### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Marketing Analytics Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Marketing Analytics Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Marketing Analytics Software Articles [![50 Customer Retention Statistics to Check Out in 2026](https://4099946.fs1.hubspotusercontent-na1.net/hubfs/4099946/G2CM_FI066_Learn_Article_Images-%5BCustomer_Communication%5D_V1b-1.png "50 Customer Retention Statistics to Check Out in 2026")](https://www.g2.com/articles/customer-retention-statistics) [ ### 50 Customer Retention Statistics to Check Out in 2026 ](https://www.g2.com/articles/customer-retention-statistics) Keeping a customer costs less than finding a new one, but most businesses are still spending as if it's the other way around. [ ![Harshita Tewari](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harshita Tewari") HT ](https://learn.g2.com/author/harshita-tewari) by Harshita Tewari [![What Is Marketing Attribution? How to Measure It](https://learn.g2.com/hubfs/G2CM_FI913_Learn_Article_Images-%5BPermission_Based_Email_Marketing%5D_V1b-1.png "What Is Marketing Attribution? How to Measure It")](https://www.g2.com/articles/marketing-attribution) [ ### What Is Marketing Attribution? How to Measure It ](https://www.g2.com/articles/marketing-attribution) Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![What Is a Case Study? How to Write, Examples, and Template](https://learn.g2.com/hubfs/G2CM_BI013_Backlog_Images_%5BCase_Study%5D_V1a-1.png "What Is a Case Study? How to Write, Examples, and Template")](https://www.g2.com/articles/case-study) [ ### What Is a Case Study? How to Write, Examples, and Template ](https://www.g2.com/articles/case-study) In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers. [ ![Kristen McCabe](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen McCabe") KM ](https://learn.g2.com/author/kristen-mccabe) by Kristen McCabe [![2021 Trends in Customer Engagement and Experience](https://learn.g2.com/hubfs/customer%20service%20trends.jpg "2021 Trends in Customer Engagement and Experience")](https://www.g2.com/articles/customer-engagement-and-experience-trends-2021) [ ### 2021 Trends in Customer Engagement and Experience ](https://www.g2.com/articles/customer-engagement-and-experience-trends-2021) This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham [![How to Make Cents of Your Marketing Budget](https://learn.g2.com/hubfs/Marketing%20Budget.png "How to Make Cents of Your Marketing Budget")](https://www.g2.com/articles/marketing-budget) [ ### How to Make Cents of Your Marketing Budget ](https://www.g2.com/articles/marketing-budget) Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope Show More ## Marketing Analytics Software Glossary Terms [![Case Study](https://learn.g2.com/hubfs/G2CM_GI482_Glossary_Article_Images-%5BCase_Study%5D_V1a.png "Case Study")](https://www.g2.com/glossary/case-study-definition) [Case Study](https://www.g2.com/glossary/case-study-definition) A case study is an in-depth evaluation of a group, person, or event. Discover types, basic elements, best practices, and the industries using case studies. by Mara Calvello [![Integrated Marketing](https://learn.g2.com/hubfs/G2CM_GI636_Glossary_Article_Images_%5Bintegrated_marketing%5D_V1b.png "Integrated Marketing")](https://www.g2.com/glossary/integrated-marketing-definition) [Integrated Marketing](https://www.g2.com/glossary/integrated-marketing-definition) Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns. by Kelly Fiorini [![Marketing Analytics](https://learn.g2.com/hubfs/G2CM_GI587_Glossary_Article_Images_%5BMarketing_Analytics%5D_V1b.png "Marketing Analytics")](https://www.g2.com/glossary/marketing-analytics-definition) [Marketing Analytics](https://www.g2.com/glossary/marketing-analytics-definition) Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more. by Sagar Joshi [![Conversion Goals](https://learn.g2.com/hubfs/G2CM_GI158_Conversion_Goal_V1b.png "Conversion Goals")](https://www.g2.com/glossary/conversion-goals-definition) [Conversion Goals](https://www.g2.com/glossary/conversion-goals-definition) Conversion goals are website goals that require visitors to complete an action, like making a purchase. Learn the types, benefits, and best practices. by Mara Calvello ## Marketing Analytics Software Discussions 0 [What's the best marketing analytics software for executives who need fast-loading dashboards without waiting on a data team?](/discussions/what-s-the-best-marketing-analytics-software-for-executives-who-need-fast-loading-dashboards-without-waiting-on-a-data-team) Hey G2 community, I want to start a discussion with experts in the marketing analytics software space on G2. What's the best marketing analytics software for executives who