# Best PR Firms - Page 18

## How Many PR Firms Products Does G2 Track?

**Total Products under this Category:** 347

### Category Stats (Jul 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings

_Last updated: July 12, 2026_

## How Does G2 Rank PR Firms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 900+ Authentic Reviews
- 347+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for PR Firms 
 ![G2 Grid® for PR Firms plotting products by satisfaction and market presence](https://www.g2.com/categories/pr-firms/grids.png?focus%5B%5D=1327244&focus%5B%5D=108932&focus%5B%5D=1381916&focus%5B%5D=27942&focus%5B%5D=1561034&focus%5B%5D=24274&focus%5B%5D=1173150&focus%5B%5D=22589)

Highlighted products: Baden Bower, PANBlast, PAN, Firecracker PR, OBA PR, Allison+Partners, Otter PR, and Ogilvy Public Relations.

Underlying data: [Grid® JSON](https://www.g2.com/categories/pr-firms/grids.json?focus%5B%5D=baden-bower&focus%5B%5D=panblast&focus%5B%5D=pan&focus%5B%5D=firecracker-pr&focus%5B%5D=oba-pr&focus%5B%5D=allison-partners&focus%5B%5D=otter-pr&focus%5B%5D=ogilvy-public-relations)

**Sponsored**

### Otter PR

Otter PR is a public relations firm that specializes in strategic media placements, reputation management, and enhancing executive visibility. Designed to assist businesses and individuals in effectively communicating their narratives, Otter PR employs a proprietary method known as OTR™ (Outreach, Trends, Relationships) to achieve consistent media results. This approach enables clients to navigate various challenges, from product launches to crisis management, ensuring their stories receive the attention they deserve. Targeting a diverse audience, Otter PR caters to both established brands and emerging entities across various industries. Its clientele includes prominent names such as Hilton, Anheuser-Busch, and Alibaba, as well as notable public figures like Mike Mandell and members of Congress. This broad spectrum of experience allows Otter PR to adapt its strategies to meet the unique needs of different sectors, whether in the corporate world, entertainment, or politics. The firm is particularly beneficial for organizations looking to scale their influence or enhance their public image in competitive markets. Key features of Otter PR include its strategic media placement capabilities, which leverage industry connections to secure valuable coverage in top-tier publications. The firm’s reputation management services help clients maintain a positive public image, addressing any potential issues before they escalate. Additionally, Otter PR focuses on executive visibility, ensuring that leaders are positioned as thought leaders within their fields. This multifaceted approach not only enhances brand recognition but also fosters trust and credibility among target audiences. The proprietary OTR™ method stands out as a differentiator in the public relations landscape. By emphasizing outreach to key media contacts, staying ahead of industry trends, and building strong relationships, Otter PR effectively amplifies its clients' messages. This method allows for tailored strategies that resonate with specific audiences, ultimately leading to greater engagement and impact. With a proven track record of success, Otter PR is well-equipped to help clients navigate the complexities of public relations in today’s fast-paced media environment.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=786&secure%5Bchosen_at%5D=2026-07-29T17%3A24%3A56Z&secure%5Bdisplayable_resource_id%5D=786&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=786&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1173150&secure%5Bresource_id%5D=786&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-firms%3Fpage%3D18&secure%5Btoken%5D=912943f80b2df96419cfdb86504199b7f8e8c5b4a6ae89a0171c0a67336f1add&secure%5Burl%5D=https%3A%2F%2Fotterpublicrelations.com%2F&secure%5Burl_type%5D=book_demo)

### [PRNow](https://www.g2.com/products/prnow/reviews)

PRNow offers affordable, reliable press release distribution to more than 500 media outlets, including premium news sites such as AP and USA Today. The platform combines a modern, user-friendly experience with powerful SEO and AI-driven tools, making press release distribution more effective and accessible. With plans starting at just $10, PRNow delivers professional-grade distribution at an affordable price.

#### Who Is the Company Behind PRNow?

- **Seller:** [PRNow](https://www.g2.com/sellers/prnow)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PR Software](https://www.g2.com/products/pr-software/reviews)

Personal PR Agency in a Box. AI-based software helps automate a lot of PR processes, saving time and other resources while significantly increasing the efficiency of PR campaigns.

#### Who Is the Company Behind PR Software?

- **Seller:** [PRAI](https://www.g2.com/sellers/prai)
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0b83383112277c084e2c006ed3dd8081f8c77555e1218578826b6591aedb2c95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprai-co&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [PRWeb](https://www.g2.com/products/prweb-prweb/reviews)

Ensure your press release reaches the right audience by leveraging the industry's most extensive and dependable distribution network. This network is designed to maximize the visibility of your message, connecting you with key media outlets, journalists, influencers, and target audiences across various platforms and regions. By utilizing this trusted system, you can enhance your brand's credibility, generate widespread awareness, and achieve impactful engagement with your intended stakeholders.

