Best Trade Promotion Management Software - Page 3

A3 TPM

Calculate. Control. Anticipate. Measure. A3 TPM is a solution that enables you to better manage your commercial agreements. It is the perfect solution to closely monitor your commercial agreements with retailers and to control your back margins. › Control your rear margins (NN, NNN) › Monitor your agreements in real time › Reduce your indirect costs › Monitor your sales // The key features of A3 TPM Management of negotiated commitments with customers Provisions calculations Automatic recalculation of impacts related to modifications Retroactive calculation Audit trail tracked of all modifications Integration of penalties linked to disputes Marketing campaign integration Generation of settlements proposals Management of cooperation and advertising invoices received // Contact us Ready to move into high gear? Contact us: https://www.agena3000.com/en/contact-us

Aforza

Aforza provides a suite of industry cloud and mobile applications built specifically to address the needs of the consumer goods industry; across modern, traditional and hybrid trade models. We connect your trade planning and field sales teams together in real-time to solve the problems of unprofitable promotions, declining market share and lack of revenue growth. The Aforza solution works out-of-the-box, so you can start using it right away without any complicated setup, training or technical experience.

Average Rating: 4.5/5.0

Total Reviews: 1

Andavi Solutions

Andavi Solutions is a complete end-to-end platform that delivers results for the beverage and CPG sector: One unified platform to activate sales teams, track execution, and drive retail velocity in the beverage & CPG industry.

Arker

CentrixIQ

Datasembly

Datasembly is a market intelligence platform that provides comprehensive and hyper-local pricing, promotion, and product availability data from over 150K stores - all in near-real time. Users can access data through our enterprise applications, or direct data feed/export. Features of Datasembly data include: - Comprehensive collection: 150K+ stores, 12B+ products/week - Data Speed: Information is collected, structured, and made available in near-real time. - Store-Level: Detail - Analyze specific SKUs/UPCs at specific store locations. - Actionability: Solutions focus on high-impact metrics, and all data is fully shareable externally. Features of Datasembly’s Enterprise Applications include: - Answers-first technology surfaces high-impact trends as they emerge at retail. - Data Visualization tools, maps, custom product groups, and other organizational features. - Customizable Alerts (price increases/decreases, new competitor promotionss, etc). - Retail Activity History Analyses. Access 3+ years of historical data on-demand. - No user caps. Most common use-cases for Datasembly include: - Timely Competitive Price Tracking - Comprehensive Price Intelligence - Category Management Optimization - Revenue Management Optimization - Digital Coupon Intelligence - Competitive Promotional Intelligence - Retail Promotional Compliance - Competitive Product Matching - Brick-and-mortar MAP Policy Monitoring - Geographical Pricing and Promotional Strategy

Average Rating: 4.1/5.0

Total Reviews: 13

Digital Wave Technology Native AI Deal Management

Digital Wave Technology’s AI-native Deal Management solution helps retailers and suppliers plan, negotiate, execute, and optimize trade funding with greater speed, accuracy, and accountability. Built on the ONE℠ Platform, it replaces emails, spreadsheets, and disconnected workflows with a centralized system of record where Agentic AI actively guides execution, not just documentation. Deal Management provides a shared, governed workspace for managing vendor agreements from initial planning through execution and reconciliation. Trade deals are no longer static commitments managed after the fact. They are living agreements connected directly to promotions, pricing, and markdown strategies, with intelligent agents tracking alignment, timing, and financial impact as conditions change. This ensures funding decisions to support real business outcomes, not outdated plans. Agentic AI plays a continuous role throughout the deal lifecycle. Traditional AI and analytics analyze historical performance, funding utilization, and ROI. Generative AI accelerates deal documentation, scenario analysis, and supplier communication. Agentic AI monitors deals in motion—watching spend against plan, promotional execution, and downstream impact—and proactively surfaces risks, exceptions, and optimization opportunities. Instead of teams chasing issues after they occur, intelligent agents help keep deals on track in real time. Key Capabilities - Centralized Deal Collaboration: Manage negotiation, approvals, and execution in one shared platform with full transparency. - Trade Fund Optimization: Allocate, monitor, and reconcile trade budgets with continuous AI-guided oversight. - Promotion and Pricing Alignment: Connect funded deals directly to Promotion Planning and pricing execution for measurable ROI. - Agentic Monitoring and Guidance: Intelligent agents flag drift, risks, and missed opportunities as execution unfolds. - Vendor Alignment and Auditability: Maintain a governed record of commitments, performance, and financial outcomes. - Unified Platform Architecture: One data model and shared workflows across merchandising, finance, and supply chain teams. Digital Wave’s Deal Management solution turns trade funding into an active, intelligent lever for growth. With Agentic AI guiding execution on trusted data, organizations gain stronger control, healthier supplier relationships, and measurable returns from every deal.

