### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Topics**](#resources-topics) - [**Reports**](#resources-reports) # Marketing Automation Software Resources ##### Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Marketing Automation Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, [topics](#resources-topics) to contrast viewpoints, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Topics**](#resources-topics) - [**Reports**](#resources-reports) ## Marketing Automation Software Articles [![What Is Marketing Attribution? How to Measure It](https://learn.g2.com/hubfs/G2CM_FI913_Learn_Article_Images-%5BPermission_Based_Email_Marketing%5D_V1b-1.png "What Is Marketing Attribution? How to Measure It")](https://www.g2.com/articles/marketing-attribution) [ ### What Is Marketing Attribution? How to Measure It ](https://www.g2.com/articles/marketing-attribution) Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![Permission Marketing: How to Earn Customer Trust With Ease](https://learn.g2.com/hubfs/G2CM_FI1100_Learn_Article_Images_%5Binfluencer_marketing_statistics%5D_V1b.png "Permission Marketing: How to Earn Customer Trust With Ease")](https://www.g2.com/articles/permission-marketing) [ ### Permission Marketing: How to Earn Customer Trust With Ease ](https://www.g2.com/articles/permission-marketing) Nobody likes being a member of a captive audience. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![A Beginner's Guide To Integrated Marketing Communications](https://learn.g2.com/hubfs/G2CM_BI051_Backlog_Images_%5BIntegrated_Marketing_Comms%5D_V1a.png "A Beginner's Guide To Integrated Marketing Communications")](https://www.g2.com/articles/integrated-marketing-communications) [ ### A Beginner's Guide To Integrated Marketing Communications ](https://www.g2.com/articles/integrated-marketing-communications) When I think of integration, I picture a well-oiled machine. [ ![Grace Pinegar](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grace Pinegar") GP ](https://learn.g2.com/author/grace-pinegar) by Grace Pinegar [![What Is Marketing Automation? How Does It Work For Brands](https://learn.g2.com/hubfs/Marketing%20Automation.png "What Is Marketing Automation? How Does It Work For Brands")](https://www.g2.com/articles/marketing-automation) [ ### What Is Marketing Automation? How Does It Work For Brands ](https://www.g2.com/articles/marketing-automation) For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so that nobody even eats anything before the first standup of the day. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![How to Write a Cold Email That Works (+ Free Template)](https://learn.g2.com/hubfs/G2CM_FI986_Learn_Article_Image_%5BCold_email%5D_V1b.png "How to Write a Cold Email That Works (+ Free Template)")](https://www.g2.com/articles/cold-email) [ ### How to Write a Cold Email That Works (+ Free Template) ](https://www.g2.com/articles/cold-email) Five seconds.  [ ![Mary Clare Novak](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Clare Novak") MCN ](https://learn.g2.com/author/mary-clare-novak) by Mary Clare Novak [![49 Marketing Automation Statistics That Unveil Latest Trends](https://learn.g2.com/hubfs/G2CM_FI792_Learn_Article_Images_%5BMarketing_Automation_Stats%5D_V1a.png "49 Marketing Automation Statistics That Unveil Latest Trends")](https://www.g2.com/articles/marketing-automation-stats) [ ### 49 Marketing Automation Statistics That Unveil Latest Trends ](https://www.g2.com/articles/marketing-automation-stats) Marketing automation isn’t just about sending emails but creating a personalized journey for your customers. It helps handle repetitive tasks so you have more time and ease as you build and nurture business relationships. You can refine campaigns ranging from generating leads to retaining them as loyal customers. Automation looks after many of your company’s moving parts.  [ ![Sagar Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sagar Joshi") SJ ](https://learn.g2.com/author/sagar-joshi) by Sagar Joshi [![How to Make Cents of Your Marketing Budget](https://learn.g2.com/hubfs/Marketing%20Budget.png "How to Make Cents of Your Marketing Budget")](https://www.g2.com/articles/marketing-budget) [ ### How to Make Cents of Your Marketing Budget ](https://www.g2.com/articles/marketing-budget) Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![What Is Martech? Learn 5 Ways to Use AI in Marketing](https://learn.g2.com/hubfs/martech.jpg "What Is Martech? Learn 5 Ways to Use AI in Marketing")](https://www.g2.com/articles/martech) [ ### What Is Martech? Learn 5 Ways to Use AI in Marketing ](https://www.g2.com/articles/martech) Marketers never have only one task to focus on at a given time. [ ![Rebecca Reynoso](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca Reynoso") RR ](https://learn.g2.com/author/rebecca-reynoso) by Rebecca Reynoso Show More ## Marketing Automation Software Glossary Terms [![Lead Generation](https://learn.g2.com/hubfs/G2CM_GI704_Glossary_Article_Images-%5BLead_Generation%5D_V1b.png "Lead Generation")](https://www.g2.com/glossary/lead-generation-definition) [Lead Generation](https://www.g2.com/glossary/lead-generation-definition) Lead generation is a company's process for attracting potential customers or clients. Learn lead generation strategies, best practices, and benefits. by Kelly Fiorini [![Integrated