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Mobile marketing services target consumers through their smartphones and other mobile devices. These services, used by a variety of businesses, utilize tools such as mobile-formatted internet advertisements, text messages, push notifications, and QR codes. Mobile marketing providers can also assist businesses in adapting to a mobile-centric world and provide services such as custom app design. Mobile marketing can be particularly useful when targeting consumers with time-sensitive advertising through SMS marketing. Some companies may choose to facilitate their own mobile marketing campaigns with mobile marketing software. Businesses engaged in mobile marketing often supplement their efforts with other forms of advertising such as traditional advertising or email marketing.