dunnhumby Promotion

dunnhumby Promotion is a web-based tool designed to enhance the promotional planning process through the power of dunnhumby Customer Data Science. This innovative software supports everyday promotional decisions by providing valuable category guidelines, such as identifying the most effective display types to optimise promotion plans. dunnhumby Promotion also calculates the incremental performance of past promotions and evaluates the impact of each tactic used. Additionally, it identifies underperforming promotions that negatively affect sales and margins. Key Benefits for Retailers: • Proven to boost sales and margins while reducing the risk of underperforming promotions • Optimised promotional performance by selecting the best mix of tactics for maximum impact • In-depth insights for more effective negotiations with manufacturers • Enhanced customer experience through relevant promotions that resonate with customers

Effectmakers BMS

Effectmakers BMS is a software solution for Business planning and Trade promotion management. The solution is simple and easy to implement, yet it gives you powerful functionality for planning and improving your business.

Effectmanager

EYECE

EYECE is a digital solution for FMCG/CPG suppliers and distributors to build their sales and commercial investment budgets, and then track actual sales and spending performance. In-Market Sales: - Plan sales budgets and forecasts then monitor against actual performance - Manage promotions and view resulting ROI - Leverage comprehensive KPIs including promotion weights, depths, costs, margins, and more - Compare against industry standards and historical performance Commercial Investments: - Build Trade Promotion calendars by planning your commercial investments - Track trade spending versus budget - Automatically issue Fact Sheets to align spending with Suppliers and Finance - Monitor performance of promotions and investments versus sales Correlate Sales With a Library of KPIs: Identify predictable relationships between sales and factors such as promotion weight and depth, consumer and trade investments, the release of new products and innovations, market, shelf, and off-shelf shares, product availability on the shelf, and more.

FieldAssist

Our kinetic, agent-led execution turns retail strategy into reality, closing the value gap where most consumer goods brands lose momentum. The platform grants sales, distribution, and commercial leaders absolute visibility across primary and secondary sales, giving every field rep, distributor, and merchandiser the cognitive clarity to act. Engineered from the ground up, FieldAssist's Decision Agents continuously interpret market signals and guide the optimal next action at every touchpoint - driving proactive growth through brilliant execution, not increased headcount. Our Architecture of Retail Execution includes: SFA: AI-powered field sales app with beat plans, geo-tagged check-ins, order booking, and scheme visibility for reps. DMS: Digitizes distributor operations with GST-compliant invoicing, real-time inventory tracking, claim settlement, auto-replenishment, and ERP integration. VAN SALES: Turns vans into mobile warehouses with on-route GST billing, live stock sync, collections, and instant fulfilment. MICROMARKET: Location-intelligence software uncovering white-space outlets, hidden clusters, and competitor gaps to redesign territories and sharpen coverage. PULSE AI: Agentic AI co-pilot surfacing churn risk, lost-sale predictions, demand forecasts, and contextual nudges for sharper decisions. PR: AI engine recommending the right SKUs per outlet, driving cross-sell, upsell, and bigger basket value. NOVA: Agentic conversational AI assistant that lets retailers place orders, get new SKUs recommended, and discover fresh schemes in real time during rep absence. RO: AI routing engine building impact-first beat plans by outlet potential, boosting coverage and cutting travel time. IRIS: AI image-recognition tool converting shelf photos into actionable insights: stock audits, planogram compliance, and merchandising gaps. Connecting it all: Decision Agents At the core of the ecosystem is FieldAssist's agentic AI-Decision Agents that learn from every market signal, evaluate complex trade-offs, and proactively guide the next best action for every rep, manager, and distributor. Commercial leaders maintain absolute control. The platform does the brilliant thinking.

