# Best PR Firms - Page 16 ## How Many PR Firms Products Does G2 Track? **Total Products under this Category:** 347 ### Category Stats (Jul 2026) - **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings _Last updated: July 12, 2026_ ## How Does G2 Rank PR Firms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 900+ Authentic Reviews - 347+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for PR Firms ![G2 Grid® for PR Firms plotting products by satisfaction and market presence](https://www.g2.com/categories/pr-firms/grids.png?focus%5B%5D=1327244&focus%5B%5D=108932&focus%5B%5D=1381916&focus%5B%5D=27942&focus%5B%5D=1561034&focus%5B%5D=24274&focus%5B%5D=1173150&focus%5B%5D=22589) Highlighted products: Baden Bower, PANBlast, PAN, Firecracker PR, OBA PR, Allison+Partners, Otter PR, and Ogilvy Public Relations. Underlying data: [Grid® JSON](https://www.g2.com/categories/pr-firms/grids.json?focus%5B%5D=baden-bower&focus%5B%5D=panblast&focus%5B%5D=pan&focus%5B%5D=firecracker-pr&focus%5B%5D=oba-pr&focus%5B%5D=allison-partners&focus%5B%5D=otter-pr&focus%5B%5D=ogilvy-public-relations) **Sponsored** ### Otter PR Otter PR is a public relations firm that specializes in strategic media placements, reputation management, and enhancing executive visibility. Designed to assist businesses and individuals in effectively communicating their narratives, Otter PR employs a proprietary method known as OTR™ (Outreach, Trends, Relationships) to achieve consistent media results. This approach enables clients to navigate various challenges, from product launches to crisis management, ensuring their stories receive the attention they deserve. Targeting a diverse audience, Otter PR caters to both established brands and emerging entities across various industries. Its clientele includes prominent names such as Hilton, Anheuser-Busch, and Alibaba, as well as notable public figures like Mike Mandell and members of Congress. This broad spectrum of experience allows Otter PR to adapt its strategies to meet the unique needs of different sectors, whether in the corporate world, entertainment, or politics. The firm is particularly beneficial for organizations looking to scale their influence or enhance their public image in competitive markets. Key features of Otter PR include its strategic media placement capabilities, which leverage industry connections to secure valuable coverage in top-tier publications. The firm’s reputation management services help clients maintain a positive public image, addressing any potential issues before they escalate. Additionally, Otter PR focuses on executive visibility, ensuring that leaders are positioned as thought leaders within their fields. This multifaceted approach not only enhances brand recognition but also fosters trust and credibility among target audiences. The proprietary OTR™ method stands out as a differentiator in the public relations landscape. By emphasizing outreach to key media contacts, staying ahead of industry trends, and building strong relationships, Otter PR effectively amplifies its clients' messages. This method allows for tailored strategies that resonate with specific audiences, ultimately leading to greater engagement and impact. With a proven track record of success, Otter PR is well-equipped to help clients navigate the complexities of public relations in today’s fast-paced media environment. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=786&secure%5Bchosen_at%5D=2026-07-30T02%3A40%3A19Z&secure%5Bdisplayable_resource_id%5D=786&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=786&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1173150&secure%5Bresource_id%5D=786&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-firms%3Fpage%3D16&secure%5Btoken%5D=13ff37205df2076d0da2977cccf43d7e438a88f98e0b79576dda04d830541775&secure%5Burl%5D=https%3A%2F%2Fotterpublicrelations.com%2F&secure%5Burl_type%5D=book_demo) ### [MontiethSPRG](https://www.g2.com/products/montiethsprg/reviews) Montieth SPRG delivers integrated, flexible, and efficient cross-border marketing communications programs for North American, Latin American, and European companies looking to establish, increase, and retain their share of voice in the APAC media markets. We empower global organizations to expand into new markets, raise brand awareness, assert their leadership, and achieve profitable growth across strategic media and money markets #### Who Is the Company Behind MontiethSPRG? - **Seller:** [MontiethSPRG](https://www.g2.com/sellers/montiethsprg) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Morning Walk](https://www.g2.com/products/morning-walk/reviews) At Jacobson Rost we exist to tell true stories. All this means is that we do the hard work of discovering a brand‰Ûªs most compelling truth and we tell that story in an engaging, human way that will lead to transactions. #### Who Is the Company Behind Morning Walk? - **Seller:** [Jacobson Rost](https://www.g2.com/sellers/jacobson-rost) - **Year Founded:** 1957 - **HQ Location:** Chicago, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b211c74aeb370a96287c1545c616e2175918b40a53f17bd6b7df87b414e75ca1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmorningwalkusa%2F&secure%5Burl_type%5D=linkedin_company_website) 77 employees on LinkedIn® ### [MSLGroup](https://www.g2.com/products/mslgroup/reviews) MSLGROUP is a communications agency that provide services inclding PR, Employee Engagement, Digital & Social