Marketing Automation Software Resources

Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Marketing Automation Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.

Contents

Marketing Automation Software Articles

What Is Marketing Attribution? How to Measure It

Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.

by Lauren Pope

Permission Marketing: How to Earn Customer Trust With Ease

Nobody likes being a member of a captive audience.

by Lauren Pope

A Beginner's Guide To Integrated Marketing Communications

When I think of integration, I picture a well-oiled machine.

by Grace Pinegar

Marketing Automation Software Glossary Terms

Inbound Marketing

How does inbound marketing attract customers? See the owned and earned content types, four stages, benefits, and how inbound compares with outbound.

by Shreesh Singh

Lead Generation

Lead generation is a company's process for attracting potential customers or clients. Learn lead generation strategies, best practices, and benefits.

by Kelly Fiorini

Integrated Marketing

Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns.

by Kelly Fiorini

Video Conferencing

Video conferencing is a way to hold live online meetings with audio and video, helping teams, customers, and partners connect from any location. Learn more

by Holly Landis

Marketing Analytics

Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more.

by Sagar Joshi

Customer Engagement

Customer engagement measures how brands interact with clients throughout the customer's lifecycle. Learn about customer engagement models and the benefits.

by Sagar Joshi

Marketing Automation

Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits.

by Holly Landis

B2B

Business-to-business, or B2B, describes a transaction between two business entities. Learn more about the types of B2B companies and their benefits.

by Whitney Rudeseal Peet

Intent Data

Intent data is sales intelligence that collects user behavior based on interests. Learn the benefits of collecting this data for sales and marketing teams.

by Mara Calvello

Digital Marketing

Digital marketing refers to marketing tactics and efforts taking place online. Learn the types, stages, and benefits businesses can expect from a strategy.

by Mara Calvello

Marketing Automation Software Discussions

Question on: Force24

What is the best way to ensure my emails will appear properly on different devices?

I have found with previous platforms, looking at the "preview" function will show my emails as looking how I intended but then when I send a test email through, it doesn't translate well. Is there a way to improve the chances of this not happening when I finally hit "send"?

Hi Annie, thanks for getting in touch! The best way to ensure that your emails appear as intended across all devices is always to test per specific device. However, we understand it's not a reality for all businesses to have the time or money to do so - let alone access to all the devices! Our tech team have built an extensive device simulator in the platform (much like you mentioned in your question) that aims to replicate the way those particular devices displays email content. The tech team make a point of ensuring this is up-to-date and accurate, and are constantly adding new devices. We're confident that using the Force24 device simulator you can rest assured your emails will be displaying on devices, as they do in the simulator. You can also add in custom resolutions to the platform as well, for example if there was a particular size you wanted to render you email for that wasn't already catered for in the platform. Let us know if there's anything else we can help with!

Answered: Sam Duggan on March 2, 2020

Your answer

Question on: HubSpot Marketing Hub

Why is texting like Facebook Messenger or WhatsApp not included in the conversational marketing Hubspot is offering?

Hubspot has a very cool conversational marketing tutorial and training, but it lacks of practical use in latinamerican markets which uses Messenger and WhatsApp in daily basis.

This is an excellent question! Have you sent your question to Hubspot directly? I think this should be something they do implement. Hubspot seems to be very open to taking suggestions for future updates.

Answered: Tina Horne on March 6, 2020

Your answer

Question on: HubSpot Marketing Hub

How do I use hubspot to create social media ads?

Like can I make a social media promotion

From: https://knowledge.hubspot.com/social/create-and-publish-social-posts "In your HubSpot account, navigate to Marketing > Social. In the upper right, click Create social post. In the right panel, select the social network to publish your social post to. You can publish social posts to Facebook, Instagram, Twitter, or LinkedIn" Hope this helps!

Answered: Brian Sparker on February 26, 2020

Your answer