# Best PR Firms - Page 11

## How Many PR Firms Products Does G2 Track?

**Total Products under this Category:** 347

### Category Stats (Jul 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings

_Last updated: July 12, 2026_

## How Does G2 Rank PR Firms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 900+ Authentic Reviews
- 347+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for PR Firms 
 ![G2 Grid® for PR Firms plotting products by satisfaction and market presence](https://www.g2.com/categories/pr-firms/grids.png?focus%5B%5D=1327244&focus%5B%5D=108932&focus%5B%5D=1381916&focus%5B%5D=27942&focus%5B%5D=1561034&focus%5B%5D=24274&focus%5B%5D=1173150&focus%5B%5D=22589)

Highlighted products: Baden Bower, PANBlast, PAN, Firecracker PR, OBA PR, Allison+Partners, Otter PR, and Ogilvy Public Relations.

Underlying data: [Grid® JSON](https://www.g2.com/categories/pr-firms/grids.json?focus%5B%5D=baden-bower&focus%5B%5D=panblast&focus%5B%5D=pan&focus%5B%5D=firecracker-pr&focus%5B%5D=oba-pr&focus%5B%5D=allison-partners&focus%5B%5D=otter-pr&focus%5B%5D=ogilvy-public-relations)

**Sponsored**

### Otter PR

Otter PR is a public relations firm that specializes in strategic media placements, reputation management, and enhancing executive visibility. Designed to assist businesses and individuals in effectively communicating their narratives, Otter PR employs a proprietary method known as OTR™ (Outreach, Trends, Relationships) to achieve consistent media results. This approach enables clients to navigate various challenges, from product launches to crisis management, ensuring their stories receive the attention they deserve. Targeting a diverse audience, Otter PR caters to both established brands and emerging entities across various industries. Its clientele includes prominent names such as Hilton, Anheuser-Busch, and Alibaba, as well as notable public figures like Mike Mandell and members of Congress. This broad spectrum of experience allows Otter PR to adapt its strategies to meet the unique needs of different sectors, whether in the corporate world, entertainment, or politics. The firm is particularly beneficial for organizations looking to scale their influence or enhance their public image in competitive markets. Key features of Otter PR include its strategic media placement capabilities, which leverage industry connections to secure valuable coverage in top-tier publications. The firm’s reputation management services help clients maintain a positive public image, addressing any potential issues before they escalate. Additionally, Otter PR focuses on executive visibility, ensuring that leaders are positioned as thought leaders within their fields. This multifaceted approach not only enhances brand recognition but also fosters trust and credibility among target audiences. The proprietary OTR™ method stands out as a differentiator in the public relations landscape. By emphasizing outreach to key media contacts, staying ahead of industry trends, and building strong relationships, Otter PR effectively amplifies its clients' messages. This method allows for tailored strategies that resonate with specific audiences, ultimately leading to greater engagement and impact. With a proven track record of success, Otter PR is well-equipped to help clients navigate the complexities of public relations in today’s fast-paced media environment.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=786&secure%5Bchosen_at%5D=2026-07-31T06%3A48%3A35Z&secure%5Bdisplayable_resource_id%5D=786&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=786&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1173150&secure%5Bresource_id%5D=786&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-firms%3Fpage%3D11&secure%5Btoken%5D=cdd26014ec3890c7dc9ee97e7cfa63cab3d236804317e2ba3cf4a117f240c03f&secure%5Burl%5D=https%3A%2F%2Fotterpublicrelations.com%2F&secure%5Burl_type%5D=book_demo)

### [EasyPRWire](https://www.g2.com/products/easyprwire/reviews)

EasyPRWire is a press release distribution service that helps businesses, startups, and marketing agencies publish brand announcements on major news outlets across the USA, UK, Australia, Canada, New Zealand, and other international markets, including Yahoo Finance, Benzinga, AP News, USA Today, and Business Insider. With over 10 years of experience in the industry, EasyPRWire offers tiered, one time pricing packages with no subscriptions required, transparent publication reports with live links to confirm placement, and a money back guarantee if distribution doesn't occur. The platform serves both individual brands managing their own PR and agencies or resellers distributing releases on behalf of multiple clients worldwide.