Marketing](https://learn.g2.com/hubfs/G2CM_GI636_Glossary_Article_Images_%5Bintegrated_marketing%5D_V1b.png "Integrated Marketing")](https://www.g2.com/glossary/integrated-marketing-definition) [Integrated Marketing](https://www.g2.com/glossary/integrated-marketing-definition) Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns. by Kelly Fiorini [![Video Conferencing](https://learn.g2.com/hubfs/G2CM_GI597_Glossary_Article_Images_%5Bvideo_conferencing%5D_V1a.png "Video Conferencing")](https://www.g2.com/glossary/video-conferencing-definition) [Video Conferencing](https://www.g2.com/glossary/video-conferencing-definition) Video conferencing is a way to hold live online meetings with audio and video, helping teams, customers, and partners connect from any location. Learn more by Holly Landis [![Marketing Analytics](https://learn.g2.com/hubfs/G2CM_GI587_Glossary_Article_Images_%5BMarketing_Analytics%5D_V1b.png "Marketing Analytics")](https://www.g2.com/glossary/marketing-analytics-definition) [Marketing Analytics](https://www.g2.com/glossary/marketing-analytics-definition) Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more. by Sagar Joshi [![Customer Engagement](https://learn.g2.com/hubfs/G2CM_GI592_Glossary_Article_Images_%5Bcustomer_engagement%5D_V1a.png "Customer Engagement")](https://www.g2.com/glossary/customer-engagement-definition) [Customer Engagement](https://www.g2.com/glossary/customer-engagement-definition) Customer engagement measures how brands interact with clients throughout the customer's lifecycle. Learn about customer engagement models and the benefits. by Sagar Joshi [![Marketing Automation](https://learn.g2.com/hubfs/G2CM_GI576_Glossary_Article_Images_%5BMarketing_Automation%5D_V1a.png "Marketing Automation")](https://www.g2.com/glossary/marketing-automation-definition) [Marketing Automation](https://www.g2.com/glossary/marketing-automation-definition) Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits. by Holly Landis [![Inbound Marketing](https://learn.g2.com/hubfs/G2CM_GI540_Glossary_Article_Images_%5Binbound_marketing%5D_V1b.png "Inbound Marketing")](https://www.g2.com/glossary/inbound-marketing-definition) [Inbound Marketing](https://www.g2.com/glossary/inbound-marketing-definition) Inbound marketing creates valuable content and experiences to attract long-term consumers. Learn the types and how inbound differs from outbound marketing. by Alyssa Towns [![B2B](https://learn.g2.com/hubfs/G2CM_GI469_Glossary_Article_Images-%5BB2B%5D_V1a.png "B2B")](https://www.g2.com/glossary/b2b-definition) [B2B](https://www.g2.com/glossary/b2b-definition) Business-to-business, or B2B, describes a transaction between two business entities. Learn more about the types of B2B companies and their benefits. by Whitney Rudeseal Peet [![Intent Data](https://learn.g2.com/hubfs/G2CM_GI448_Glossary_Article_Images-%5BIntent_Data%5D_V1a.png "Intent Data")](https://www.g2.com/glossary/intent-data-definition) [Intent Data](https://www.g2.com/glossary/intent-data-definition) Intent data is sales intelligence that collects user behavior based on interests. Learn the benefits of collecting this data for sales and marketing teams. by Mara Calvello [![Digital Marketing](https://learn.g2.com/hubfs/GI424_Glossary_Article_Images-%5BDigital_Marketing%5D_V1.png "Digital Marketing")](https://www.g2.com/glossary/digital-marketing-definition) [Digital Marketing](https://www.g2.com/glossary/digital-marketing-definition) Digital marketing refers to marketing tactics and efforts taking place online. Learn the types, stages, and benefits businesses can expect from a strategy. by Mara Calvello ## Marketing Automation Software Discussions 0 Question on: Omnisend [How do I get round the issue of abandoned cart email not triggering before payment button is pressed in BigCommerce?](/discussions/27214-how-do-i-get-round-the-issue-of-abandoned-cart-email-not-triggering-before-payment-button-is-pressed-in-bigcommerce) I have found out that the abandoned cart email is not triggered until the payment button is pressed in the one-step checkout in BigCommerce, so if a customer enters checkout and fill in addresses etc and then abandon cart, the email is not triggered. Only time to trigger is when the button at the payment section is pressed. This is a major weakness. I don't know if Omnisend has any plan to improve this with BC, or do I have to live with this "abandoned payment" rather than "abandoned cart" function. Thank you for your feedback! This week our team made fixes regarding this issue on BigCommerce. The customer can enter his email address on the checkout page and continue as a guest or log in to his account. If he abandons a cart, abandoned cart email will be triggered both ways. There is no need to go to a further step of payment. Answered: Laura Čerbauskė on May 29, 2020 [Your answer](/discussions/27214-how-do-i-get-round-the-issue-of-abandoned-cart-email-not-triggering-before-payment-button-is-pressed-in-bigcommerce/comments/new?remote=true) 0 Question on: Omnisend [Would love to know more about how to leverage the "Social Listening" tools. I had no idea you even offered this until I scrolled further down in this survey.](/discussions/27208-would-love-to-know-more-about-how-to-leverage-the-social-listening-tools-i-had-no-idea-you-even-offered-this-until-i-scrolled-further-down-in-this-survey) Is