### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Marketing Analytics Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Marketing Analytics Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Marketing Analytics Software Articles [![50 Customer Retention Statistics to Check Out in 2026](https://4099946.fs1.hubspotusercontent-na1.net/hubfs/4099946/G2CM_FI066_Learn_Article_Images-%5BCustomer_Communication%5D_V1b-1.png "50 Customer Retention Statistics to Check Out in 2026")](https://www.g2.com/articles/customer-retention-statistics) [ ### 50 Customer Retention Statistics to Check Out in 2026 ](https://www.g2.com/articles/customer-retention-statistics) Keeping a customer costs less than finding a new one, but most businesses are still spending as if it's the other way around. [ ![Harshita Tewari](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harshita Tewari") HT ](https://learn.g2.com/author/harshita-tewari) by Harshita Tewari [![What Is Marketing Attribution? How to Measure It](https://learn.g2.com/hubfs/G2CM_FI913_Learn_Article_Images-%5BPermission_Based_Email_Marketing%5D_V1b-1.png "What Is Marketing Attribution? How to Measure It")](https://www.g2.com/articles/marketing-attribution) [ ### What Is Marketing Attribution? How to Measure It ](https://www.g2.com/articles/marketing-attribution) Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![What Is a Case Study? How to Write, Examples, and Template](https://learn.g2.com/hubfs/G2CM_BI013_Backlog_Images_%5BCase_Study%5D_V1a-1.png "What Is a Case Study? How to Write, Examples, and Template")](https://www.g2.com/articles/case-study) [ ### What Is a Case Study? How to Write, Examples, and Template ](https://www.g2.com/articles/case-study) In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers. [ ![Kristen McCabe](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen McCabe") KM ](https://learn.g2.com/author/kristen-mccabe) by Kristen McCabe [![2021 Trends in Customer Engagement and Experience](https://learn.g2.com/hubfs/customer%20service%20trends.jpg "2021 Trends in Customer Engagement and Experience")](https://www.g2.com/articles/customer-engagement-and-experience-trends-2021) [ ### 2021 Trends in Customer Engagement and Experience ](https://www.g2.com/articles/customer-engagement-and-experience-trends-2021) This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham [![How to Make Cents of Your Marketing Budget](https://learn.g2.com/hubfs/Marketing%20Budget.png "How to Make Cents of Your Marketing Budget")](https://www.g2.com/articles/marketing-budget) [ ### How to Make Cents of Your Marketing Budget ](https://www.g2.com/articles/marketing-budget) Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope Show More ## Marketing Analytics Software Glossary Terms [![Case Study](https://learn.g2.com/hubfs/G2CM_GI482_Glossary_Article_Images-%5BCase_Study%5D_V1a.png "Case Study")](https://www.g2.com/glossary/case-study-definition) [Case Study](https://www.g2.com/glossary/case-study-definition) A case study is an in-depth evaluation of a group, person, or event. Discover types, basic elements, best practices, and the industries using case studies. by Mara Calvello [![Integrated Marketing](https://learn.g2.com/hubfs/G2CM_GI636_Glossary_Article_Images_%5Bintegrated_marketing%5D_V1b.png "Integrated Marketing")](https://www.g2.com/glossary/integrated-marketing-definition) [Integrated Marketing](https://www.g2.com/glossary/integrated-marketing-definition) Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns. by Kelly Fiorini [![Marketing Analytics](https://learn.g2.com/hubfs/G2CM_GI587_Glossary_Article_Images_%5BMarketing_Analytics%5D_V1b.png "Marketing Analytics")](https://www.g2.com/glossary/marketing-analytics-definition) [Marketing Analytics](https://www.g2.com/glossary/marketing-analytics-definition) Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more. by Sagar Joshi [![Conversion Goals](https://learn.g2.com/hubfs/G2CM_GI158_Conversion_Goal_V1b.png "Conversion Goals")](https://www.g2.com/glossary/conversion-goals-definition) [Conversion Goals](https://www.g2.com/glossary/conversion-goals-definition) Conversion goals are website goals that require visitors to complete an action, like making a purchase. Learn the types, benefits, and best practices. by Mara Calvello ## Marketing Analytics Software Discussions 0 Question on: HubSpot Marketing Hub [What strategies have you followed to increase lead quality?](/discussions/what-strategies-have-you-followed-to-increase-lead-quality) Can you share