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Pay-per-click (PPC) is an online advertising method in which advertisements are placed alongside search engine results and on relevant websites. PPC advertisements displayed on search engines are often designed to appear similar to the search engine’s organic results. In this model of advertising, businesses only pay the publisher when their advertisements are clicked. Diverse businesses across many industries utilize PPC services as a way of increasing their exposure to consumers browsing online. PPC is sometimes used by businesses that require assurance that their advertising is cost-effective. Because businesses will only be charged when their ads are clicked and each click is tracked, it is often possible to determine the cost-effectiveness of PPC advertisements. When seeking an increase in internet exposure, businesses may utilize search engine optimization services (SEO) and social media marketing services (SMM) alongside their PPC efforts. Both SEO and SMM services are designed to increase web traffic and expose businesses to new customers.
Straight North is an Internet marketing agency that helps growth-minded, small and middle-market firms generate online sales leads and e-commerce revenue. With an in-house team of over 100 full-time marketers, we have the depth and breadth to manage complex, multi-front campaigns that deliver continuously improving results.
BFO believes in empowering each other to do great things. We are an international team of digital marketing experts helping each other, our clients, and our communities grow. Founded in 2009 as a search agency, we've since grown tremendously with our offices expanding from Chicago to London and Singapore. Our clients rely on us to consistently drive results through Paid Media, Organic Search, Analytics and Inbound marketing. We were proud to be named one of Ad Age's top ten places to work two y
LYONSCG (Lyons Consulting Group) is the industry's premier e-commerce Digital Agency, serving brand, retail, and B2B organizations in North America and Europe with tailored e-commerce solutions that maximize online potential.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights tha