### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # SEO Tools Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on SEO Tools Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## SEO Tools Articles [![SEO Statistics: 65% of Businesses See Better Results With AI in 2026](https://learn.g2.com/hubfs/G2CM_FI104_Learn_Article_Images-%5BSEO_Statistics%5D_V1a.png "SEO Statistics: 65% of Businesses See Better Results With AI in 2026")](https://www.g2.com/articles/seo-statistics) [ ### SEO Statistics: 65% of Businesses See Better Results With AI in 2026 ](https://www.g2.com/articles/seo-statistics) Search in 2026 has moved far beyond the playbook marketers relied on just a few years ago. [ ![Sagar Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sagar Joshi") SJ ](https://learn.g2.com/author/sagar-joshi) by Sagar Joshi [![Put Your Business on the Map With Local Voice Search](https://learn.g2.com/hubfs/Local%20Business%20Voice%20Search@2x.png "Put Your Business on the Map With Local Voice Search")](https://www.g2.com/articles/local-businesses-voice-search) [ ### Put Your Business on the Map With Local Voice Search ](https://www.g2.com/articles/local-businesses-voice-search) Hey Siri, is voice search really the next big thing in marketing? [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![The Must-Know Mobile App Stores (Native & Third-Party Options)](https://learn.g2.com/hubfs/app-stores.jpg "The Must-Know Mobile App Stores (Native & Third-Party Options)")](https://www.g2.com/articles/app-stores) [ ### The Must-Know Mobile App Stores (Native & Third-Party Options) ](https://www.g2.com/articles/app-stores) It’s safe to say there are more app stores than I realized... [ ![Bridget Poetker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bridget Poetker") BP ](https://learn.g2.com/author/bridget-poetker) by Bridget Poetker ## SEO Tools Glossary Terms [![Conversion Rate Optimization (CRO)](https://learn.g2.com/hubfs/G2CM_GI624_Glossary_Article_Images-%5Bconversion_rate_optimization%5D_V1b.png "Conversion Rate Optimization (CRO)")](https://www.g2.com/glossary/conversion-rate-optimization-definition) [Conversion Rate Optimization (CRO)](https://www.g2.com/glossary/conversion-rate-optimization-definition) Conversion rate optimization (CRO) refers to the steps to increase the number of preferred actions on a digital platform. Learn more about its types. by Sagar Joshi [![Backlinks](https://learn.g2.com/hubfs/G2CM_GI551_Glossary_Article_Images-%5Bbacklink%5D_V1b.png "Backlinks")](https://www.g2.com/glossary/backlinks-definition) [Backlinks](https://www.g2.com/glossary/backlinks-definition) Backlinks, or inbound links, pass authority and trust from one website to another to indicate that a site's content is valuable and credible. by Holly Landis [![Call to Action](https://learn.g2.com/hubfs/GI489_Glossary_Article_Images_%5BCall_to_Action%5D_V1b.png "Call to Action")](https://www.g2.com/glossary/call-to-action-definition) [Call to Action](https://www.g2.com/glossary/call-to-action-definition) A call to action encourages website or advertisement viewers to perform tasks. Learn how to write an effective CTA to increase leads and conversion rate. by Holly Landis [![Search Engine Results Pages (SERP)](https://learn.g2.com/hubfs/G2CM_FI417_Learn_Article_Images_%5BSERP%5D_V2a.png "Search Engine Results Pages (SERP)")](https://www.g2.com/glossary/search-engine-results-page-serp-definition) [Search Engine Results Pages (SERP)](https://www.g2.com/glossary/search-engine-results-page-serp-definition) SERPs are the results of a query entered into a search engine. Websites put a lot of effort into ranking higher on SERP. Read on to learn more about them. by Devyani Mehta [![Keyword](https://learn.g2.com/hubfs/G2CM_GI494_Glossary_Article_Images_%5BKeyword%5D_V1a.png "Keyword")](https://www.g2.com/glossary/keyword-definition) [Keyword](https://www.g2.com/glossary/keyword-definition) People enter keywords into search engines to find content about a topic. Understand the importance of keywords, the types, and how to use them effectively. by Alyssa Towns [![Website Audit](https://learn.g2.com/hubfs/website%20audit.png "Website Audit")](https://www.g2.com/glossary/website-audit-definition) [Website Audit](https://www.g2.com/glossary/website-audit-definition) Companies use website audits to analyze aspects of their website and create action plans to improve user experience. Find out how to start the process. by Alexandra Vazquez [![Competitor Analysis](https://learn.g2.com/hubfs/Competitor_analysis.png "Competitor Analysis")](https://www.g2.com/glossary/competitor-analysis) [Competitor Analysis](https://www.g2.com/glossary/competitor-analysis) Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully. by Mara Calvello ## SEO Tools Discussions 0 Question on: Act-On [Is it difficult to switch from Act-on to another MAP if need be?](/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) My company is considering purchasing Act-on. However we were left with the impression that the company makes it very difficult to switch to another MAP if need be. Has anyone successfully switched from Act-on to another MAP? If so how difficult was the process? I am glad that you are considering Act-On for Marketing Automation! Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't make you run your website on our system or blog on our platform or use a specific CRM, we give you the flexibility to use the applications you want or are already using across the organization. This ultimately reduces the complexity if you were to switch from Act-On to another MA vendor. Therefore, it would be less complicated to replace Act-On than any other MA vendor on the market. The difficulty question should really be posed to the vendor you plan to switch to. You will want to ask them how complex their implementation is and what do they provide as far as pro-serv or support to new customers on-boarding? I can speak for Act-On - we provide support for on-boarding and help with implementation, so if someone switches to Act-On we can assist with list and asset uploads and make it seamless to go from another system to ours. Please note that Act-On is designed to scale with your company's future growth and we will continue to innovate and provide the capabilities you need for effective online marketing. So, hopefully you find success with our platform and allow us to grow with your company. Answered: Paige Musto, MBA on October 15, 2015 Hi, we used Act On for several years, but this past spring, we were convinced to try out a platform that was specific to the CRM we are using. Long story short, we missed Act On and returned within a few months. To answer your question, however, it was easy to transition our data out of Act On and easy to transition all of that data back to Act On when we returned. The hard part was handling the data within the other MAP we tried using for those few months! Answered: Natalie Jackson on November 3, 2015 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be/comments/new?remote=true) 0 Question on: SearchAtlas [How has SearchAtlas supported your SEO efforts, and what features do you rely on most?](/discussions/how-has-searchatlas-supported-your-seo-efforts-and-what-features-do-you-rely-on-most) How has SearchAtlas supported your SEO efforts, and what features do you rely on most? SearchAtlas has helped us think beyond Google. We still use it for keyword research, but the AI features are where I've gotten the most value. LLM Visibility gives us a clearer picture of our presence in AI search, and the topical planning tools make it easier to build content around entities and user intent instead of just keywords. Answered: Lucia Herrera on June 25, 2026 Keyword research, site audits, content briefs, I used to have a different tab open for each one. Search Atlas pulled all of that into one place and I didn't realize how much time I was wasting until I stopped wasting it. Content Assistant changed how I work with writers, way less back and forth. Site Auditor surfaces things I genuinely would have let slip for weeks. It's not flashy but it's the kind of tool that just quietly makes your whole operation tighter. Answered: James Whitfield on June 25, 2026 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/how-has-searchatlas-supported-your-seo-efforts-and-what-features-do-you-rely-on-most/comments/new?remote=true) 0 Question on: Google Search Console [What is Google Search Console discover?](/discussions/what-is-google-search-console-discover) What is Google Search Console discover? Google has also one additional feature named Google Discover which is available on Google App and currently available on Desktop When Your site is meets the requirements to Google Discover Conditions your site becomes eligible for Google Discover . This Discover Perfomance can be monitored in Search console under 'Indexing' tab Answered: Trisha Sharma on December 18, 2023 Google Search Console has feature named Discover to identify which pages are appearing on Discover. News and publication websites uses this feature to rank in Discover. By publishing high-quality content and establishing authority, websites can increase chances to appear in Google Discover. Kind regards, Sydney Digital Agency Answered: Farhad Malegam on January 4, 2025 Google Search Console Discover is a feature within Google Search Console that provides website owners and administrators with insights and data related to how their website's content is performing in Google Discover. Google Discover is a content recommendation platform by Google that suggests personalized and relevant content to users on the Google app, mobile browsers, and the Google homepage. Google Search Console Discover provides information on how often your website's content is shown in Google Discover, the number of clicks, impressions, and click-through rates (CTR) for individual pieces of content. It also offers data about the types of users engaging with your content, such as their location and device. By using Google Search Console Discover data, website owners can gain valuable insights into how their content is resonating with users in this personalized content discovery platform. This information can help optimize content strategies, improve user engagement, and drive more traffic to the website from Google Discover. Answered: SR PUBLISHER on September 27, 2023 Google Discover in Search Console is a performance report that tracks how your content performs in Google’s personalized feed. Unlike traditional search, Discover is query-less; it surfaces content based on a user’s interests. For publishers, this report is vital because it shows how many clicks and impressions your trending articles are getting from mobile users. It’s the primary source of 'viral' traffic, and monitoring it helps you understand what type of visual and engaging content resonates most with your audience. Answered: Abdo Sah on April 30, 2026 [See more answers (3)](javascript:void(0);) [Your answer](/discussions/what-is-google-search-console-discover/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/seo-tools/resources?discussions_page=2) - [1](/categories/seo-tools/resources) - [2](/categories/seo-tools/resources?discussions_page=2) - 3 - [4](/categories/seo-tools/resources?discussions_page=4) - [5](/categories/seo-tools/resources?discussions_page=5) - [6](/categories/seo-tools/resources?discussions_page=6) - [7](/categories/seo-tools/resources?discussions_page=7) - … - [80](/categories/seo-tools/resources?discussions_page=80) - [81](/categories/seo-tools/resources?discussions_page=81) - [Next ›Next ›](/categories/seo-tools/resources?discussions_page=4) ## SEO Tools Reports Mid-Market Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for SEO Tools Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for SEO Tools Spring 2026 G2 Report: Momentum Grid® Report