subtitles and watermarks to personalize your videos. • Device-Specific Presets: Quickly convert videos for playback on popular devices. • High-Speed Conversion: Optimized for fast and efficient video processing. • Reliable and Stable Performance: Ensures consistent and dependable results. SoftOrbits Video Converter is the ideal solution for anyone seeking a versatile, powerful, and user-friendly video conversion tool. Whether you're a casual user or a professional video editor, this software provides the features and flexibility you need to transform your videos with ease.

#### Who Is the Company Behind SoftOrbits Video Converter?

- **Seller:** [SoftOrbits](https://www.g2.com/sellers/softorbits)
- **Year Founded:** 2006
- **HQ Location:** Koh Phangan, TH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0c0747308a9b325d0bc07075efae89f694f4ab5e3de177e6381e2c35d9e1617&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FSoftOrbits&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Sora-Watermark-Remover](https://www.g2.com/products/sora-watermark-remover/reviews)

One-click Sora watermark remover online free: clean Sora videos online with AI inpainting. Fast previews, smooth motion, simple downloads.

#### Who Is the Company Behind Sora-Watermark-Remover?

- **Seller:** [Sora Watermark Remover](https://www.g2.com/sellers/sora-watermark-remover)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Spotlight FX](https://www.g2.com/products/spotlight-fx/reviews)

Spotlight FX is a plugin for Adobe Premiere Pro and After Effects, designed for video editors who need essential tools for fast, professional results. With customizable assets and effects, you can create videos that look and feel like pros made them. Everything is downloaded directly to your timeline. Ideal for YouTubers, freelancers, and production teams. With real-time updates you always have the latest tools and features, making video creation quick and simple within the Adobe ecosystem.

#### Who Is the Company Behind Spotlight FX?

- **Seller:** [Spotlight FX](https://www.g2.com/sellers/spotlight-fx)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Subclip App](https://www.g2.com/products/subclip-app/reviews)

Subclip is an AI-powered video platform built for creators, marketers, and small teams who want to publish more content in less time, without complex editing software. You can generate unlimited transcriptions, create animated subtitles, dub videos into 21+ languages, and edit everything in a browser-based timeline editor. With Subclip, you upload any video once and then handle everything in one place: accurate AI transcription, auto-captions, motion graphics from simple text prompts, and social-ready exports for YouTube, TikTok, Instagram, Shorts, and Reels. The editor supports multi-track timelines, audio adjustments, effects, filters, and fast cloud rendering up to 4K, so you don’t have to worry about device performance. Subclip also includes AI dubbing that preserves your original voice tone while translating into 21+ languages, plus tools for thumbnail generation, social media teasers, and built-in scheduling for platforms like YouTube and X, with more coming soon. You get unlimited transcription and exports on paid plans, no per-minute fees or credit caps, and you can choose between affordable monthly plans or a lifetime access option depending on how you work.

#### Who Is the Company Behind Subclip App?

- **Seller:** [Subclip](https://www.g2.com/sellers/subclip)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8d853ea2389a2b34e274c9ad1e86d5c013623a507b646bff167740729567821&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsubclipapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Supacut](https://www.g2.com/products/supacut/reviews)

Supacut is a story-first editing companion for Premiere Pro. Rather than functioning as a transcription service, search engine, or automated video editor, Supacut focuses on a single challenge: helping editors discover and structure the strongest story hidden inside interview footage. The platform reviews transcripts, identifies recurring themes, narrative tension, character journeys, conflict, revelations, and resolutions. It then develops complete story structures and editorial recommendations based on those findings. Editors can evaluate multiple narrative directions before selecting the strongest approach for the project. Once a direction is chosen, Supacut generates a structured first-cut sequence complete with recommended interviews, supporting transcript references, story sections, and narrative flow. The result is a workflow that transforms hundreds of transcript pages into a practical, editable first cut inside Premiere Pro.

#### Who Is the Company Behind Supacut?

- **Seller:** [Supacut](https://www.g2.com/sellers/supacut)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Swiftia](https://www.g2.com/products/swiftia/reviews)

Swiftia is an innovative AI-powered video editing and marketing platform that empowers businesses, marketing teams, and content creators to maximize their video content's impact. Our platform uses cutting-edge AI to automatically transform long-form videos into engaging short-form clips, optimized for platforms like YouTube Shorts, TikTok, Instagram Reels, and LinkedIn. This includes identifying key highlights, auto-reframing, and generating engaging captions with over 97% accuracy in over 90 languages. Beyond simple video clipping, we offer an automated editing suite with features like filler word removal, smart auto-zoom, and seamless B-roll integration. Swiftia also offers a robust API for custom integrations, data-driven analytics, and content repurposing, providing a comprehensive solution for all video editing and marketing needs while remaining the most cost-effective platform in the market. This helps users save time, increase content reach, and grow their business by leveraging the power of AI-driven video editing.