#### Who Is the Company Behind EasyPRWire?

- **Seller:** [EasyPRwire](https://www.g2.com/sellers/easyprwire)
- **Year Founded:** 2023
- **HQ Location:** Austin, Texas, USA, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14451df04200fe97f45cfc0f13a4d58d000c978e6cc100d5d9a989526ce242c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feasyprwire&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [Echo Factory](https://www.g2.com/products/echo-factory/reviews)

Echo-Factory is a full-service marketing agency based in Pasadena, California, specializing in strategic growth marketing for mid-market companies across diverse industries. For over 15 years, we have partnered with brands coast-to-coast to drive measurable results through data-driven marketing strategies, comprehensive branding solutions, and integrated campaigns that connect marketing efforts directly to revenue growth. Our agency serves as an extension of your marketing team, providing the strategic depth of a larger agency with the personalized attention and agility of a boutique firm. We understand that mid-market companies require sophisticated marketing solutions without the overhead of enterprise-level agencies, which is why we've built our service model specifically around the unique needs and growth objectives of businesses in this space. Industry Expertise & Specializations: Echo-Factory has developed deep expertise across six core industries, delivering exceptional results. In mergers and acquisitions, we've successfully driven 37 M&A transactions, helping companies build pre-acquisition value, seamlessly merge brands, and accelerate post-merger growth. Our healthcare marketing division creates HIPAA-compliant campaigns for hospitals, health systems, and medical groups, combining regulatory expertise with compelling patient engagement strategies. Our aerospace and aviation practice has helped clients grow from regional players to global powerhouses, working with commercial aviation, defense, space, and manufacturing companies to navigate complex B2B sales cycles. In the cleantech and renewables sector, we help solar, wind, and energy-efficient manufacturers tell authentic sustainability stories while driving measurable business growth. Our B2B marketing expertise spans complex products and markets, creating lead generation funnels that turn prospects into customers through strategic content marketing and targeted campaigns. Finally, our manufacturing and industrial division helps machinery, automotive, metals, plastics, and electronics manufacturers build strong brands and effectively reach customers worldwide. Service Offerings: We provide comprehensive marketing services, including growth strategy development, brand creation and evolution, lead generation programs, HIPAA-compliant digital marketing, media planning and buying, public relations, event marketing, and website development. Our approach integrates traditional and digital marketing channels to create cohesive campaigns that drive awareness, generate qualified leads, and accelerate sales cycles. What Sets Us Apart: Unlike traditional agencies, we function as your strategic marketing partner, working closely with C-suites, sales teams, and marketing departments to create sustainable growth. Our client-first approach prioritizes your business objectives over agency awards, delivering transparent reporting and measurable ROI. We combine industry-specific expertise with proven methodologies, ensuring that every campaign is built on a deep understanding of the market and strategic insight.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Echo Factory?

- **Seller:** [Echo-Factory](https://www.g2.com/sellers/echo-factory)
- **Year Founded:** 2007
- **HQ Location:** Pasadena, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e517cc6d6fcaf529ffb981147be99c6aab46a02df2e0b375f019dac55887e1c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fecho-factory&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Echo Factory?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **thoughtful collaboration** of Echo Factory, effectively addressing diverse stakeholder needs in their solutions.
- Users commend the **thorough understanding** of complex ecosystems by Echo Factory, leading to tailored and effective solutions.
- Users value the **friendly approach** of Echo Factory, appreciating their thorough understanding of diverse stakeholder ecosystems.
- Users value the **team's deep understanding** of our complex stakeholder ecosystem, leading to tailored solutions.
- Users value the **thorough understanding** of their complex stakeholder ecosystem, leading to tailored and effective solutions.

#### What Are Recent G2 Reviews of Echo Factory?

**["Comprehensive strategic support for our regional education and economic development initiatives."](https://www.g2.com/survey_responses/echo-factory-review-11690586)**

**Rating:** 5.0/5.0 stars

_— Jacob P._

[Read full review](https://www.g2.com/survey_responses/echo-factory-review-11690586)

### [Edamame PR & Strategy](https://www.g2.com/products/edamame-pr-strategy/reviews)

A leading online PR firm since 2014.

#### Who Is the Company Behind Edamame PR & Strategy?

- **Seller:** [Edamame PR & Strategy](https://www.g2.com/sellers/edamame-pr-strategy)
- **Year Founded:** 2014
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd7d64a9b04effa4c7474ae8a6ad877cda69b49bde11ad07ffd4232b1584d076&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fedamame-pr-strategy%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Electrify Social](https://www.g2.com/products/electrify-social/reviews)

Our press services increase media exposure in search engines and acquire the social proof your brand needs. All PR services are Guaranteed or your Money Back! We have access to over 700+ national high tier publications and all articles are editorial, full features. No sponsored, adverts, or guest postings!

#### Who Is the Company Behind Electrify Social?

- **Seller:** [Electrify Social](https://www.g2.com/sellers/electrify-social)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e36e372b28ab478b890d5bd985b2680053669aec588e85944fa41443edb56bb1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felectrifysocial%2F&secure%5Burl_type%5D=linkedin_company_website)

### [Eleven Advertising Group](https://www.g2.com/es/products/eleven-advertising-group/reviews)

ELEVEN es PASIÓN, innovación social, creatividad y atención obsesiva al detalle, porque importan y hacen que la ejecución sea perfecta.