Strategy, Content Marketing **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind MSLGroup? - **Seller:** [MSLGROUP](https://www.g2.com/sellers/mslgroup) - **Year Founded:** 2009 - **HQ Location:** Paris, FR - **Twitter:** @msl\_worldwide 11,512 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d11cbb4bef5362a06dcda0d62374c3d84a8c700eafe3bb9b32e40bb3c6820b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmslagency%2F&secure%5Burl_type%5D=linkedin_company_website) 3,375 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Are Recent G2 Reviews of MSLGroup? **["Good to work with"](https://www.g2.com/survey_responses/mslgroup-review-4167230)** **Rating:** 4.5/5.0 stars _— Maulik D._ [Read full review](https://www.g2.com/survey_responses/mslgroup-review-4167230) #### What Are G2 Users Discussing About MSLGroup? - [What is MSLGroup used for?](https://www.g2.com/discussions/mslgroup-what-is-mslgroup-used-for) - [What is MSLGroup used for?](https://www.g2.com/discussions/what-is-mslgroup-used-for) ### [Mueller Communications](https://www.g2.com/products/mueller-communications/reviews) Mueller Communications, LLC. is a full-service public relations agency located in Milwaukee, Wisconsin. #### Who Is the Company Behind Mueller Communications? - **Seller:** [Mueller Communications](https://www.g2.com/sellers/mueller-communications) - **Year Founded:** 1985 - **HQ Location:** Milwaukee, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5af2a92e93e8ca1a29e4df5c3108e43a0f49974d1b72531570b8e45c52e492fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmueller-communications%2F&secure%5Burl_type%5D=linkedin_company_website) 49 employees on LinkedIn® ### [Murphy O'Brien](https://www.g2.com/products/murphy-o-brien/reviews) Murphy O'Brien is a leading independent public relations firm committed to delivering high-profile media coverage that makes a difference to our clients reputations and their bottom lines. #### Who Is the Company Behind Murphy O'Brien? - **Seller:** [Murphy O'Brien](https://www.g2.com/sellers/murphy-o-brien) - **Year Founded:** 1989 - **HQ Location:** Beverly Hills, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d13506713b8a28564d7f1cb0e264a0cc40d01db6cac609134b8d134228fcca0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmurphyobrien%2F&secure%5Burl_type%5D=linkedin_company_website) 54 employees on LinkedIn® ### [Nebo Agency](https://www.g2.com/products/nebo-agency/reviews) Nebo Agency is a full service interactive marketing agency headquartered in Atlanta, GA. #### Who Is the Company Behind Nebo Agency? - **Seller:** [Nebo Agency](https://www.g2.com/sellers/nebo-agency) - **Year Founded:** 2004 - **HQ Location:** Atlanta, US - **Twitter:** @neboagency 5,074 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=147da558d791ca6a9b5f7d7a4a624f0ca64386c809c11c0599a2aee72b237cda&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7469&secure%5Burl_type%5D=linkedin_company_website) 138 employees on LinkedIn® ### [Newspress Ltd.](https://www.g2.com/products/newspress-ltd/reviews) Newspress is a smart, brand-owned newsroom platform that connects content, assets, distribution, measurement and analysis into a single ecosystem for global communications teams. The newsroom sits at the centre of everything. From one platform, communications teams can publish and distribute news, manage media assets, run press events, handle product loans, monitor coverage and track journalist engagement. Everything modern PR operations need, connected and coordinated in one place. Built for real media engagement, Newspress enables faster publishing, stronger journalist relationships and clearer communications reporting. Teams get a unified view of their coverage, content performance and media intelligence, without switching between tools. Newspress is trusted by global enterprise brands across automotive, mobility, EV and technology, and is viewed by journalists as a credible, reliable and professional source. #### Who Is the Company Behind Newspress Ltd.? - **Seller:** [Newspress](https://www.g2.com/sellers/newspress) - **Year Founded:** 1973 - **HQ Location:** Leeds, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1a52cbab00a06803553fd126b566b39e8a1cd93f22ff7cb4b885db28c39f15d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnewspress&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® ### [Newswire Biz](https://www.g2.com/products/newswire-biz/reviews) NewswireBiz is a global business news and press release distribution platform dedicated to helping companies, organizations, and professionals increase their online visibility and reach wider audiences worldwide. #### Who Is the Company Behind Newswire Biz? - **Seller:** [Newswire Biz](https://www.g2.com/sellers/newswire-biz) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9eff80b214ef1c9756ed9e44b421950d795807978574ba3144a57413a3346966&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprfree%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Newswise](https://www.g2.com/products/newswise/reviews) Newswise is the leading research news distribution platform trusted by universities, research institutions, medical centers, and scientific organizations. Unlike general PR wire services, Newswise specializes exclusively in academic and scientific news, giving researchers direct access to a verified, opt-in database of over 7,000 journalists organized by niche beat and subject area. Every day, Newswise sends a curated Daily Wire to