Challenge Marketing is a UK creative marketing and design agency for B2B and B2C brands, built on one belief: engagement is everything. Founded by Lucy Allen in 2017 and based in St Johns, Woking, we combine creativity, behavioural science and AI to make brands easier to find, understand and choose.
We create brands, illustration and design, campaigns, content, video, animation and ABM. Joshua, our engagement intelligence system, helps us interrogate evidence, spot patterns and decide what to act on first across all of it, and people review every output before it reaches a client.
Your buyers now ask AI assistants who to shortlist before they ever reach your website. If you are not in the answer, the conversation ends before it starts. We built the Visibility Intelligence Programme (VIP) to fix that.
VIP is a managed service, not another dashboard. We gather the evidence AI assistants build their answers from, score your brand against three named competitors and explain why the gaps exist and which matter most. You get a clear plan of what to fix first and the option to have us fix it. Diagnosis runs through Joshua, running since 2022, with human judgement on every finding.
Start with a free AI Visibility Snapshot: a quick read of how AI assistants see your brand, with no call needed.
How it works
The Investigation (£2,500 + VAT, one off): a Challenge Visibility Score out of 100, a seven dimension scorecard across Seen, Readable and Believed, an access check of your robots.txt and llms.txt, prompt analysis of your buyers' real questions and fixes ranked by impact. Includes an onboarding call and a recorded walkthrough.
The Watch (£995 + VAT a month, introductory price, minimum three months): your priority buyer questions re-tested every month against your Investigation baseline, a one-page report on what moved and why, and one priority fix a month implemented or specified. Monitoring and maintenance, not visibility development work.
The Programme (from £4,750 + VAT a month, minimum six months): monthly content built against your action areas, citation and directory placements, technical and schema maintenance, your prompt set retested as the engines move on and quarterly remeasurement.
The Partnership (contact us for pricing): AI visibility built into your wider marketing, with Challenge embedded alongside your team.
Clients include Ortecha, Siteimprove, Women in Data and the Royal Kennel Club and Crufts. Finalist, The Drum Awards for Design 2026. Bronze, B2B Marketing Awards 2022. We work with teams across the UK, Europe and North America.
Who Is the Company Behind Challenge Marketing?
Who Uses This Product?
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Company Size: 60% Small, 40% Large