#### Who Is the Company Behind Eleven Advertising Group?

- **Vendedor:** [Eleven Advertising Group](https://www.g2.com/es/sellers/eleven-advertising-group)
- **Año de fundación:** 2012
- **Ubicación de la sede:** CDMX, MX
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba7334aee39b2588d12c89d6f0af85235cba6b69453e2bb8201cb44e699ebf5a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fl3ven-advertising-group&secure%5Burl_type%5D=linkedin_company_website)  
9 empleados en LinkedIn®

### [EMSI Public Relations](https://www.g2.com/products/emsi-public-relations/reviews)

EMSI has been customizing its clientâ€™s PR campaigns to focus on specific objectives for over 22 years. We only work with quality media to ensure the results meet our clients needs and expectations.

#### Who Is the Company Behind EMSI Public Relations?

- **Seller:** [EMSI Public Relations](https://www.g2.com/sellers/emsi-public-relations)
- **HQ Location:** N/A
- **Twitter:** @emsiPR  
51 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ENCE Marketing Group](https://www.g2.com/products/ence-marketing-group/reviews)

ENCE Marketing Group offers all the marketing solutions you need to run a successful business. We are a KPI-driven marketing agency group that puts our assurance on every marketing dollar you spend. We bring your customer awareness and marketing engagement to a whole new level. ENCE was established to group the various facets of marketing under one roof to help businesses stay ahead of their game, without having to look for different agencies. With our measurable ROI system and using our proprietary Measurable Marketing Matrices (m3)™ and our Marketing for Return™ frameworks, you either get results or your money back, guaranteed. How do we do it? The purpose of marketing is to generate leads for your business. We accomplish this through a multi-channel approach across public relations, digital and traditional advertising, experiential events management and appealing graphic design work. Our mission is to help you acquire new customers and create positive brand experiences for your customers so that they keep coming back to you. At ENCE, we are experts in marketing, and we do marketing with excellence.

#### Who Is the Company Behind ENCE Marketing Group?

- **Seller:** [ENCE Marketing Group](https://www.g2.com/sellers/ence-marketing-group)
- **Year Founded:** 2007
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=345b017285e65b6f21a5d3498cba2ff5dba7370fd15c1c24945ec07984e3a718&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6453969%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Energy PR](https://www.g2.com/products/energy-pr/reviews)

Energy PR is an audience-first, award-winning PR agency that gets results for B2B and B2C brands across the UK and beyond. More is an important word for us at Energy PR. We’re all about more. We do more than other PR agencies. We achieve more for our clients. And our clients simply want… more. With over 30 years in PR, we’re proud sector-generalists. We’ve delivered in every industry. Supported every type of business. Tackled every kind of comms problem. Meaning? We have an unrivalled mix of media contacts. We’re creative, innovative and agile. And our people have the broadest set of PR skills and experience in the business. We go above and beyond in everything we do to help our clients succeed. Our PR ensures they're in front of their audiences more of the time. No matter where they graze for their information. But more than this, we’re PRos at turning brand-building into profits through digital PR too. Niftily combining SEO and PR tactics we massively boost online visibility. The result? A strategy that delivers brand loyalty, digital visibility and genuine business results.

#### Who Is the Company Behind Energy PR?

- **Seller:** [Energy PR](https://www.g2.com/sellers/energy-pr)
- **Year Founded:** 1995
- **HQ Location:** Cheltenham, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=521f1f742a44262c22eae6eab19e6a7c478c21e39c563b7de4c7ee3aee25d292&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenergy-pr&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [Enterie](https://www.g2.com/products/enterie/reviews)

A global network of tech-focused, independent PR agencies that support brand communication in 80+ markets, including the US, EMEA, and LATAM regions. We were established in 2017 in Europe. We specialise in international & digital enterprises, fintech, IT, e-commerce, investments, online marketing, and sustainable businesses, among others. As one of the first global PR networks, we established a cutting-edge “PR as a Service” tool — EnterieGO, a press release distribution platform. You provide us with the company news, we do the rest.

#### Who Is the Company Behind Enterie?

- **Seller:** [Enterie](https://www.g2.com/sellers/enterie)
- **Year Founded:** 2017
- **HQ Location:** Warszawa, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1eb571125a5db21e9f8e5ca9e07ce32794cd42b9e18687a0777b562d47cd54da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenterie&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [esd digital marketing](https://www.g2.com/products/esd-digital-marketing/reviews)

esd & associates is San Antonio's largest digital marketing agency.