#### Who Is the Company Behind Swiftia?

- **Seller:** [Swiftia](https://www.g2.com/sellers/swiftia)
- **Year Founded:** 2024
- **HQ Location:** Newark, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=357ebe30f2a7d417d698e3f95f567db8a09fa55892b585e1798ca51e643bf320&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswiftiaio&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Tellers.AI](https://www.g2.com/products/tellers-ai/reviews)

AI based Video Editing using real footage

#### Who Is the Company Behind Tellers.AI?

- **Seller:** [Tellers.AI](https://www.g2.com/sellers/tellers-ai)
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8d5e331114add2c90a95feda2c87d803e664cbf905edd0a91de53fb301249f54&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftellers-ai&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [TheVideoEditor.AI](https://www.g2.com/products/thevideoeditor-ai/reviews)

TheVideoEditor.ai is an advanced AI video editing platform that transforms raw footage into polished, publish-worthy videos in minutes. It offers automated editing features, such as removing silences and repetitions, and adding b-rolls, subtitles, texts, animations, music, and more, along with manual editing tools for fine-tuning. The platform can generate highlight videos, create AI avatar videos, and convert long videos into shorts. It supports multiple languages and provides an extensive library of stock assets, making it ideal for creating high-quality videos effortlessly.

#### Who Is the Company Behind TheVideoEditor.AI?

- **Seller:** [TheVideoEditor](https://www.g2.com/sellers/thevideoeditor)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Tipard Blu-ray Creator](https://www.g2.com/products/tipard-blu-ray-creator/reviews)

AnyMP4 iPhone Transfer Pro can transfer data (music, movies, contacts, ePub, PDF, TV shows, music videos, podcasts, iTunes U, ringtones, audio books, photos, playlists, photo albums) from iPhone, iPad or iPod. Sync songs/photos/pictures/videos/voicemails from iPhone to iTunes.

#### Who Is the Company Behind Tipard Blu-ray Creator?

- **Seller:** [Tipard](https://www.g2.com/sellers/tipard)
- **HQ Location:** N/A
- **Twitter:** @Tipardstudio  
201 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Tipard DVD Creator](https://www.g2.com/products/tipard-dvd-creator/reviews)

Tipard DVD Creator provides the best solution for you to create DVD with any video file like MP4, AVI, MOV, WMV, FLV, MKV, VOB, MPEG, MTS, M2TS and TS, or recorded videos from digital camera, camcorder, iPhone, iPad and many other devices, etc.

#### Who Is the Company Behind Tipard DVD Creator?

- **Seller:** [Tipard](https://www.g2.com/sellers/tipard)
- **HQ Location:** N/A
- **Twitter:** @Tipardstudio  
201 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated April 9, 2026

Video editing software enables users to digitally create, edit, and modify video files, providing tools for clipping, arranging, layering, color correction, audio editing, motion tracking, and visual effects, giving content creators, marketers, and media professionals precise control over video output.

### Core Capabilities of Video Editing Software

To qualify for inclusion in the Video Editing category, a product must:

- Allow users to upload video files or capture newly recorded videos for editing
- Provide tools for clipping, arranging, splitting, layering, and manipulating videos
- Save and export completed files in one or more file types

### Common Use Cases for Video Editing Software

Content creators, marketing teams, and media professionals use video editing software to produce polished video content across a range of formats and channels. Common use cases include:

- Producing promotional videos, brand content, and social media clips for marketing campaigns
- Editing film and TV productions with advanced color correction, audio mixing, and motion tracking tools
- Creating tutorials, training videos, and product demonstrations with custom graphics and effects

### How Video Editing Software Differs from Other Tools

Unlike [AI video generators](https://www.g2.com/categories/ai-video-generators), which primarily create video content from text or AI-driven inputs, traditional video editing software focuses on manual or AI-assisted manipulation of uploaded or captured video files, giving users precise control over editing, arrangement, and output. Video editing tools are often used alongside [video effects software](https://www.g2.com/categories/video-effects) to enhance production quality for promotional and commercial content.

### Insights from G2 on Video Editing Software

Based on category trends on G2, timeline editing flexibility and export format support as standout capabilities. These platforms deliver improvements in video production speed and output quality as primary outcomes of adoption.

