Marketing Automation Software Resources

Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Marketing Automation Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.

Contents

Marketing Automation Software Articles

What Is Marketing Attribution? How to Measure It

Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.

by Lauren Pope

Permission Marketing: How to Earn Customer Trust With Ease

Nobody likes being a member of a captive audience.

by Lauren Pope

A Beginner's Guide To Integrated Marketing Communications

When I think of integration, I picture a well-oiled machine.

by Grace Pinegar

Marketing Automation Software Glossary Terms

Inbound Marketing

How does inbound marketing attract customers? See the owned and earned content types, four stages, benefits, and how inbound compares with outbound.

by Shreesh Singh

Lead Generation

Lead generation is a company's process for attracting potential customers or clients. Learn lead generation strategies, best practices, and benefits.

by Kelly Fiorini

Integrated Marketing

Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns.

by Kelly Fiorini

Video Conferencing

Video conferencing is a way to hold live online meetings with audio and video, helping teams, customers, and partners connect from any location. Learn more

by Holly Landis

Marketing Analytics

Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more.

by Sagar Joshi

Customer Engagement

Customer engagement measures how brands interact with clients throughout the customer's lifecycle. Learn about customer engagement models and the benefits.

by Sagar Joshi

Marketing Automation

Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits.

by Holly Landis

B2B

Business-to-business, or B2B, describes a transaction between two business entities. Learn more about the types of B2B companies and their benefits.

by Whitney Rudeseal Peet

Intent Data

Intent data is sales intelligence that collects user behavior based on interests. Learn the benefits of collecting this data for sales and marketing teams.

by Mara Calvello

Digital Marketing

Digital marketing refers to marketing tactics and efforts taking place online. Learn the types, stages, and benefits businesses can expect from a strategy.

by Mara Calvello

Marketing Automation Software Discussions

Question on: Adobe Marketo Engage

We have over 200 locations, how do I dynamically send leads to each one?

This is often a function of the CRM system (most commonly Safesforce), but you can setup operational logic to evaluate criteria related to the lead and assign a lead owner. (Such as a country or ZIP code.)

Answered: T. Blane McMichen on March 25, 2020

Your answer

Question on: Adobe Marketo Engage

Do I need to do any setup?

Yes. There are several settings available, and you will want to make sure that you use some professional support to prepare the instance. If you are integrating it with your CRM, there are additional steps required. These are well defined and require a few custom fields, but it is not too complicated. The initial settings are setup as a step by step guide in the documentation. (See docs for details https://docs.marketo.com/display/public/DOCS/Setup+Steps)

Answered: T. Blane McMichen on November 19, 2019

Your answer

Question on: Constant Contact Advanced Automation

How do you use personas to better serve your clients?

Just looking to see how everyone else is using personas to their clients advantages. Have you built any automation around the personas? Just getting started integrating personas and would love to hear how other agencies have had success with them and what value it brought to their customer.

To segment prospects and use to send them different kind of content. Or to show them dynamic content depending on their preferences. If you want we can help you to do it in SharpSpring.

Answered: Maria Clara Santa Cruz on December 1, 2019

After segmenting "either by persona's or leadfields" you can easily personalise e-mails, landingpages, flows, remarketingcampaigns. In that way it's a visible way to building the right public for potential sales. It also gives advice for your content marketing team in how to write the right message to the right persona.

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