need fast-loading dashboards without waiting on a data team? I've been digging into this because most "executive dashboards" still depend on someone building or maintaining them behind the scenes, which defeats the purpose entirely. In reviewing options in the [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) category, three tools consistently come up when speed and self-serve access are the deciding factors: HubSpot Marketing Hub, Databox, and AgencyAnalytics. Here's a complete picture: 1. [**HubSpot Marketing Hub**](https://www.g2.com/products/hubspot-marketing-hub/reviews): Comes with pre-built dashboards tied directly to CRM and campaign data, so executives can pull up pipeline and channel performance without anyone setting up a custom report. Reviewers describe it as one of the few tools where the out-of-the-box views are actually good enough to share with leadership without modification. 2. [**Databox**](https://www.g2.com/products/databox/reviews): Focuses specifically on aggregating data from multiple sources into clean, fast-loading dashboards that update on a schedule the team controls. Reviewers highlight the mobile-first design as a genuine advantage when executives want to check numbers between meetings rather than waiting for a weekly report. 3. [**AgencyAnalytics**](https://www.g2.com/products/agencyanalytics/reviews): Designed around fast reporting cycles where dashboards need to be ready for a client or an exec with minimal manual work. Reviewers in agency settings describe it as the tool that eliminated most of their reporting prep time because the templates are close enough to production-ready. 4. [**Looker**](https://www.g2.com/products/looker/reviews): More flexible than the others but more setup-dependent. Once the data models are configured, it supports high-performance dashboards that can answer questions executives didn't know to ask. The trade-off reviewers consistently name is that getting there requires real investment upfront. 5. [**Google BigQuery**](https://www.g2.com/products/google-bigquery/reviews): Acts as a fast backend for querying large datasets, often paired with a visualization layer. Reviewers use it when the volume of marketing data is too large for a standard dashboard tool, but it's not a standalone answer to the exec access problem without something built on top of it. Where does dashboard speed usually break down in your setup? Is it the tool itself, or the data pipeline feeding it? I've seen the "executive self-serve dashboards" pitch from basically every tool in this space and someone always still has to build and maintain them behind the scenes. Has anyone actually found one where the out-of-the-box views are good enough that nobody touches them post-setup? Answered: Krithika Sathyamoorthy on July 10, 2026 [Your answer](/discussions/what-s-the-best-marketing-analytics-software-for-executives-who-need-fast-loading-dashboards-without-waiting-on-a-data-team/comments/new?remote=true) 0 Question on: Intuit Mailchimp All-in-One Marketing Platform [How can I grow my ecommerce sales through SMS marketing?](/discussions/how-can-i-grow-my-ecommerce-sales-through-sms-marketing) SMS marketing works best for ecommerce when it runs alongside your email program rather than replacing it. Texts see a 98% open rate and most are read within minutes, making it the right channel for urgency while email handles the full story and relationship building. Start With These Three Campaigns: Abandoned cart is the best place to begin. Trigger a reminder text within one to two hours of abandonment with a direct cart link, and follow up 12 to 24 hours later with a small incentive like free shipping. Flash sale alerts sent to opted-in subscribers with a clear offer, expiry time, and promo code drive fast traffic and build loyalty over time. Post-purchase follow-ups complete the sequence by sending an order confirmation immediately and a review request or product suggestion three to seven days after delivery. A Few Things to Keep in Mind: Keep your texts focused with one clear offer, one link, and a reason why it matters right now. Personalization goes a long way toward keeping subscribers engaged. On the compliance side, customers must actively opt in, promotional texts are restricted to 8am to 9pm in the recipient's local time zone, and every message needs an opt-out option. What are you currently using for ecommerce SMS and what gap are you trying to close? Drop your questions in the comments and we're happy to help. Additional Resources: https://bit.ly/4uCPrVN You can grow your ecommerce sales with SMS by using it alongside email for timely, high-impact messages like abandoned cart reminders, flash sales, and post‑purchase follow‑ups. Keep messages short with one clear offer and