Show More

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## How Do You Choose the Right Video Editing Software?

### What You Should Know About Video Editing Software

### What is video editing software?

Video editing software handles post-production editing of content after video production has been completed. Filmmakers rely on these solutions to edit their video footage in a nonlinear format, meaning they can arrange clips in whichever format they need for their final product. Video editing tools support raw footage, and most solutions can work with a variety of file types as long as they are in a digital format. Users then convert the format of the video if required. 

When a video has been completely uploaded to the platform, editors begin the post-production process by dragging audio and video files onto the editing tool’s timeline. Video editing programs then help trim excess footage. Most solutions give users the option to edit video and audio files in one bundle or separately. They let creators insert transitions between clips so videos seamlessly transition from scene to scene. Users can make copies of video files, which allows them to alter footage without losing the original. Potential modifications available are trimming video clips, editing audio, adding video effects and graphics, color grading, and editing multi-camera shots. Editing software allows users to export video as well. 

Users can usually upload a product created with editing software to any major video hosting platform like YouTube, TikTok, or Instagram. Some video editing tools are optimized for specific operating systems, such as MacOS, Linux, and Windows for computers or Android and iOS for mobile phones.

- **Best free professional video editor for Windows and Mac:** Adobe Premiere Pro
- **Best free video editor for Windows and Mac:** DaVinci Resolve
- **Best video editing software for beginners:** Wondershare Filmora
- **Other options for Apple users:** Final Cut Pro and iMovie
- **Best mid-range video editing software for Windows:** Luxea Pro

### What are the common features of video editing software?

While some video editors provide basic editing assistance, other products maintain an arsenal of features for making the perfect video for user needs. 

The features highlighted below can be found in video editing solutions. However, buyers should be advised that not all of these features are guaranteed in each product. Before purchasing a solution, buyers must contact a vendor to ensure the solution has the required features.

- **Video clip editing:** These solutions should allow users to trim footage and arrange clips with drag-and-drop functionality. Users can make cuts to those clips and add transitions so the video flows from one clip to the next. The software can make copies of clips so as not to distort the original; all versions of the clips are stored within the platform.
- **Audio editing tools:** Background noise can drown out audio during production. Video editors include audio editing tools to manipulate the audio level so it’s perfectly clear to the audience. These solutions should come with the option to either edit video and audio files together as a bundle or as two separate items. Video editing software also includes a library of sound effects.
- **Video templates:** Templates are customizable frameworks that creators can use as a foundation for their projects. Users who aren't video editing pros benefit from the time- and cost-saving convenience they offer.
- **Presets:** Presets are similar to templates in that they both allow users to skip some of the manual video editing steps. A set of pre-made visual adjustments that users can apply to their videos. Presets give videos a high-quality finish.
- **Color correction:** Light doesn’t always cooperate during video productions. Creators use software to adjust lighting and colors within a frame until they’re right. These tools should allow users to maintain the color across a string of clips. Color grading features let users alter elements such as shading and highlights with these platforms.
- **Closed captioning:** Some solutions give you the ability to add captions to the video. Users can edit captions in a variety of formats and styles from the platform and save them as a part of the video or as a completely different file.
- **Overlays:** Overlaying means that creators can place videos, pictures, or words on top of the main video and play them simultaneously. Overlays create more interesting and complex videos.

### What types of video editing software exist?

All video editing software products have the same endgame, which is to help users create the perfect video that looks and sounds exactly how they want it. That’s why there aren’t many subcategories. Different solutions might have different sets of features, but they all aim to get users the same result. The tools may, however, differ slightly in each product’s individual focus.

#### Open-source video editing software

 An open-source software solution means that any user can modify the code of that particular solution. If the changes one user makes happen to be popular with the community, they can elect to adopt those changes officially into the solution. Many users consider open-source video editing software to be more stable and secure than alternatives. They’re often free of charge, making them ideal options for small businesses or users who are just beginning to learn.

#### Closed-source video editing software

Closed-source video editing software, also known as proprietary video editing software, is the opposite of an open-source solution. Simply put, that means users cannot make changes to its code. These solutions often include improved software functionality, advanced features, and increased user-friendliness and support. While open-source software is constantly being updated, those updates typically cannot keep up with the quality of closed-source video editors. And while closed-source video editing programs are not guaranteed to be free of charge, some are low-cost or offer a free trial.

Neither one of these types of video editors is superior to the other. It depends on what you need from a particular solution. For example, if you want a professional video on a tight budget, an open-source solution may be the way to go. If customer support and user-friendliness are more important, then closed-source video editing software is your best option.