#### Who Is the Company Behind PRWeb?

- **Seller:** [PRWeb](https://www.g2.com/sellers/prweb)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=906dde5736b0e5f68af77fd9bc1e9947d19242afea5af4ffae8d1df6ace8294a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprwebindia&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Public Relations](https://www.g2.com/products/the-brand-agency-public-relations/reviews)

The Brand Agency is an award-winning public relations and creative communications firm. Named to Inc. Magazine’s 2024 Founders List and dubbed one of Ragan’s Top Women in Communications, [to include if DEI is applicable: first-generation immigrant and] marketing and publicity veteran Priscila Martinez opened the firm in 2015. The bicoastal team operates from bustling offices in Los Angeles and New York. Globally, The Brand Agency is the only firm that serves Fortune 5 clients with a female-only team. The firm’s capabilities include corporate communications, media relations, special events, and strategic partnerships for brands, influencers, and celebrities. The agency has thriving lifestyle (fashion, beauty, hospitality), entertainment, technology, and business-to-business practices. The Brand Agency has been recognized by Inc. Magazine as Best in Business for Communications. Inc. Magazine also awarded the firm with the coveted Best Workplaces award. PRNEWS named them a Platinum Award honoree as Small Agency of the Year and Top Agency Elite Top for two consecutive years. PR Daily awarded them Top Agency of the Year. The American Business Awards named them Public Relations Agency of the Year Silver Stevie Winner. To learn more about The Brand Agency, visit us online.

#### Who Is the Company Behind Public Relations?

- **Seller:** [The Brand Agency](https://www.g2.com/sellers/the-brand-agency)
- **Year Founded:** 2015
- **HQ Location:** Burbank, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b725f532deb8bce6e5cb05fc263e75a804bc88b11796f18739004d1dfaad534c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-brand-agency-la&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Public Relations](https://www.g2.com/products/tribe-china-public-relations/reviews)

Tribe China is a small, energetic Public Relations and Strategic Communications agency based in Shanghai, China. Our team is formed by a tribe of experienced PR consultants, content specialists, and digital natives committed to telling stories of disruptive tech and B2B companies in China. We plan and implement high-impact, tailored PR & marketing campaigns that raise brand awareness and supercharge business growth. Part of the services we provide includes public relations, social media, content marketing, China market entry & localization, messaging & positioning strategy, and corporate communications. Tribe China is recognized as the leading B2B PR agency and Certified Women-owned Business. Visit our website for more information: www.thetribechina.com.

#### Who Is the Company Behind Public Relations?

- **Seller:** [Tribe China](https://www.g2.com/sellers/tribe-china)
- **Year Founded:** 2021
- **HQ Location:** Shanghai, CN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=604cddf72fd233fc36da689f653e7d35258335a62d5b50489ec36f5f0835cb37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F54340864%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Public Relations](https://www.g2.com/products/public-relations/reviews)

PR does not stand for press release. Not at Castle, anyway. The most effective PR starts with strategy — sound thinking that considers all of the available avenues for reaching the right audiences at the right time with the right messages.

#### Who Is the Company Behind Public Relations?

- **Seller:** [The Castle Group](https://www.g2.com/sellers/the-castle-group)
- **Year Founded:** 1996
- **HQ Location:** Boston, US
- **Twitter:** @CastleGRP  
2,152 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=724bcbf28d512202886e41b4efef6c8060ce96e86836f5e360a59230a575c0ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F29296&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

### [Public Relations](https://www.g2.com/products/public-relations-public-relations/reviews)

IRPR Agency — Pune’s boldest creative force blending PR, advertising, digital marketing & cutting-edge tech solutions. We craft viral campaigns, award-winning films, stunning web/apps, influencer magic & powerful storytelling that turns brands into legends. From strategy to execution, we deliver measurable impact with unmatched creativity. Ready to spark your growth? Let’s create something epic!

#### Who Is the Company Behind Public Relations?

- **Seller:** [IRPR](https://www.g2.com/sellers/irpr)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d99d666556a9de85d106cbbcf34a2fd8eb892546c41bce82e05ad48084a6785c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F109749233%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Public Relations](https://www.g2.com/products/green-lane-communication-public-relations/reviews)

Green Lane Communication brings cannabis businesses mainstream through strategic media relations. With over a decade of publicity and thought leadership development experience, we help cannabis organizations, subject matter experts, and industry leaders gain share of voice in their market and build their legacy. To date, we have secured over 12,300 placements for our clients in publications such as Forbes, Rolling Stone, High Times, Marijuana Business Daily, and more.

