Mobile Marketing Software Resources

What is OneSignal used for?

I'm diving into mobile marketing tools to enhance our customer engagement strategies. With so many options available, I want to focus on top-rated solutions listed on G2 to streamline my research.

Currently, I'm considering:

Insider: An AI-native omnichannel experience platform, Insider enables personalized customer journeys across various channels.

Braze: A customer engagement platform that allows marketers to collect and act on data to deliver personalized messaging experiences.

CleverTap: An all-in-one engagement platform helping brands create personalized experiences to retain valuable customers.

AppsFlyer: Provides advanced measurement and analytics tools to optimize mobile marketing campaigns and ensure data-driven decisions.

OneSignal: A customer engagement platform enabling companies to increase retention and revenue through personalized messaging.

For those who've used these platforms, especially in in-house marketing roles, I'd love to hear your experiences. What features stood out to you? Were there any challenges or limitations?