subscribed reporters based on their specific beat, ensuring research reaches the exact journalist covering that field rather than a generic newswire inbox. The platform also features dedicated Expert Profiles and an Expert Pitch tool, allowing journalists to find and contact an institution's researchers directly. Newswise offers the most competitive pricing in the research distribution space, along with comprehensive analytics so institutions can measure reach, pickup, and media impact. An AI-powered tool helps clients identify the most relevant niche reporters for each release, removing guesswork from media targeting. #### Who Is the Company Behind Newswise? - **Seller:** [Newswise](https://www.g2.com/sellers/newswise) - **Year Founded:** 1992 - **HQ Location:** Charlottesville, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ea55b49132a65e5c362e7c66a81f141a010b23eecee780b2d249cf8f6b61004&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnewswise&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® ### [Nord Comms PR Agency](https://www.g2.com/products/nord-comms-pr-agency/reviews) Nord Comms goes beyond securing coverage in prominent media; They help innovative companies build lasting trust with their audiences. They take pride in collaborating with visionary leaders who leverage technology, decentralisation, and innovation to shape the future. With over 12 years of experience in communications and marketing and over 6 years specialising in decentralised technologies, Nord Comms has a proven track record of success. They've helped clients secure extensive media coverage, run impactful marketing campaigns, and achieve all their KPIs with measurable results. #### Who Is the Company Behind Nord Comms PR Agency? - **Seller:** [Nord Comms](https://www.g2.com/sellers/nord-comms) - **Year Founded:** 2024 - **HQ Location:** Copenhagen, DK - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dc4f85e8ed9b1ceb5e79dbc1c39b4273606f7f3a25b198f58da904cd1925169b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnordcomms%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® ### [North 6th Agency](https://www.g2.com/products/north-6th-agency/reviews) North 6th Agency (N6A) is an award-winning brand communications agency based in the heart of New York City's SoHo neighborhood. #### Who Is the Company Behind North 6th Agency? - **Seller:** [North 6th Agency](https://www.g2.com/sellers/north-6th-agency) - **Year Founded:** 2010 - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec1252580427e7c019202c89220234e22c9394656b6fe8e8328d82a74140d28a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnorth-6th-agency&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® ### [Offleash PR](https://www.g2.com/products/offleash-pr/reviews) Offleash is a Silicon Valley-based public relations agency specializing in elevating technology companies through strategic communications and marketing services. Since 2003, Offleash has partnered with ambitious brands in sectors like AI, cybersecurity, and data, guiding them from startup phases to IPOs and beyond. Recognized by Forbes as one of America's Best PR Agencies, Offleash combines senior expertise with a bold approach to deliver measurable growth and market impact. Key Features and Functionality: - PR & Communications: Comprehensive services including strategy development, media relations, campaign execution, messaging, product launches, analyst relations, awards and speaking engagements, media training, IPO communications, crisis management, in-house support, and executive communications. - Integrated Marketing, Social & Influence: Expertise in influencer relations, content creator marketing, account-based marketing demand generation, digital demand generation, PR and marketing analytics, fractional CMO services, field marketing, campaign development, paid media sponsorships, and social media strategy and execution. - Research & Competitive Intelligence: Services encompassing market landscape analysis, competitive intelligence, media and social measurement, surveys, and custom research to inform strategic decisions. - Content Creation: Development of engaging content such as bylines, blogs, case studies, eBooks, whitepapers, website content, videos, and custom graphics to effectively communicate client messages. Primary Value and Solutions: Offleash empowers technology companies to build trust, enhance brand visibility, and drive measurable growth. By offering a unique blend of big-agency services within a high-touch, boutique model, Offleash ensures that senior team members are deeply involved in both strategy and execution. This approach enables clients to navigate critical business milestones, from emerging from stealth mode to achieving IPOs, with confidence and success. #### Who Is the Company Behind Offleash PR? - **Seller:** [Offleash Public Relations](https://www.g2.com/sellers/offleash-public-relations) - **Year Founded:** 2003 - **HQ Location:** Silicon Valley, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=875cbc2f842f5ccd2e76abd3072451aea6b4119669ef7c0c5b5958fe62bf8c36&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1253479&secure%5Burl_type%5D=linkedin_company_website) 45 employees on LinkedIn® ### [One2en](https://www.g2.com/products/one2en/reviews) One2en is an Integrated Public Relations and Communications Agency that specializes in providing public relations services to both startups and enterprises on a regional, national, and