# Best Partner Relationship Management (PRM) Software - Page 4

## How Many Partner Relationship Management (PRM) Software Products Does G2 Track?

**Total Products under this Category:** 67

### Category Stats (Aug 2026)

- **Average Rating:** 4.63/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Mindmatrix PRM (+0.04%) - Among all products in this category, Mindmatrix PRM recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Partner Relationship Management (PRM) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,600+ Authentic Reviews
- 67+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Partner Relationship Management (PRM) Software
 ![G2 Grid® for Partner Relationship Management (PRM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/partner-relationship-management-prm/grids.png?focus%5B%5D=19813&focus%5B%5D=61006&focus%5B%5D=52134&focus%5B%5D=25448&focus%5B%5D=1357524&focus%5B%5D=860&focus%5B%5D=1599613&focus%5B%5D=3397)

Highlighted products: impact.com, PartnerStack, Salesforce Partner Cloud (formerly Salesforce PRM), ZINFI Unified Partner Management (UPM), Introw, Impartner PRM, EULER, and Mindmatrix PRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/partner-relationship-management-prm/grids.json?focus%5B%5D=impact-com&focus%5B%5D=partnerstack&focus%5B%5D=salesforce-partner-cloud-formerly-salesforce-prm&focus%5B%5D=zinfi-unified-partner-management-upm&focus%5B%5D=introw&focus%5B%5D=impartner-prm&focus%5B%5D=euler&focus%5B%5D=mindmatrix-prm)

**Sponsored**

### Kiflo

Kiflo: The All-in-One Partner Relationship Management Platform Manage more partners, onboard them at scale, and keep track of all partner-influenced revenue without touching a spreadsheet again. ✅ Track Every Lead and Share Deal Progress With Partners Partners submit leads and deals directly into Kiflo. You and your partners always have an accurate view of open leads, won deals, and earned payouts ✅ Set a Repeatable Process to Onboard New Partners Tailor the onboarding experience for different partner tiers. Partners follow your step-by-step process, and get reminders if they get stuck. ✅ Launch a Portal Partners Want To Come Back To Use your portal to empower partners by providing visibility into pipeline stages and a centralized hub for sharing content that helps them move deals to Closed Won. ✅ Customize & Automate Rewards for Partner Types and Tiers Create any type of commission structure and frequency. Show partners how much they’re earning and let them track payments after uploading their invoices. 👉 Book your demo and start your 14-day free trial!

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=56&secure%5Bchosen_at%5D=2026-08-15T11%3A02%3A17Z&secure%5Bdisplayable_resource_id%5D=56&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=56&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=124178&secure%5Bresource_id%5D=56&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpartner-relationship-management-prm%3Fpage%3D4&secure%5Btoken%5D=005e18ece7236869328bdafa81865aa10e741d2ccc958a024655a31199d9986d&secure%5Burl%5D=https%3A%2F%2Fkiflo.com%2Fdemo%3Futm_campaign%3Dproduct_information%26utm_content%3Dproducts-kiflo-prm-reviews%26utm_medium%3Daffiliates%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo)

### [Elioplus Channel Partner Recruitment](https://www.g2.com/products/elioplus-channel-partner-recruitment/reviews)

Elioplus Channel Partner Recruitment is a comprehensive solution designed to help IT software companies expand their partner networks and boost indirect sales. By connecting vendors with a global database of channel partners—including resellers, Value Added Resellers (VARs, Managed Service Providers (MSPs, system integrators, and consultants—Elioplus streamlines the partner recruitment process. The platform offers advanced search filters, automation tools, and human-verified data to ensure accurate and efficient partner matching, enabling businesses to identify, engage, and onboard partners that align with their specific criteria and target markets. Key Features and Functionality: - Partner Recruitment Database: Utilize advanced search criteria to locate partners based on expertise, partnerships, and location. Access comprehensive insights, including company type, industry, revenues, and C-level contact details. - Partner Recruitment Automation: Set specific search criteria, and the system automatically delivers prospect partners that meet your requirements. All data is human-verified to guarantee accuracy and validity. - Inbound Partner Recruitment: Convert anonymous visitors of your partner program resources into high-quality partner leads. Enrich each lead with firmographics, current offerings, partnerships, and C-level contact details. - Full-Service Partner Recruitment: Engage Elioplus's team to conduct outreach based on your lists, providing introductions and meetings with prospective partners. - Partner Management Integration: Seamlessly integrate new partners into Elioplus's free Partner Relationship Management (PRM software to manage, collaborate, and incentivize them effectively. Primary Value and Solutions Provided: Elioplus Channel Partner Recruitment addresses the challenges IT software companies face in expanding their partner networks by offering a streamlined, efficient, and accurate recruitment process. The platform's comprehensive database, automation capabilities, and human-verified data ensure that businesses can identify and engage partners that align with their specific needs and target markets. By facilitating connections with suitable channel partners, Elioplus helps companies increase their indirect sales, enhance market reach, and build strong, productive partnerships.