### What are the benefits of video editing software?

It can be tempting to send clips off to a professional videographer to put together a final product. However, it can easily be done in-house with a good video editing solution too. And, there are various benefits to using editing software. The following are some of the benefits a business will reap from using video editors.

- **Cost savings:** Hiring a company to edit a video can be quite costly. Plus, bringing on professional services in order to get a high-quality video isn’t the only way. Some video editors on the market are even available for free. Plenty of these solutions offer tutorials as well, so you can edit on your own.
- **Convenience:** Along with being more cost-efficient, editing software allows users to work on their videos at their own convenience. Users can edit videos in the comfort of their own homes or at the office or anywhere in between because many of these solutions are cloud-based.
- **Quick publishing:** Editing videos in-house gives your business greater control. The team can decide what needs to be cut, edited, or added and how many rounds of edits the video needs to go through. There is no need to rely on an outside company’s timeline.
- **Collaboration:** Cloud-based or online video editing apps also offer a level of boosted collaboration to the editing process. They let editors send files back and forth with all members of the team. That ensures everyone who needs to have eyes on the project will do so before the final product goes live.
- **Organization:** Video editing is messy. Editing software takes a cluttered collection of video clips and keeps it organized.

### Who uses video editing software?

Video editors are popular across many different fields. The following are a few examples of common use cases.

- **Marketing professionals:** Marketing teams are always looking for new ways to expand their audience. A brief and well-edited video is a great way to do just that. Marketing teams commonly put this practice to use on their social media channels. Users can create advertisements with video software and share them on different channels to increase brand recognition. As video editing platforms have become more affordable and user-friendly, more and more teams have adopted videos as part of their marketing strategy. Because of this, a basic understanding of video editing software is quickly becoming a requirement for marketing professionals.
- **Content teams:** Content teams often work together with marketing teams to make sure content stays on target. Video is an easily digestible type of content that can help elevate a company’s brand. This type of content is a great way to establish a company’s voice while informing and maybe entertaining the target demographic. It’s a little more eye-catching than the typical written word, and editing software makes sure the company’s video content stands out from the crowd. Videos are also a great way to break up a longer blog post or article.
- **Video production companies:** A video production company is obviously constantly working with videos day in and day out. Editing software ensures they can deliver the best product possible to their clients. Production companies collaborate with a variety of clientele who require different kinds of content. The videos can range from something simple, like a wedding montage to a major motion picture. 

### Video editing software pricing

Users can expect to pay between $50-$200 for video editing software. Some sellers offer their products at a monthly or yearly cost, while others have a one-off fee. There are free products or those that offer free versions. However, you’ll experience tradeoffs in functionality and quality with the free options. Videos created on some free versions may have a watermark, for example. Some sellers use tiered pricing, with different features and functions offered at different pricing levels.

### Software and services related to video editing software

When it comes to creating the perfect video, editing is just part of the process. There are many other software platforms and services related to video editing. The ones listed below are just a few.

- [Video CMS software:](https://www.g2.com/categories/video-cms) A video content management system (CMS) enables users to organize, share, and modify video files for both internal and external use. They often come into play once a video has been completely edited and offer analytics for video performance. This helps businesses make informed decisions about future content creation.
- [Animation software](https://www.g2.com/categories/animation) **:** Create moving graphics from visual files. Depending on the specific product, you can make 2D or 3D animation. The solutions provide the functionality to add music and special effects. Animation software solutions typically integrate with video editors.
- **Visual effects software:** Turn to these tools to alter your video files with custom effects, such as title sequences and CGI. Once all the visual effects are put into place, video editing programs can be used to create the final product.
- [Audio editing software](https://www.g2.com/categories/audio-editing) **:** These tools record, mix, and arrange sound content. They have features to cut, paste, and trim pieces of audio, add effects, adjust quality, compress files, edit song metadata, and rip audio CDs. 
- [Video hosting software](https://www.g2.com/categories/video-hosting) **:** Users can upload and store their files on video hosting platforms to reach their intended audience. Hosting tools typically work with editors so that the video is perfect before audiences can view it.
- [Video production companies](https://www.g2.com/categories/video-production-companies) **:** These companies help businesses with content planning, filming, and editing. Essentially, you can outsource this work to production companies, and they provide the equipment and staff for the project. 

### Challenges with video editing software

Editing software is absolutely vital to any company that creates videos, but that doesn’t mean the software is without its issues. 