#### Who Is the Company Behind esd digital marketing?

- **Seller:** [esd digital marketing](https://www.g2.com/sellers/esd-digital-marketing)
- **Year Founded:** 1993
- **HQ Location:** San Antonio, US
- **Twitter:** @esdresults  
1,332 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dc55f6ac589652789c18e6bc7053f34fc0f0820a47e9ae63b6fdb6700125d2cb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fesd-%2526-associates%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

### [Exponent Public Relations](https://www.g2.com/products/exponent-public-relations/reviews)

Exponent Public Relations is a modern public relations agency.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Exponent Public Relations?

- **Seller:** [MDC Partners](https://www.g2.com/sellers/mdc-partners)
- **Year Founded:** 1980
- **HQ Location:** Brooklyn, US
- **Twitter:** @MDCPartners  
4,696 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05b70856c3811d7ff210e9024d71686b7731395ec1ae0f806bb924207905c427&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmdc-partners%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,493 employees on LinkedIn®
- **Ownership:** NASDAQ:MDCA

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Exponent Public Relations?

**["Exponent Public Relations is a must have tool for all PR analysts"](https://www.g2.com/survey_responses/exponent-public-relations-review-2154240)**

**Rating:** 4.5/5.0 stars

_— Eunice M._

[Read full review](https://www.g2.com/survey_responses/exponent-public-relations-review-2154240)

#### What Are G2 Users Discussing About Exponent Public Relations?

- [What is Exponent Public Relations used for?](https://www.g2.com/discussions/what-is-exponent-public-relations-used-for)

### [Felice Agency](https://www.g2.com/products/felice-agency/reviews)

Felice Agency is a boutique digital marketing agency that provides branding, marketing, advertising, social media, and public relations services.

#### Who Is the Company Behind Felice Agency?

- **Seller:** [Felice Agency](https://www.g2.com/sellers/felice-agency)
- **Year Founded:** 2008
- **HQ Location:** Phoenix, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f600a2ef2188a78249c4752e216e20f1951fee198a77072666058f04776702de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffelice-agency&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Fifty One Degrees](https://www.g2.com/products/fifty-one-degrees-fifty-one-degrees/reviews)

Fifty One Degrees will unleash your digital potential. We help businesses find, attract and onboard customers by building them a digital growth platform.

#### Who Is the Company Behind Fifty One Degrees?

- **Seller:** [Fifty One Degrees Ltd](https://www.g2.com/sellers/fifty-one-degrees-ltd)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Finsbury](https://www.g2.com/products/finsbury/reviews)

Finsbury is a strategic communications agency that develops strategic and crisis communications programs for clients in a range of industries, including financial services, retail, energy, telecommunications, technology and education.

#### Who Is the Company Behind Finsbury?

- **Seller:** [WPP](https://www.g2.com/sellers/wpp)
- **Year Founded:** 1971
- **HQ Location:** London, London
- **Twitter:** @WPP  
123,408 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcc92e9af30c156000df3a7322605d15b2bd554c634346724045e54a1c57feb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8236%2F&secure%5Burl_type%5D=linkedin_company_website)  
41,012 employees on LinkedIn®
- **Ownership:** LSE:WPP

### [Fitzgerald & Co](https://www.g2.com/products/fitzgerald-co/reviews)

Fitzgerald & Co is an advertising agency that offer a full compliment of creative and strategic marketing services including campaign development and management services for broadcast and print media, as well as services for outdoor advertising and interactive marketing efforts and also offers brand development and corporate identity services.

#### Who Is the Company Behind Fitzgerald & Co?

- **Seller:** [Fitzgerald & Co](https://www.g2.com/sellers/fitzgerald-co)
- **Year Founded:** 1983
- **HQ Location:** Atlanta, Georgia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d924029d7183c04b5af068fc275320bd2e874ae085cbeec64ce14e14e19be60&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffitzco-%2F&secure%5Burl_type%5D=linkedin_company_website)  
134 employees on LinkedIn®

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Spotlight Categories

[Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm)

[Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software)

[Background Check Software](https://www.g2.com/categories/background-check)

[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

[Bot Platforms Software](https://www.g2.com/categories/bot-platforms)

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- [Event Management Services](/categories/event-management-services)
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- [Marketing Strategy](/categories/marketing-strategy)
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- [Other Marketing Services](/categories/other-marketing-services)
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- [Reputation Management Services](/categories/reputation-management-services)

[Browse PR Firms Themes](/categories/pr-firms/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Public relations (PR) agencies assist companies in creating and maintaining a positive outside image while effectively communicating with consumers and the media. PR firms offer services such as press release writing, media relations, thought leadership content, and award submissions. They also provide support for events like trade shows, press tours, and speaking opportunities.

Although larger businesses may choose to establish an in-house PR department, others may lack the necessary resources and partner with an external PR agency. Some companies may choose to work with a PR agency continuously, while others may only find it necessary during times of crisis management or notable change within the company. Businesses with existing PR departments may use [public relations software](https://www.g2.com/categories/pr-firms) to help manage their efforts.

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