#### Who Is the Company Behind Elioplus Channel Partner Recruitment?

- **Seller:** [Elioplus](https://www.g2.com/sellers/elioplus)
- **Year Founded:** 2015
- **HQ Location:** Delaware, US
- **Twitter:** @elioplus  
725 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a1f4e7a8d3f5fb19eeee4c3053c604593013d4e15ad6393c82feb506048371d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felio&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Elioplus PRM](https://www.g2.com/products/elioplus-prm/reviews)

Elioplus PRM is designed to enable software and cloud vendors to manage their partner network.

#### Who Is the Company Behind Elioplus PRM?

- **Seller:** [Elioplus](https://www.g2.com/sellers/elioplus)
- **Year Founded:** 2015
- **HQ Location:** Delaware, US
- **Twitter:** @elioplus  
725 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a1f4e7a8d3f5fb19eeee4c3053c604593013d4e15ad6393c82feb506048371d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felio&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [International Partnership Management System](https://www.g2.com/products/international-partnership-management-system/reviews)

ONVEX International Partnership Management System is a highly customisable, all-in-one platform for managing international partnerships. The solution enhances collaboration, drives operational excellence, and provides the flexibility, transparency, and user-friendly design needed for teams to work together efficiently and achieve quality results faster.

#### Who Is the Company Behind International Partnership Management System?

- **Seller:** [ONVEX LTD](https://www.g2.com/sellers/onvex-ltd)
- **Year Founded:** 2011
- **HQ Location:** Belo Horizonte, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7fec395f87d3ddf99ad49f7a4ba60f95e37fbdc5681674fc293057e342c21911&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonvex&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [itogai](https://www.g2.com/products/itogai/reviews)

itogai is a B2B SaaS relationship intelligence platform that helps professionals and teams visualize, score, and activate their professional networks. The platform uses a proprietary Trust Circles framework to map relationship strength across a user's network, surface warm introduction paths, and identify high-value connections. itogai integrates with CRM and communication tools to provide an always-current view of who knows whom, enabling users to leverage trusted relationships for business development, partnerships, and deal acceleration

#### Who Is the Company Behind itogai?

- **Seller:** [itogai](https://www.g2.com/sellers/itogai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6dc7ecb145227caaab8a3ee534c9b42583319e1c33ddabb1911680a24e52212c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fitogai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Leadtributor](https://www.g2.com/products/leadtributor/reviews)

Leadtributor is a partner sales automation platform designed for manufacturers that sell through indirect channels such as dealers, distributors, installers, or system integrators. The platform helps companies manage and automate the distribution of incoming leads across their partner networks while maintaining full visibility into what happens after a lead is assigned. Leads from websites, marketing campaigns, or CRM systems are automatically captured and routed to the most suitable partner based on configurable rules such as region, product expertise, or partner status. At the same time, manufacturers can monitor partner follow-up activities, track opportunities, and analyze conversion rates across their entire channel sales pipeline. By digitizing partner lead management, Leadtributor helps manufacturers prevent lost opportunities, improve partner collaboration, and gain reliable data on how their partner network contributes to revenue. The platform is particularly valuable for industries such as construction, building materials, industrial equipment, energy, and B2B technology where partner-driven sales models are common.

#### Who Is the Company Behind Leadtributor?

- **Seller:** [Leadtributor](https://www.g2.com/sellers/leadtributor)
- **Year Founded:** 2014
- **HQ Location:** Munich, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b985b7245f87a1455f66d75d898c428fa9d8fabc15fc41a9ee9c7aef3cf3ec7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadtributor-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [One Lasso](https://www.g2.com/products/one-lasso/reviews)

Lasso is an AI-powered partnership operating system that unifies partner management, revenue attribution, partner listings, and payout automation. Built for tech partners and B2B SaaS teams, Lasso replaces spreadsheets and fragmented tools with a single source of truth for partner-sourced, influenced, and closed-won revenue. Teams using Lasso scale partnerships from dozens to hundreds of partners without adding headcount.