global scale. The agency offers services such as corporate communications, earned media, and paid media, focusing on enhancing brand visibility and trust among audiences. With a small team of experienced professionals, One2en has collaborated with notable clients including Pixis AI and Jehangir Hospital, delivering tailored communication strategies. Their commitment to excellence and client satisfaction has garnered positive feedback from various customers. #### Who Is the Company Behind One2en? - **Seller:** [One2en](https://www.g2.com/sellers/one2en) - **Year Founded:** 2019 - **HQ Location:** Chandigarh, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae65d5e269902e8a80d730248910b1af38ee9201d108a375ea373008ce1f6e76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fone2en%2F&secure%5Burl_type%5D=linkedin_company_website) 19 employees on LinkedIn® ### [OutreachX](https://www.g2.com/products/outreachx/reviews) At OutreachX, we offer link building services in over 20 languages from 30+ countries. By developing geo-targeted links, we can ensure that your website performs better locally and internationally. #### Who Is the Company Behind OutreachX? - **Seller:** [OutreachX](https://www.g2.com/sellers/outreachx) - **HQ Location:** Laguna Niguel, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19b0bb468d52d118f9efaa93cce2c1c28535b813f7e069f4a0a8f7e6fffbbb70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foutreachx&secure%5Burl_type%5D=linkedin_company_website) 13 employees on LinkedIn® ### [Pagefield](https://www.g2.com/products/pagefield/reviews) Pagefield is an independent communications consultancy specialising in integrated campaigning, public affairs and corporate and brand communications. We act as a critical friend, delivering frank strategic counsel and powerful creative campaigns for a wide range of enterprises, organisations and individuals. #### Who Is the Company Behind Pagefield? - **Seller:** [Pagefield](https://www.g2.com/sellers/pagefield) - **Year Founded:** 2010 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=402f38ed319b63bc159b83d42898457de9550a9622eda977d0cbf0ee63b0f654&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpagefield&secure%5Burl_type%5D=linkedin_company_website) 43 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/pr-firms?order=g2_score&page=15#product-list) - [1](/categories/pr-firms?order=g2_score#product-list) - [2](/categories/pr-firms?order=g2_score&page=2#product-list) - … - [12](/categories/pr-firms?order=g2_score&page=12#product-list) - [13](/categories/pr-firms?order=g2_score&page=13#product-list) - [14](/categories/pr-firms?order=g2_score&page=14#product-list) - [15](/categories/pr-firms?order=g2_score&page=15#product-list) - 16 - [17](/categories/pr-firms?order=g2_score&page=17#product-list) - [18](/categories/pr-firms?order=g2_score&page=18#product-list) - [19](/categories/pr-firms?order=g2_score&page=19#product-list) - [20](/categories/pr-firms?order=g2_score&page=20#product-list) - … - [23](/categories/pr-firms?order=g2_score&page=23#product-list) - [24](/categories/pr-firms?order=g2_score&page=24#product-list) - [Next ›Next ›](/categories/pr-firms?order=g2_score&page=17#product-list) Spotlight Categories [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) [Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics) [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing) [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) Similar Categories - [Affiliate Marketing Agencies](/categories/affiliate-marketing-agencies) - [Amazon Marketing Services](/categories/amazon-marketing-services) - [Analyst Relations (AR) Agencies](/categories/analyst-relations-ar-agencies) - [Brand Advocacy Services](/categories/brand-advocacy-services) - [Branding Agencies](/categories/branding-agencies) - [Event Management Services](/categories/event-management-services) - [Inbound Marketing](/categories/inbound-marketing) - [Lead Generation Services](/categories/lead-generation-services) - [Marketing Analytics Services](/categories/marketing-analytics-services) - [Marketing Automation Consulting](/categories/marketing-automation-consulting) - [Marketing Strategy](/categories/marketing-strategy) - [Market Research Services](/categories/market-research-services) - [Other Marketing Services](/categories/other-marketing-services) - [Outbound Marketing](/categories/outbound-marketing) - [Reputation Management Services](/categories/reputation-management-services) [Browse PR Firms Themes](/categories/pr-firms/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated October 3, 2024 Public relations (PR) agencies assist companies in creating and maintaining a positive outside image while effectively communicating with consumers and the media. PR firms offer services such as press release writing, media relations, thought leadership content, and award submissions. They also provide support for events like trade shows, press tours, and speaking opportunities. Although larger businesses may choose to establish an in-house PR department, others may lack the necessary resources and partner with an external PR agency. Some companies may choose to work with a PR agency continuously, while others may only find it necessary during times of crisis management or notable change within the company. Businesses with existing PR departments may use [public relations software](https://www.g2.com/categories/pr-firms) to help manage their efforts. Show More