MoatWorks is an AI visibility agency for B2B SaaS companies, specialising in answer engine optimization (AEO) and generative engine optimization (GEO). It gets brands named and cited in AI search when a buyer asks ChatGPT, Perplexity, Claude, Microsoft Copilot or Google AI Overviews what to buy.
Buyers increasingly research software by asking an assistant rather than scanning a page of links. When they do, the engine names a handful of vendors and the rest are invisible. That decision is made from sources the model treats as independent, including review platforms, community threads, listicles and editorial coverage, rather than from a company's own marketing site. Traditional SEO competes for a position in a list of links. MoatWorks competes to be the source an engine quotes when it decides not to show a list at all.
Every engagement begins with a fixed-scope audit. One hundred buyer prompts are run across five engines, repeatedly rather than once, so the result is a citation rate and not a single noisy snapshot. Each engine is scored on its own, because engines disagree about who to recommend more often than they agree, and a fix that moves one rarely moves another. The audit returns a per-engine playbook, share of voice against a named competitor set, an audit of the sources those answers are actually built from, and a ninety-day roadmap with gaps ranked by winnability. It costs $800 and is delivered in seven business days, with no retainer attached.
Ongoing engagements run on ninety-day scopes and cover both sides of the problem. On-site work covers entity and schema foundation, crawler access, and content structured so models can extract and quote it. Off-site work covers placement in the listicles and roundups engines pull from, digital PR, and presence in the communities buyers read. Reporting is citation rate per engine, share of voice, and a Moat Score, all measured against a prompt set locked before the first run and tied back to pipeline rather than to traffic.
MoatWorks works with B2B SaaS companies whose buyers research before they demo, with a concentration in cybersecurity, compliance, legal technology, recruiting and finance operations software. It takes one client per sub-niche and does not work with a direct competitor of an existing client.
Pricing is published rather than quoted on a call: an $800 audit, and monthly retainers at $3,499 and $5,499. Strategy, optimization and content are handled in-house. MoatWorks is based in Mumbai, India, and works with clients across the United States, United Kingdom and Europe.
Who Is the Company Behind MoatWorks?