#### Who Is the Company Behind One Lasso?

- **Seller:** [Lasso Technologies](https://www.g2.com/sellers/lasso-technologies)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff0bd0689595c5d21ef855332924fa26bf615259a61aaa9f88207b6064f16235&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonelasso%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Partnac](https://www.g2.com/products/partnac/reviews)

Partnac is a partnership management platform that helps businesses discover partners, launch campaigns, track performance, and automate payouts. Manage affiliates, creators, influencers, referrals, and strategic partnerships from one place while turning relationships into measurable revenue.

#### Who Is the Company Behind Partnac?

- **Seller:** [Sponsoft](https://www.g2.com/sellers/sponsoft)
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86487d8810487763e3282fac1b4c4220c1f3b5bffe303fba0923c8ed83e65e33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsponsoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PartnerConnect](https://www.g2.com/products/partnerconnect/reviews)

Marketplaces as a Service for Partner Ecosystems Ecosystems flourish when Partner Programs create avenues for their partners to grow with them while making their customers successful. With Partner Marketplaces as a Service, we enable SaaS / Technology companies to deploy, within hours, fully customizable and governed marketplaces for their customers to procure services from partners.

#### Who Is the Company Behind PartnerConnect?

- **Seller:** [PARTNERCONNECT.IO](https://www.g2.com/sellers/partnerconnect-io)
- **Year Founded:** 2017
- **HQ Location:** San Mateo, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b9dae621a9f79cd59e05f5957b741379932f8e78201f21a9bc06f3469bb2a9e3&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbiz-bulwark&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PartnerFlo](https://www.g2.com/products/partnerflo/reviews)

PartnerFlo is a partner relationship management (PRM) platform built for IT vendors running reseller, VAR, and MSP channel programmes. It gives vendors the infrastructure to manage a professional partner programme without the implementation overhead or enterprise pricing of platforms designed for Fortune 500 channel organisations. Partners get a branded self-service portal where they can register deals, track approvals, submit MDF requests, claim commissions, sign agreements, and download sales collateral — without emailing the channel manager for basic information. Vendors get full visibility over pipeline, MDF spend, commission liability, and partner activity in a single dashboard.

#### Who Is the Company Behind PartnerFlo?

- **Seller:** [PartnerFlo](https://www.g2.com/sellers/partnerflo)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab31bf03b75697177dc93e0a0c5d9f9894773955064ef353cc8da0ca403d281e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpartnerflo&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PartnerHQ](https://www.g2.com/products/partnerhq/reviews)

PartnerHQ is partner management software for the people you're doing business with — event sponsors, vendors, speakers, volunteers, athletes, and exhibitors. The platform consolidates partner coordination work that typically lives across spreadsheets, intake forms, and email.

#### Who Is the Company Behind PartnerHQ?

- **Seller:** [PartnerHQ](https://www.g2.com/sellers/partnerhq)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9ec28c872654eaacad8e65db4e7afd65347e4d4e768f568d4adeabb9abbd0762&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpartnerhq&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Partner Lifecycle Management](https://www.g2.com/products/partner-lifecycle-management/reviews)

Subex’s Partner Lifecycle Management solution allows CSPs to quickly identify the right partners and across Mobility, Content, Enterprise, IoT, 5G and onboard them to launch new revenue streams. The solution allows partner self-registration through a workflow-based process and interfaces with flexible & configurable KPIs to score partners and add them as pre-pay or post-pay partners. It is designed to co-exist with your legacy systems and manages diverse revenue streams while helping you launch high-value, high-margin services in collaboration with partners.

#### Who Is the Company Behind Partner Lifecycle Management?

- **Seller:** [Subex](https://www.g2.com/sellers/subex)
- **Year Founded:** 1992
- **HQ Location:** Westminster, US
- **Twitter:** @Subex  
5,503 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=762443a1078f8a3f53a0c79a29825bfaf305b2ed03028faab84b5a1cc0cc9442&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsubex-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,487 employees on LinkedIn®
- **Ownership:** NSE: SUBEXLTD

### [Partners.ai](https://www.g2.com/products/partners-ai/reviews)

AI-powered partner matching finds the ideal local businesses to build referral partnerships with so you get warm leads without spending a dime on ads.

#### Who Is the Company Behind Partners.ai?

- **Seller:** [Partners.ai](https://www.g2.com/sellers/partners-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PartnerUp](https://www.g2.com/products/partnerup/reviews)

A marketing tool to find like-minded brands, swap audiences, and grow faster.