#### Who Is the Company Behind Public Relations?

- **Seller:** [Green Lane Communication](https://www.g2.com/sellers/green-lane-communication)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a81e620684ebe2cd404da1afc0db96c3fdcfa460bfb041df190a095d5d7d9bb1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgreen-lane-communication%2F&secure%5Burl_type%5D=linkedin_company_website)

### [QuickPR](https://www.g2.com/products/quickpr/reviews)

QuickPR is a digital PR marketplace that helps startups, founders, and brands get featured on top media publications quickly and affordably. We simplify public relations by turning it into a self-serve platform. Users can register, choose publications, add funds, and publish their stories without long contracts or middlemen. QuickPR combines AI-powered content creation, real media distribution, and transparent pricing in one dashboard. From press releases and guest articles to founder interviews and brand features, everything is managed end to end. Our platform is built for speed, scale, and results. Whether you’re launching a startup, raising funds, building authority, or improving SEO, QuickPR helps you gain credibility and visibility where it matters. Trusted by growing businesses, agencies, and solopreneurs, QuickPR is redefining how modern PR works—simple, digital, and performance-driven.

#### Who Is the Company Behind QuickPR?

- **Seller:** [ASTNT](https://www.g2.com/sellers/astnt)
- **Year Founded:** 2021
- **HQ Location:** Sheridan , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa317cf82b25ab57f2c75c9793d59fd827e3f6a1da62150d4f993feed16a8aa2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fquickprapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Rabin Martin](https://www.g2.com/products/rabin-martin/reviews)

Rabin Martin is a global health strategy firm driven by the mission to improve the health and lives of underserved and hard-to-reach communities around the world.

#### Who Is the Company Behind Rabin Martin?

- **Seller:** [CPM Group](https://www.g2.com/sellers/cpm-group)
- **Year Founded:** 1986
- **HQ Location:** United States
- **Twitter:** @GSP  
24,039 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49d7f7db7626982924b2c6f20547476b8ea999cb499009c99f68a8c24fa431e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcpm-group%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

### [Real News PR](https://www.g2.com/products/real-news-pr/reviews)

Real News Public Relations is the country’s first all-journalist PR firm, staffed exclusively by former award-winning reporters, editors, and producers. Having seen the failures of the public relations industry firsthand from within the newsroom, Real News PR was founded by a team of media experts with the purpose of delivering results instead of promises. Since its founding in 2008, Real News PR has expanded to provide a broad range of services, including Reputation Management, Content Marketing, Podcast Production, Live Streamed Events, and Video Production. Based in Dallas, Texas, with offices in Fort Worth, Southlake, and Austin, Real News PR alongside RNCN Studios delivers top-tier content creation, public relations, and media services. Rooted both as a PR firm and a full-blown production studio powered by ex-news professionals, Real News has the unique ability to craft credible narratives that resonate. Clients don't just get media solutions; they get platforms to grow their personal brands, lead in their fields, and enhance B2B sales.

#### Who Is the Company Behind Real News PR?

- **Seller:** [Real News Public Relations](https://www.g2.com/sellers/real-news-public-relations)
- **HQ Location:** Dallas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0916c6a18d4d43d0eb3215182b616ec1561a902af41a4d7eb32aa8f550f6a180&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freal-news-pr&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Red Hot Penny](https://www.g2.com/products/red-hot-penny/reviews)

We’re a strategic and creative team of search marketers with an outstanding ecommerce pedigree. We help ecommerce retailers and online brands who want to grow to identify and acquire customers, using data and insights to create the perfect strategy and deliver made-to-measure campaigns. With proactive, zero-bullshit, expert advice and a deep understanding of our client’s values and ambitions we forge partnerships that are built for the long-haul, not just the quick-win. We deliver the growth that matters to you and will make your competitors wish they’d picked us first.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Red Hot Penny?

- **Seller:** [Red Hot Penny](https://www.g2.com/sellers/red-hot-penny)
- **Year Founded:** 2005
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8de0b1871ccfe0c2c2a24488283ce5ed1749351ad8a4cfd733df062584b215f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-pha-group&secure%5Burl_type%5D=linkedin_company_website)  
97 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Red Hot Penny?

