SplitMetrics Growth Services is a mobile marketing team with over 10 years of experience and 500+ apps scaled. We work as an extension of your team, combining hands-on growth expertise with SplitMetrics' proprietary platforms, Acquire, App Radar and Optimize, to support your app from pre-launch to scale.
What we do
- App Store Optimization. We grow your organic visibility in the App Store and Google Play: keyword strategy, metadata and store experimentation that take your app into the organic top 5.
- Apple Ads, fully managed. Hit your KPIs from month one with us as an official Apple Ads Partner. More iOS installs at lower cost, run by our UA team on Acquire, our own Apple Ads platform.
- Multichannel user acquisition. Scale profitably through 15+ paid channels including Google Ads, Meta Ads and TikTok Ads, managed against your LTV and payback targets.
- Creative production. Store and ad creative from ideation to design, built to stand out on crowded marketplaces.
- Product and monetization optimization. Onboarding, paywall and retention work that lifts monetization, from data-driven recommendations to shipped experiments.
What Sets Us Apart
- Backed by $2B in ad spend data: Our recommendations draw on the market data behind $2 billion in ad spend and 500+ apps grown across every major category. So your strategy starts from market-wide benchmarks, not from guesses based on a single account.
- We own our tech. Most agencies rent theirs: Our experts have the unfair advantage of being equipped with leading app growth technology built in-house that no other agency owns: Acquire for Apple Ads automation, App Radar for ASO, Optimize for store A/B testing and Iris, our AI agent for Apple Ads and ASO.
- Fluent in 15+ channels, loyal to none: Certified specialists run 15+ channels every day, from Apple Ads, Google and Meta to TikTok and beyond. That breadth means we have no channel to push. Budget moves along testing roadmaps with clear thresholds, toward the mix that performs, measured on what you care about: CPA, ROAS and revenue.
Q&A
What is SplitMetrics Growth Services?
SplitMetrics Growth Services is the managed services team of SplitMetrics, a mobile marketing performance company. We run app store optimization, Apple Ads and multichannel user acquisition across 15+ channels, plus creative production and product optimization, for apps from pre-launch to scale. With 10+ years in mobile marketing and 500+ apps grown, we work as an extension of your team.
Can you run our app marketing and later hand it over to our in-house team?
Yes. SplitMetrics Growth Services can run your ASO and user acquisition fully managed, work alongside your in-house team in a hybrid model, or set the benchmark first so your own team can take channels in-house later. Either way, regular calls explain every decision we make, so the know-how stays with you.
How do you collaborate with clients and report on results?
Every client gets dedicated specialists for the services they use, plus a customer success manager. We run weekly syncs, explain every decision on regular calls, and report against shared KPIs such as CPA, ROAS, installs, rankings and revenue in one unified view. Work follows a clear cycle: discover, plan, launch, optimize, measure and scale.
What results can we expect, and how fast?
For app store optimization, conversion improvements typically show within 2 to 4 weeks and keyword ranking gains within 2 to 6 weeks, with a 15 to 25% average conversion lift within six months. For paid channels we are measured on CPA, ROAS and revenue, not activity, and budget moves along testing roadmaps with clear thresholds.
Is SplitMetrics an official Apple Ads Partner?
Yes. SplitMetrics has been an official Apple Ads Partner since 2019 and is listed on Apple's partner page. SplitMetrics Growth Services manages Apple Ads campaigns with a team of certified UA professionals using SplitMetrics Acquire, our own Apple Ads optimization platform, alongside ASO and other paid channels when they serve your goals.
Average Rating: 4.8/5.0
Total Reviews: 32
Who Is the Company Behind SplitMetrics Growth Services?
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Seller: SplitMetrics, Inc.
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Year Founded: 2014
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HQ Location: Dover, DE
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Twitter: @SplitMetrics
1,500 Twitter followers
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LinkedIn® Page: www.linkedin.com
163 employees on LinkedIn®
Who Uses This Product?
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Top Industries: Financial Services
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Company Size: 50% Medium, 34% Small