#### Who Is the Company Behind PartnerUp?

- **Seller:** [PartnerUp](https://www.g2.com/sellers/partnerup)
- **Year Founded:** 2023
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d654a45450215ac91f112451464d5d40b9cfc23988d2def83f879ecf07398e14&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpartner-up-hub%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [PIE™ — Partner Intelligence Engine](https://www.g2.com/products/pie-partner-intelligence-engine/reviews)

PIE™ — Partner Intelligence Engine — is the only platform purpose-built for Microsoft partner incentive capture. PIE analyzes any Statement of Work against 63+ Microsoft incentive programs and all 32 Advanced Specializations (13 Azure + 19 non-Azure) in 60 seconds, identifying missed revenue and generating AI-powered enhancement suggestions. The platform automates the full partner lifecycle: SOW analysis, Partner Admin Link (PAL/DPOR) establishment with one-click magic links, incentive claims tracking with automated deadline alerts, and ISSI audit control mapping across all 191 controls for Advanced Specialization qualification. Includes CERTIFY™, a certification accelerator with 10,600+ practice questions across 34 Microsoft certifications. Pricing starts at $299/month. Patent pending.

#### Who Is the Company Behind PIE™ — Partner Intelligence Engine?

- **Seller:** [AI CLOUD PARTNERS](https://www.g2.com/sellers/ai-cloud-partners)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [RQ](https://www.g2.com/products/rq-rq/reviews)

RQ is the operating system for introducer-led growth. It gives regulated professional services firms a single place to manage introducer relationships, referral workflows, and fee sharing — with central visibility and built-in governance. RQ replaces scattered emails and spreadsheets with standard workflows, real-time insight into every referral across all teams and partner firms, automated fee tracking with full audit trails, and consent controls that keep firms compliant. Accountants, solicitors, financial advisers, accounting networks, and multi-office advisory firms use RQ to turn professional and client referrals into a dependable growth channel. Whether firms are managing a handful of referral partners or scaling a national network, RQ provides the oversight and accountability that regulated industries demand.

#### Who Is the Company Behind RQ?

- **Seller:** [RQ](https://www.g2.com/sellers/rq)
- **Year Founded:** 2020
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99c5b690866059bdac451c2161128764fa8e3b2637bbbd37365bf5d0a2d191fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frqratings%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

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[Browse Partner Relationship Management (PRM) Themes](/categories/partner-relationship-management-prm/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated April 27, 2026

Partner relationship management (PRM) software equips businesses with tools to manage their relationship with channel partners such as sales partners, resellers, distributors, and other service providers that promote and sell a vendor's products or services. By streamlining communication and offering end-to-end support, PRM software helps these partners drive sales and increase market reach.

PRM software provides a private portal for each partner to access documents, campaign materials, market development funds (MDF), opportunities, and deals. Sales leaders, particularly those in channel sales, utilize PRM software to maximize their channel partners, including value-added resellers (VARs) and specialty retailers. PRM software distributes opportunities and MDFs fairly, ensures partners remain on brand with messaging, captures activities, and measures partner success.

While some PRM solutions may also track compliance with laws, contractual agreements, and incentive and loyalty programs, these are typically considered as secondary capabilities. In contrast, [channel incentives management (CIM) software](https://www.g2.com/categories/channel-incentives-management-cim) is purpose-built to design, track, and modify incentive programs such as rebates, discounts, loyalty, gamification, and other activity-based incentives to reward channel partners.

It is important to emphasize that there are partner management solutions that can support specific types of partnerships. For example, [affiliate marketing software](https://www.g2.com/categories/affiliate-marketing) focuses on performance-based partnerships with affiliates, influencers, and publishers who earn commissions or rewards based on measurable outcomes. In contrast, PRM software focuses on strategic co-selling partnerships with B2B sales channel partners.

These solutions should not be confused with other software products that manage relationships, like [CRM software](https://www.g2.com/categories/crm), which is used only for customers, or [supplier relationship management software](https://www.g2.com/categories/supplier-relationship-management-srm), which is part of supply chain management. Also, PRM software differs from [partner ecosystem platforms](https://www.g2.com/categories/partner-ecosystem-platforms) as these platforms provide account mapping features and enable multi-partner collaboration on an ecosystem-wide scale for the entire network of channel partners. On the other hand, PRM software facilitates direct, one-to-one relationships between a company and its channel partners.

To qualify for inclusion in the Partner Relationship Management (PRM) category, a product must:

- Offer portals to communicate and exchange information and content between a company and its partners, and optionally with prospects or customers
- Provide onboarding, training, and certification of partners
- Manage who has access to what information and decide which access rights are available for each user, group, or role
- Include workflows, notifications, and alerts to automate the management of partner programs for both the company and its partners
- Include deal management or deal registration that streamlines tracking partner deal or lead registrations, submissions, and approvals
- Track and measure the effectiveness of MDF, co-op, and co-branded partner activities

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