G2

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

4/24/2019

"Improved SEO Making it Largest Digital Property "

5/5

Describe the project or task Straight North helped with:

During my tenure at a national nonprofit in Washington, DC, I worked with Straight North to overhaul the education arm website to improve SEO, create more opportunities for digital engagement. The project team assigned to the account was extremely knowledgeable, accessible, and quickly helped us get results. By the time I left the organization, it was the largest digital property they owned. I couldn't have done it without the support and expertise of Straight North. Review collected by and hosted on G2.com.

What do you like best about Straight North?

Although we had an in-house web department it was a small team, working with Straight North allowed us to expand our capabilities, align digital strategies, and quickly garner results. Review collected by and hosted on G2.com.

What do you dislike about Straight North?

I think the only downside was that because it was an extension of our internal digital department sometimes when priorities shifted it was additional steps that needed to be taken in order to communicate those changes to Straight North because they were not internal. Review collected by and hosted on G2.com.

Recommendations to others considering Straight North:

I think it is critical to have a clear understanding of what the goals are that you are trying to receive, understand how you will measure success, and be willing to pivot based on the expertise or strategy that Straight North comes up with a plan. Review collected by and hosted on G2.com.

What problems is Straight North solving and how is that benefiting you?

The greatest impact is that we finally had additional capabilities to focus on priorities that with a small staff we were unable to do. Additionally, the expertise to try new digital marketing and SEO strategies. Review collected by and hosted on G2.com.