link, personalize them, and ensure customers have opted in while following proper timing and opt‑out rules. Answered: Pushpak Laddha on June 26, 2026 [Your answer](/discussions/how-can-i-grow-my-ecommerce-sales-through-sms-marketing/comments/new?remote=true) 0 Question on: HubSpot Marketing Hub [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy? HubSpot Marketing Hub integrates with a wide range of tools and platforms to create a cohesive digital marketing strategy by streamlining workflows, enhancing data visibility, and improving overall efficiency. Here are some key ways in which HubSpot Marketing Hub integrates with other tools: CRM Integration: HubSpot Marketing Hub seamlessly integrates with HubSpot CRM, allowing marketing teams to align closely with sales teams. Email Marketing Integration: Integration with email marketing platforms such as Mailchimp, Constant Contact, or even Gmail and Outlook allows marketers to sync contact lists, automate email campaigns, and track email performance directly within HubSpot. Social Media Integration: HubSpot Marketing Hub connects with major social media platforms like Facebook, LinkedIn, Twitter, and Instagram. Marketers can schedule posts, monitor engagement, track campaign performance, and even manage social ads—all from within HubSpot. Content Management Systems (CMS): Integration with CMS platforms like WordPress, Drupal, or HubSpot CMS allows marketers to create, publish, and manage content seamlessly. This integration ensures that content marketing efforts are aligned with overall marketing goals and easily trackable through HubSpot's analytics. Advertising Platforms: HubSpot integrates with advertising platforms such as Google Ads and LinkedIn Ads. Marketers can create and manage ad campaigns, track ad performance, and analyze ROI directly within HubSpot. This facilitates unified reporting and optimization of advertising spend. Analytics and Reporting: Integration with analytics tools like Google Analytics or custom BI tools allows marketers to consolidate data from various channels. HubSpot's reporting capabilities then provide insights into campaign performance, customer behavior, and ROI, enabling data-driven decision-making. E-commerce Platforms: For businesses with e-commerce operations, HubSpot integrates with platforms like Shopify or WooCommerce. This enables marketers to track customer interactions across the sales funnel, from lead generation to conversion, and personalize marketing efforts based on customer behavior. Workflow Automation: HubSpot integrates with Zapier, allowing marketers to connect with over 2,000 other apps and automate workflows. This enables streamlined processes for lead nurturing, customer segmentation, and data synchronization across platforms. HubSpot Marketing Hub's extensive integration capabilities enable marketers to build a cohesive digital marketing strategy by centralizing data, automating workflows, and optimizing marketing efforts across multiple channels. Answered: Dr. Nirmala Meganathan on June 21, 2024 HubSpot Marketing Hub seamlessly integrates with a wide range of tools to create a cohesive digital marketing strategy. From CRMs like Salesforce to CMS platforms like WordPress, and even ad platforms like Google Ads and Facebook, HubSpot connects your entire marketing stack. These integrations allow for centralized data tracking, consistent messaging across channels, and automated workflows that reduce manual effort. Whether it's syncing leads from forms, tracking user behavior, or automating email campaigns based on CRM data, HubSpot acts as a hub to ensure all tools work in harmony toward your marketing goals. Answered: Techtalks Today on June 18, 2025 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/marketing-analytics/resources?discussions_page=4) - [1](/categories/marketing-analytics/resources) - [2](/categories/marketing-analytics/resources?discussions_page=2) - [3](/categories/marketing-analytics/resources?discussions_page=3) - [4](/categories/marketing-analytics/resources?discussions_page=4) - 5 - [6](/categories/marketing-analytics/resources?discussions_page=6) - [7](/categories/marketing-analytics/resources?discussions_page=7) - [8](/categories/marketing-analytics/resources?discussions_page=8) - [9](/categories/marketing-analytics/resources?discussions_page=9) - … - [116](/categories/marketing-analytics/resources?discussions_page=116) - [117](/categories/marketing-analytics/resources?discussions_page=117) - [Next ›Next ›](/categories/marketing-analytics/resources?discussions_page=6) ## Marketing Analytics Software Reports Mid-Market Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Analytics Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Analytics Spring 2026 G2 Report: Momentum Grid® Report