this available even for the Standard (lowest paid tier) user? How do I get started? Thank you for the message. I'm really sorry but we don't offer Social listening feature. It might be a mistake that this feature was marked. I hope there are still a lot of benefits of using Omnisend. If you have any questions about our upcoming or new features, you can contact our support or just check Product news on our Knowledge base: https://support.omnisend.com/en/collections/1835665-product-news Answered: Laura Čerbauskė on May 29, 2020 [Your answer](/discussions/27208-would-love-to-know-more-about-how-to-leverage-the-social-listening-tools-i-had-no-idea-you-even-offered-this-until-i-scrolled-further-down-in-this-survey/comments/new?remote=true) 0 Question on: LocaliQ [Will you be adding the feature of finding/removing duplicate "search terms"?](/discussions/will-you-be-adding-the-feature-of-finding-removing-duplicate-search-terms) Helps find when search terms are triggering multiple keywords. Yes, in all campaigns it's important to monitor the search terms that are triggering your impressions and clicks and use the information to add keywords and negative keywords. If you haven't been monitoring search terms you may be surprised to see some of the searches that are triggering clicks. Also, I suggest you not use broad match search keywords. Use modified broad match or the other more selective search types -- phrase match or exact match. Answered: Dan Evans on March 9, 2020 Thanks for the clarification. So you were correctly using the word "search term" and your question related to monitoring search terms in order to eliminate unproductive clicks, right? The 20 Minute Work week offers the opportunity to add negative keywords in the Add Negatives For Shopping and the Optimize Search Traffic sections. Optimize Search Traffic also provides opportunities to add productive Search Keywords. That's good, but in my experience it's not enough. Monitoring the search terms will show you many more instances where you can add productive search keywords and where you can eliminate unproductive searches by adding negative keywords or deleting or changing your search keywords. Especially in Shopping campaigns I find that it's essential to monitor the search terms report every week and add negative keywords. Because every word in the product description is a potential search keyword in Shopping, Shopping campaigns are almost always bound to generate a large value of impressions and clicks from people who will never be your customers. I currently have close to 2000 negative keywords in each of my two Shopping campaigns, and that number grows each week. Only a small fraction of those negative keywords were generated by the 20 Minute Work Week. I would venture that failing to make use of negative keywords is the biggest waste of ad spend in most campaigns. All of my expanded text ad and other campaigns have hundreds of negative keywords unless they are relatively new. Answered: Dan Evans on March 6, 2020 There is already a feature in the 20-Minute Workweek that shows alerts about duplicate Search Keywords and offers to pause one of them. In Google lingo "Search Terms" are the words and phrases entered by online searchers which trigger an impression for your ads. Answered: Dan Evans on March 3, 2020 If what you are doing is getting the results you want, carry on! Answered: Dan Evans on March 10, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 [See more answers (7)](javascript:void(0);) [Your answer](/discussions/will-you-be-adding-the-feature-of-finding-removing-duplicate-search-terms/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/marketing-automation/resources?discussions_page=220) - [1](/categories/marketing-automation/resources) - [2](/categories/marketing-automation/resources?discussions_page=2) - … - [217](/categories/marketing-automation/resources?discussions_page=217) - [218](/categories/marketing-automation/resources?discussions_page=218) - [219](/categories/marketing-automation/resources?discussions_page=219) - [220](/categories/marketing-automation/resources?discussions_page=220) - 221 - [222](/categories/marketing-automation/resources?discussions_page=222) - [223](/categories/marketing-automation/resources?discussions_page=223) - [Next ›Next ›](/categories/marketing-automation/resources?discussions_page=222) ## Marketing Automation Software Topics [ Marketing Automation Software Questions 10 discussions Marketing Automation Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. This page... by Clara F. ](https://www.g2.com/topics/marketing-automation) ## Marketing Automation Software Reports Mid-Market Grid® Report for Marketing Automation Summer 2026 G2 Report: Grid® Report Grid® Report for Marketing Automation Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Automation Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Automation Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Marketing Automation Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Automation Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Marketing Automation Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Marketing Automation Spring 2026 G2 Report: Grid® Report Grid® Report for Marketing Automation Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Automation Spring 2026 G2 Report: Momentum Grid® Report