Marketing Automation Software Resources

Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Marketing Automation Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.

Contents

Marketing Automation Software Articles

What Is Marketing Attribution? How to Measure It

Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.

by Lauren Pope

Permission Marketing: How to Earn Customer Trust With Ease

Nobody likes being a member of a captive audience.

by Lauren Pope

A Beginner's Guide To Integrated Marketing Communications

When I think of integration, I picture a well-oiled machine.

by Grace Pinegar

Marketing Automation Software Glossary Terms

Inbound Marketing

How does inbound marketing attract customers? See the owned and earned content types, four stages, benefits, and how inbound compares with outbound.

by Shreesh Singh

Lead Generation

Lead generation is a company's process for attracting potential customers or clients. Learn lead generation strategies, best practices, and benefits.

by Kelly Fiorini

Integrated Marketing

Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns.

by Kelly Fiorini

Video Conferencing

Video conferencing is a way to hold live online meetings with audio and video, helping teams, customers, and partners connect from any location. Learn more

by Holly Landis

Marketing Analytics

Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more.

by Sagar Joshi

Customer Engagement

Customer engagement measures how brands interact with clients throughout the customer's lifecycle. Learn about customer engagement models and the benefits.

by Sagar Joshi

Marketing Automation

Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits.

by Holly Landis

B2B

Business-to-business, or B2B, describes a transaction between two business entities. Learn more about the types of B2B companies and their benefits.

by Whitney Rudeseal Peet

Intent Data

Intent data is sales intelligence that collects user behavior based on interests. Learn the benefits of collecting this data for sales and marketing teams.

by Mara Calvello

Digital Marketing

Digital marketing refers to marketing tactics and efforts taking place online. Learn the types, stages, and benefits businesses can expect from a strategy.

by Mara Calvello

Marketing Automation Software Discussions

Question on: ActiveCampaign

Why is that if you don't upload First Name in the CSV, the contact loses its prior first name (becomes BLANK) when doing it

Is very inconvenient

Can't explain, but it's why I load the CSV with the email first, then the first name, then the last name.

Answered: Maxie Carpenter on July 21, 2020

Your answer

Question on: HubSpot Marketing Hub

What are some tips for hosting webinars outside of Zoom?

Using Zoom seems like everyone’s go-to for webinars but it’s lack of integration makes for busy work when creating meetings

If you have budget, my advice would be to find an AV Production company who has been doing Webinars. They will be able to elevate your webinar from a production stand point and guide you to the right platform / tools. I talk to clients about different platforms that will fit their needs, but ultimately the platform is just a tool and no platform is a one stop shop. One option is to live stream the webinar through Vimeo which allows you to run a live stream, have live comments, questions, and polls through a chatbox feature. Bizzabo is a high end option that is used for live and virtual conferences. They have a cool tool / feature called "Bizzabo Live" which allows you to share content, add additional people to the feed, field comments, setup quizzes and polls, and more. Another thing to consider is pre-recording content. Live webinars are great, but not always polished and professional. Having a super polished webinar typically happens by pre-recording speeches and streaming the content after editing has taken place. You can switch to a live panel or Q&A forum after streaming the speeches by transitioning from the pre-recorded video to a live camera feed. Other tools in the Zoom Webinar space are Go-To-Meeting (Go-To-Webinar), WebEx, Twitch, Microsoft Teams, and Adobe Connect.

Answered: Conner Fernow on July 8, 2020

Your answer

Question on: ActiveCampaign

What is the best way to utilize ActiveCampaign for cold emailing?

I would start an automation and with a split in the first step to those who responded and those who did not. the split with no response needs to continue to be worked with other intriguing emails until they respond. on the other side put the response like "clicked on a link" and send them into the sales side. hope that helps.

Answered: Chad Hood on June 30, 2020

Your answer