# Best URL Shortener  - Page 11

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*


A URL shortener is a website that creates abbreviated versions of web addresses, called shortlinks. A shortlink redirects anyone who clicks on it to the original longform web address. Some URL shorteners allow users to create custom branded or vanity links. These tools are often used by marketers to make a longer URL more visually appealing within collateral or messaging. Shortlinks are especially prevalent on social media sites where character limits are imposed, or in mobile messaging where screen space is limited.

To qualify for inclusion in the URL shortener category, a product must:

- Create shortened versions of links that redirect to the original long URL
- Provide analytics tools to track metrics such as link clicks






## G2 Grid® for URL Shortener 
![G2 Grid® for URL Shortener  plotting products by satisfaction and market presence](https://www.g2.com/categories/url-shortener/grids.png?focus%5B%5D=1622&focus%5B%5D=55775&focus%5B%5D=20778&focus%5B%5D=1387815&focus%5B%5D=1214188&focus%5B%5D=85388&focus%5B%5D=88013&focus%5B%5D=88525)
Highlighted products: Bitly, GoLinks, Rebrandly, CutMe Short, Dub, TinyURL, BL.INK, and T2M URL Shortener.
Underlying data: [Grid® JSON](https://www.g2.com/categories/url-shortener/grids.json?focus%5B%5D=bitly&focus%5B%5D=golinks&focus%5B%5D=rebrandly&focus%5B%5D=cutme-short&focus%5B%5D=dub&focus%5B%5D=tinyurl&focus%5B%5D=bl-ink&focus%5B%5D=t2m-url-shortener)


## How Many URL Shortener  Products Does G2 Track?
**Total Products under this Category:** 185

### Category Stats (Jul 2026)
- **Average Rating**: 4.43/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Uplifter all-in-one campaign analytics (+1.75%) - Among all products in this category, Uplifter all-in-one campaign analytics recorded the largest rating increase compared to last month
*Last updated: July 21, 2026*


## How Does G2 Rank URL Shortener  Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,500+ Authentic Reviews
- 185+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which URL Shortener  Is Best for Your Use Case?

- **Leader:** [Bitly](https://www.g2.com/products/bitly/reviews)
- **Highest Performer:** [CutMe Short](https://www.g2.com/products/cutme-short/reviews)
- **Easiest to Use:** [Bitly](https://www.g2.com/products/bitly/reviews)
- **Top Trending:** [Dub](https://www.g2.com/products/dub/reviews)
- **Best Free Software:** [Bitly](https://www.g2.com/products/bitly/reviews)


---

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---


## What Is URL Shortener ?

[Marketing Software](https://www.g2.com/categories/marketing)

## What Software Categories Are Similar to URL Shortener ?

- [Content Analytics Software](https://www.g2.com/categories/content-analytics)
- [Smart Link Software](https://www.g2.com/categories/smart-link)
- [QR Code Generator Software](https://www.g2.com/categories/qr-code-generator)