**["A Creative Platform For Online Retailers"](https://www.g2.com/survey_responses/red-hot-penny-review-7689008)**

**Rating:** 5.0/5.0 stars

_— kishore k._

[Read full review](https://www.g2.com/survey_responses/red-hot-penny-review-7689008)

### [Red Press Wire](https://www.g2.com/products/red-press-wire/reviews)

Press Release Distribution Network

#### Who Is the Company Behind Red Press Wire?

- **Seller:** [Red Press Wire](https://www.g2.com/sellers/red-press-wire)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d70826a564f04ff3cedd40ea9064a3289ae22fe9c05ec07d5daffdddcf43a3c3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fred-press-wire-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReleasePR](https://www.g2.com/products/releasepr/reviews)

ReleasePR is a global press release company, trusted by startups, enterprises, agencies, and entrepreneurs to get maximum media coverage at the quickest and affordable price. Get Noticed, Trusted & Talked About!

#### Who Is the Company Behind ReleasePR?

- **Seller:** [ReleasePR](https://www.g2.com/sellers/releasepr)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2dfbc8d1e6e2ccb9ccdaa0f7255d7193e186365d44ef4b20ba98952d86767237&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freleasepr%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Reputation House](https://www.g2.com/products/reputation-house/reviews)

Reputation House is an international technology company specializing in Digital Risk Protection. Its proprietary platform provides companies and individuals a single control center to monitor and manage digital reputation risks across search engines, AI systems, media environments, and review platforms before they become business damages.

#### Who Is the Company Behind Reputation House?

- **Seller:** [Reputation House](https://www.g2.com/sellers/reputation-house)
- **Year Founded:** 2010
- **HQ Location:** Dubai, Dubai, United Arab Emirates
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99aeebc1cc882c69b6029c6c9410f22b7ddf83f239bb18958db7d920174fb86a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freputationhouse%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®
- **Phone:** +971 58 5052288

- [&lsaquo; Prev‹ Prev](/categories/pr-firms?order=g2_score&page=17#product-list)
- [1](/categories/pr-firms?order=g2_score#product-list)
- [2](/categories/pr-firms?order=g2_score&page=2#product-list)
- …
- [14](/categories/pr-firms?order=g2_score&page=14#product-list)
- [15](/categories/pr-firms?order=g2_score&page=15#product-list)
- [16](/categories/pr-firms?order=g2_score&page=16#product-list)
- [17](/categories/pr-firms?order=g2_score&page=17#product-list)
- 18
- [19](/categories/pr-firms?order=g2_score&page=19#product-list)
- [20](/categories/pr-firms?order=g2_score&page=20#product-list)
- [21](/categories/pr-firms?order=g2_score&page=21#product-list)
- [22](/categories/pr-firms?order=g2_score&page=22#product-list)
- [23](/categories/pr-firms?order=g2_score&page=23#product-list)
- [24](/categories/pr-firms?order=g2_score&page=24#product-list)
- [Next &rsaquo;Next ›](/categories/pr-firms?order=g2_score&page=19#product-list)

Spotlight Categories

[Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)

[Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

[Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics)

[Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

[AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant)

Similar Categories

- [Affiliate Marketing Agencies](/categories/affiliate-marketing-agencies)
- [Amazon Marketing Services](/categories/amazon-marketing-services)
- [Analyst Relations (AR) Agencies](/categories/analyst-relations-ar-agencies)
- [Brand Advocacy Services](/categories/brand-advocacy-services)
- [Branding Agencies](/categories/branding-agencies)

- [Event Management Services](/categories/event-management-services)
- [Inbound Marketing](/categories/inbound-marketing)
- [Lead Generation Services](/categories/lead-generation-services)
- [Marketing Analytics Services](/categories/marketing-analytics-services)
- [Marketing Automation Consulting](/categories/marketing-automation-consulting)

- [Marketing Strategy](/categories/marketing-strategy)
- [Market Research Services](/categories/market-research-services)
- [Other Marketing Services](/categories/other-marketing-services)
- [Outbound Marketing](/categories/outbound-marketing)
- [Reputation Management Services](/categories/reputation-management-services)

[Browse PR Firms Themes](/categories/pr-firms/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Public relations (PR) agencies assist companies in creating and maintaining a positive outside image while effectively communicating with consumers and the media. PR firms offer services such as press release writing, media relations, thought leadership content, and award submissions. They also provide support for events like trade shows, press tours, and speaking opportunities.

Although larger businesses may choose to establish an in-house PR department, others may lack the necessary resources and partner with an external PR agency. Some companies may choose to work with a PR agency continuously, while others may only find it necessary during times of crisis management or notable change within the company. Businesses with existing PR departments may use [public relations software](https://www.g2.com/categories/pr-firms) to help manage their efforts.

Show More