Marketing Automation Software Resources

Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Marketing Automation Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.

Contents

Marketing Automation Software Articles

What Is Marketing Attribution? How to Measure It

Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.

by Lauren Pope

Permission Marketing: How to Earn Customer Trust With Ease

Nobody likes being a member of a captive audience.

by Lauren Pope

A Beginner's Guide To Integrated Marketing Communications

When I think of integration, I picture a well-oiled machine.

by Grace Pinegar

Marketing Automation Software Glossary Terms

Inbound Marketing

How does inbound marketing attract customers? See the owned and earned content types, four stages, benefits, and how inbound compares with outbound.

by Shreesh Singh

Lead Generation

Lead generation is a company's process for attracting potential customers or clients. Learn lead generation strategies, best practices, and benefits.

by Kelly Fiorini

Integrated Marketing

Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns.

by Kelly Fiorini

Video Conferencing

Video conferencing is a way to hold live online meetings with audio and video, helping teams, customers, and partners connect from any location. Learn more

by Holly Landis

Marketing Analytics

Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more.

by Sagar Joshi

Customer Engagement

Customer engagement measures how brands interact with clients throughout the customer's lifecycle. Learn about customer engagement models and the benefits.

by Sagar Joshi

Marketing Automation

Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits.

by Holly Landis

B2B

Business-to-business, or B2B, describes a transaction between two business entities. Learn more about the types of B2B companies and their benefits.

by Whitney Rudeseal Peet

Intent Data

Intent data is sales intelligence that collects user behavior based on interests. Learn the benefits of collecting this data for sales and marketing teams.

by Mara Calvello

Digital Marketing

Digital marketing refers to marketing tactics and efforts taking place online. Learn the types, stages, and benefits businesses can expect from a strategy.

by Mara Calvello

Marketing Automation Software Discussions

Question on: Omnisend

Can WhatsApp be used as a channel of communication through Omnisend

I would like to know if anyone is using Omnisend to communicate with their audience through WhatsApp. is this possible. Is so, have you been able to integrate WhatsApp within your automations?

Thanks for the question. Unfortunately, we don't have integration with WhatsApp anymore. If you have any questions or suggestions - feel free to reach out our customer support team at suppot@omnisend.com

Answered: Laura Čerbauskė on July 28, 2020

Your answer

Question on: Omnisend

How can I weed out non-openers on my email list.

I have about half of my email list not open their emails. How do I cut them off or lure them in?

Thanks for your question. I would suggest creating a segment of inactive contacts. You can do this in the Audience tab > Suggestions > Inactive Email subscribers. If you only need to remove those contacts who didn't open Email Campaign - you can create a segment with filter Not opened Email Campaign - in the last - 100 months. However, I would highly recommend to unsubscribe those contacts, but do not delete them, as they can sync back to Omnisend from the Store. If you have any unanswered questions please feel free to contact our support team 24/7 at support@omnisend.com

Answered: Laura Čerbauskė on July 28, 2020

Your answer

Question on: OutboundEngine

Have you had to pay $99 fee to recieve your domain name at the end of your contract?

At the end of our year long contract, we wanted our domain to transfer to our new site. There was NOTHING in the Terms and Conditions and NO contract mentioning this $99 fee that was company policy. Once I questioned them and asked where this was in the company policy, they suddenly waived the fee. Do not let them take advantage of you the way they tried to with us! Now two weeks later they are holding the information hostage and will not return my emails.

If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2) One-time fee of $99. A customer can also cancel our service entirely and forfeit the custom domain that we issue.

Answered: Logan Creque on July 13, 2022

Your answer