- **Customer support:** If users select free video editing software, the odds are that they will not have access to any type of customer support. Sure, many of these solutions offer forums where users can share tips and advice with one another, but it doesn’t compare to having the support of the software vendors themselves. And while paid solutions offer customer support, they can end up being pricey.
- **Learning curve:** Mastering advanced video editing techniques takes time and patience. Many video editing tools feature intricate and non-intuitive interfaces with a multitude of options. It’s overwhelming for almost every beginner to figure out how to navigate and understand the tool. 
- **Exporting and rendering time:** Creating high-quality videos is a time-consuming and challenging process, especially when working with large video files or intricate edits. Users may experience delays or lose edits while completing video projects.

### How to choose the best video editing software

#### 1. Requirements gathering (RFI/RFP) for video editing software

Professional video editing software isn’t as expensive as some other enterprise-level tools, and there are plenty of free video editors on the market, but it is still important to make sure the product of choice meets user needs. Several video editing software products are on the market, and while having options is good, the variety often makes it difficult to differentiate between sellers. 

Video editing vendors are usually playing a game of catch up with each other to make certain they are keeping up with the trends and offering the most attractive features. While many components are the same, buyers need to look out for key differences when considering a purchase. Consider the following areas:

- **User interface:** Video editing software features are similar, but user interfaces differ, so it’s important to understand who will be using the software and their level of expertise. Intuitive and simple interfaces are better suited for beginners. On the other hand, experienced editors may prefer products with complex interfaces so they can produce more sophisticated work.
- **Input formats:** While most video editing programs offer compatibility with a wide range of video file formats, it’s important to check since there are so many kinds of recording devices available today. Users must be sure to know which video formats they will be using and then confirm the software can handle that type of input file.
- **File outputs and distribution:** Along with the number of video recording devices, there is also a vast amount of playback devices, especially with the growing popularity of video hosting services. Get a good idea of all the possible video file formats you want to produce and a plan for where you will publish them. 
- **Operating systems:** Sometimes, the software is specifically made to run on certain operating systems, i.e., video editing software for Windows and video editing software for Mac.
- **Software upgrades:** Many products offer tiered pricing. If you’re not sure if you need a full-blown video editing product, it may be a good idea to start with the most basic offering. However, be sure to check which functionality the higher tiers offer and compare it with your video editing needs. It’s simpler to upgrade to the pro version of a product than to transition to a completely new product.

#### 2. Compare video editing software products

- **Create a long list:** There are an extensive number of options when it comes to video editors, but most product websites have a “Features” page that provides a high-level picture of what the software comprises. G2.com is a good place to start.
- **Create a short list:** Next, research further into the long list of solutions to create a short list. A lot of research (articles and videos) online explains and reviews different products from different perspectives. Find research that caters to your industry. G2’s “Compare” feature gives you side-by-side comparisons of specific features, so you learn how real users rate them.
- **Conduct demos:** Demos are a great way to watch potential solutions in action. During the demo, you’ll be able to ask questions to determine which product is right for your organization. Demos aren’t common with video editor providers because this type of software isn’t as expensive or integrated as deeply with a company’s existing software ecosystem as other software is. However, video editing software providers usually offer a free trial, which allows buyers to test out solutions before purchasing. 

#### 3. Selection of video editing software

- **Choose a selection team:** Team members from content creation, marketing, or design are usually the ones using video editing software. The workers who are going to be using the software directly should select the product.
- **Negotiation:** Negotiations typically don’t occur for video editing software purchases. The prices are set.
- **Final decision:** The final decision depends on the teams or, more often, individuals who use the video editor the most.

### Video editing software trends

As video editing software continues to evolve, new trends have been popping up in the space. Some may revolve around specific video editing techniques, while others are all about using editing to convey story and meaning. The following are a few other trends to look out for.

- **Mobile video editing:** Users can already shoot and edit videos on their smartphones. Video editing software sellers are focusing on extending beyond the basic editing functionalities and creating more powerful and feature-rich mobile video editing apps. The vision is to integrate advanced features like special effects, title card additions, and artificial intelligence integration to enhance the overall experience.
- **Live video editing:** Live videos are already popular, but those videos aren’t edited. Soon, that will change. There are already a few apps on the market that let users edit in real-time as they shoot. For example, users can change white balance or focus exposure on the go. We can expect live video editing to become more mainstream soon.
- **Changing standard aspect ratios:** Video editors used to have to work with an aspect ratio of around 4:3 or 16:9 in mind. But thanks to mobile phones and tablets, people watch videos on many kinds of screens. That means that standard aspect ratios need to keep up.