Marketing Automation Software Resources

Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Marketing Automation Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.

Contents

Marketing Automation Software Articles

What Is Marketing Attribution? How to Measure It

Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.

by Lauren Pope

Permission Marketing: How to Earn Customer Trust With Ease

Nobody likes being a member of a captive audience.

by Lauren Pope

A Beginner's Guide To Integrated Marketing Communications

When I think of integration, I picture a well-oiled machine.

by Grace Pinegar

Marketing Automation Software Glossary Terms

Inbound Marketing

How does inbound marketing attract customers? See the owned and earned content types, four stages, benefits, and how inbound compares with outbound.

by Shreesh Singh

Lead Generation

Lead generation is a company's process for attracting potential customers or clients. Learn lead generation strategies, best practices, and benefits.

by Kelly Fiorini

Integrated Marketing

Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns.

by Kelly Fiorini

Video Conferencing

Video conferencing is a way to hold live online meetings with audio and video, helping teams, customers, and partners connect from any location. Learn more

by Holly Landis

Marketing Analytics

Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more.

by Sagar Joshi

Customer Engagement

Customer engagement measures how brands interact with clients throughout the customer's lifecycle. Learn about customer engagement models and the benefits.

by Sagar Joshi

Marketing Automation

Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits.

by Holly Landis

B2B

Business-to-business, or B2B, describes a transaction between two business entities. Learn more about the types of B2B companies and their benefits.

by Whitney Rudeseal Peet

Intent Data

Intent data is sales intelligence that collects user behavior based on interests. Learn the benefits of collecting this data for sales and marketing teams.

by Mara Calvello

Digital Marketing

Digital marketing refers to marketing tactics and efforts taking place online. Learn the types, stages, and benefits businesses can expect from a strategy.

by Mara Calvello

Marketing Automation Software Discussions

Question on: ActiveCampaign

How do I effectively work with tags? I followed every single tutorial you offer and I still haven't found clarity in in. Could I have a session with someone patient who would navigate me please?

Hey Karolina! You might be interested in setting up a one-on-one training call with a member of our Customer Enablement Team. They'll be happy to walk you through tags and the best way to use them. You can schedule a call here: https://www.activecampaign.com/support/1on1/

Answered: Gabi Laing on July 13, 2020

Your answer

Question on: ActiveCampaign

How to maximize my use of ActiveCampaign?

Seems like there are other tools I'm not utilizing. I would love to start automating my marketing, but need some help...

I've been consulting ActiveCampaign users for 6+ years now. PM me on Facebook and we can chat. https://www.facebook.com/edward.haskins

Answered: Edward Haskins on July 13, 2020

Your answer

Question on: MoEngage

What the best practice to report all of MoEngage campaign? And what is the best application to do that?

I am facing problem with reporting all of my MoEngage campaign that easy to read and easy to understand. I don't have technical skill to pull all of MoEngage data and do the better data analytics.

Hi Faqih, If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query database. After that, you can connect the Big Query data source with Google Data Studio or Microsoft Power BI to visualize all of your data as you wish.

Answered: Thinh Vu Van on September 23, 2020

Hi Faquih, Thanks for brining up this question. The best way to do this is by using the MoEngage Analytics tool. You can customize the reports and charts to show the data points that you want see. If you want to see only a high level report you can do that or if you want to see something detailed you can do that as well. When you're done with the report, you can then download the CSV or even share this as email or link. There is also an option to save this report in the dashboard for further use. In that way, you don't need to enter the filters and the period again as this updates dynamically. This also ensures you have up to date data and you're not looking at last month's data for your weekly report. I hope this answers your query! If not, i'll be happy to get on a call with you and see how we can help you in this challenge.

Answered: tala marie on July 17, 2020

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