Marketing Automation Software Resources

Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Marketing Automation Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.

Contents

Marketing Automation Software Articles

What Is Marketing Attribution? How to Measure It

Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.

by Lauren Pope

Permission Marketing: How to Earn Customer Trust With Ease

Nobody likes being a member of a captive audience.

by Lauren Pope

A Beginner's Guide To Integrated Marketing Communications

When I think of integration, I picture a well-oiled machine.

by Grace Pinegar

Marketing Automation Software Glossary Terms

Inbound Marketing

How does inbound marketing attract customers? See the owned and earned content types, four stages, benefits, and how inbound compares with outbound.

by Shreesh Singh

Lead Generation

Lead generation is a company's process for attracting potential customers or clients. Learn lead generation strategies, best practices, and benefits.

by Kelly Fiorini

Integrated Marketing

Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns.

by Kelly Fiorini

Video Conferencing

Video conferencing is a way to hold live online meetings with audio and video, helping teams, customers, and partners connect from any location. Learn more

by Holly Landis

Marketing Analytics

Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more.

by Sagar Joshi

Customer Engagement

Customer engagement measures how brands interact with clients throughout the customer's lifecycle. Learn about customer engagement models and the benefits.

by Sagar Joshi

Marketing Automation

Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits.

by Holly Landis

B2B

Business-to-business, or B2B, describes a transaction between two business entities. Learn more about the types of B2B companies and their benefits.

by Whitney Rudeseal Peet

Intent Data

Intent data is sales intelligence that collects user behavior based on interests. Learn the benefits of collecting this data for sales and marketing teams.

by Mara Calvello

Digital Marketing

Digital marketing refers to marketing tactics and efforts taking place online. Learn the types, stages, and benefits businesses can expect from a strategy.

by Mara Calvello

Marketing Automation Software Discussions

Question on: HubSpot Marketing Hub

How does this software handle email for a holiday campaign?

Basically the title. I'm curious how this web app can automate campaigns at specific times.

All you have to do is use the "Create Center on a date" or Center on a date property" contact-based workflows to center your workflow actions on a calendar date or contact date property. This allows you to schedule and execute workflow actions relative to a specific date. You can also select the "Recur annually" checkbox. This will allow the workflow to re-enroll contacts on the selected date each year. Hope this helps!

Answered: Jen Spencer on November 25, 2019

Hi, I'm Marshall, one of the market research analysts at G2. Thanks for your question! Holiday-based marketing campaigns are a common concern, and I'm happy to answer. I'm going to cheat and use HubSpot's own directions for this. It recommends using the Center on a Date workflow for holiday campaigns. "In Center on a date workflows, all workflow actions are centered on a fixed calendar date. Similar to Start from scratch workflow, contacts are enrolled in the workflow when they meet the enrollment triggers, or are manually enrolled into the workflow. However, contacts will remain in the workflow until the first action is scheduled to execute, relative to the fixed calendar date. Delays added anywhere else in the workflow are relative to the fixed calendar date, not to the previous action. Unlike Center on a date property workflows, all contacts in a Center on a date workflow will execute workflow actions at the same date and time. Some examples of Center on a date workflows are: Sending holiday emails to your contacts. Sending reminder emails to contacts who registered for an upcoming webinar." HubSpot also has more explicit directions for creating these types of workflows. I hope this helps!

Answered: Marshall Lager on November 25, 2019

See more answers (1)

Your answer

Question on: RD Station Marketing

phone support

Do you intend to have phone support?

Hello Nilton. The phone support from RD is fantastic. It works well through scheduled meetings. For quick questions, you will be assisted more quickly via chat or help portal. The basic training from RD UNIVERSITY will already clear up most of your doubts. If you need a specialist in RD STATION, talk to me.

Answered: ANDERSON CARVALHO on December 2, 2019

Your answer

Question on: VBOUT

How many hours of support will I get?

We consider that support is key to your success. That’s why we don’t limit our technical support with a defined number of hours. As long as it’s reasonable and productive, we will keep on extending our technical help until you are fully capable of doing what you intended to do. We also offer training and one-on-one support at a very reasonable cost if you wish to reduce your learning efforts to the minimum.

Answered: Georges Fallah on October 17, 2019

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