Average Rating: 4.8/5.0

Total Reviews: 2

GoSales

GoSales by MaxMobility is a powerful Sales Force Automation (SFA) and Distributor Management System (DMS) designed to streamline field sales operations and optimize distribution efficiency. Trusted by 500+ global organizations, GoSales empowers FMCG, CPG, dairy, pharma, and other field-driven businesses with real-time visibility, offline capabilities, and performance analytics. Software Categories: Sales Force Automation (SFA) Distributor Management System (DMS) Field Force & Route Management Order & Inventory Management Asset Tracking & Delivery Automation Key Use Cases: Enable field reps to capture orders, attendance, and customer visits—even in no-network zones Track primary and secondary sales through your distribution ecosystem Manage assets and deliveries with real-time route optimization and tracking Run custom audits, surveys, planograms, and beat compliance workflows Digitize catalogs, field reports, and KPI dashboards for data-driven decisions Top Features: Order Management Real-time mobile order capture Auto-apply discounts, schemes, and pricing Offline sync support Primary & secondary sales tracking Instant order analytics Stock & Inventory Opening stock capture Distributor-wise stock movement Real-time stock alerts Expiry and dump tracking Secondary sales data integration Field Force Automation Route planning and geo-tagged attendance Live rep tracking and productivity analytics Travel expense management Beat plan adherence Field KPIs and custom targets Asset & Delivery Management QR-code based asset tagging Route optimization and live delivery tracking Auto-alerts for missed SLAs Customer feedback and proof of delivery Integration with service ticketing systems Analytics & Reporting Real-time MIS dashboards Custom KPIs and performance tracking Fulfillment, order, and journey reports Territory-wise insights Visual reports for quick decision-making Benefits: Boost sales productivity through automation and accountability Gain complete visibility into field operations and distribution health Operate seamlessly in rural areas with offline-first support Reduce stock wastage and improve order fulfillment Make smarter, faster decisions with real-time data Value Proposition: GoSales is built for businesses where field execution defines success. Whether your team operates in metros or remote villages, GoSales ensures uninterrupted productivity, accurate sales data, and total control over your distribution network. It’s more than an app—it’s your sales command center.

Hivery

HIVERY is a multi-award winner pioneer of hyper-local retailing, combining artificial intelligence (AI), operations research, and human-centred design to help consumer packaged goods (CPG) manufacturers and retailers generate a return on physical space investments. HIVERY is transforming category management and retail trade promotion with innovative algorithms sourced from Australia's national science agency - CSIRO's Data61. HIVERY is venture-backed and headquartered in Sydney, Australia, with offices in the USA and Japan. HIVERY was founded on the vision that Data Has A Better IdeaTM - and we’re working together with our clients to uncover its full potential. We have 3 SaaS-based solutions 1) AI in category management The world’s first true store level strategy simulation & optimization solution. One-click, rapid, ML-driven to operationalize your category strategy. It can: 1.1. Perform rapid category scenario Simulate multiple strategic scenarios and run playbacks to evaluate business impact and assortment decisions. It will transform your Joint Business Planning (JBP) sessions (in minutes, not months) 1.2. Generate space assortment aware PSA ready planograms in minutes. Generate fully store-level executable planograms that simultaneously understand space and assortment for each store quickly 1.3. Smart store-level planograms Factor your own custom merchandising constraints, goals and brand flow rules as into HIVERY Curate’s model while seeing the impact of transferable and incremental demand when adding or removing any SKUs AI in Vending Machines HIVERY Enhance uses your existing vending management system data and our powerful AI-driven engine to enhance and optimise the mix of product, space and price for each machine in your fleet. It factors only a few data variables to make recommendations that maximise profit. AI in trade promotional optimization HIVERY Promote solution assists CPG companies in predicting the demand impact of their promotional calendar. It models several demand signals, including product catalogue, store placement, seasonality, own and cross-retailer competitor price elasticities, and generates accurate demand predictions along with a range of KPIs. Ultimately, PE will incorporate its optimisation capability to deliver an implementable promotional calendar corresponding to required business KPIs.

Average Rating: 5.0/5.0

Total Reviews: 1

jahanVerse

jahanVerse is a cloud-based and AI-enabled twin platform that optimizes demand forecasting, pricing, promotion, and assortment planning for retailers and supply chain businesses. The platform creates a virtual model of physical systems and processes to mirror operations as well as predict, learn, and optimize decisions. Key capabilities include holistic process replication, scenario planning through risk-free simulations, and AI-driven optimization and forecasting. The platform brings together multiple models into one interface to provide complete visibility while leveraging AI to enhance decision-making.