some strategies and tactics that have worked especially well for generating more qualified leads in B2C? We use lead scoring to score leads based on their origin and activity ie. "touchpoints". Some key metrics we use: - Original campaign source: did we get their information from a tradeshow? did they come in organically by search? Did they click on a social media ad? etc. - Last Marketing Touchpoint: this includes email opens, email clicks, form submissions - Last Marketing Email Opened / Clicked - Number of Marketing Emails Opened These all help qualify if someone is really engaged and interested. The criteria may vary, but each metric has a specific threshold before the contact moves to the next stage of the buyer's journey or is funneled out. Answered: Rebecca Smith on November 21, 2019 First and foremost, make sure you have buyer personas and your customer journey defined. Once you have those established it becomes easier to track the quality of your leads. Here are a couple of blogs to help you get started on personas (https://www.smartbugmedia.com/blog/how-to-build-a-buyer-persona-the-quick-and-dirty-guide and https://www.smartbugmedia.com/blog/buyer-personas-101-what-they-are-and-why-they-matter-to-marketers). It becomes easier to attract high quality leads once you've figured out what your audience's pain points and needs are. You can also better target audiences via paid ads by narrowing down your target audiences based on your buyer personas. Answered: Emma Urbanek on December 10, 2019 Being able to use imported client purchase histories to qualify a company and possibly a new person at said company as a legit organization. Answered: Jeff Sengpiehl on November 15, 2019 [See more answers (2)](javascript:void(0);) [Your answer](/discussions/what-strategies-have-you-followed-to-increase-lead-quality/comments/new?remote=true) 0 Question on: Act-On [Is it difficult to switch from Act-on to another MAP if need be?](/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) My company is considering purchasing Act-on. However we were left with the impression that the company makes it very difficult to switch to another MAP if need be. Has anyone successfully switched from Act-on to another MAP? If so how difficult was the process? I am glad that you are considering Act-On for Marketing Automation! Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't make you run your website on our system or blog on our platform or use a specific CRM, we give you the flexibility to use the applications you want or are already using across the organization. This ultimately reduces the complexity if you were to switch from Act-On to another MA vendor. Therefore, it would be less complicated to replace Act-On than any other MA vendor on the market. The difficulty question should really be posed to the vendor you plan to switch to. You will want to ask them how complex their implementation is and what do they provide as far as pro-serv or support to new customers on-boarding? I can speak for Act-On - we provide support for on-boarding and help with implementation, so if someone switches to Act-On we can assist with list and asset uploads and make it seamless to go from another system to ours. Please note that Act-On is designed to scale with your company's future growth and we will continue to innovate and provide the capabilities you need for effective online marketing. So, hopefully you find success with our platform and allow us to grow with your company. Answered: Paige Musto, MBA on October 15, 2015 Hi, we used Act On for several years, but this past spring, we were convinced to try out a platform that was specific to the CRM we are using. Long story short, we missed Act On and returned within a few months. To answer your question, however, it was easy to transition our data out of Act On and easy to transition all of that data back to Act On when we returned. The hard part was handling the data within the other MAP we tried using for those few months! Answered: Natalie Jackson on November 3, 2015 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be/comments/new?remote=true) 0 Question on: HubSpot Marketing Hub [Does HubSport support ecommerce website?](/discussions/does-hubsport-support-ecommerce-website) Is the content management only support non-secured pages only? How about eCommerce with online payment, secured environment, online shopping? Can HB manage these pages as well? Can it integrate with the funnel with multi-step fulfillment process? I hope this answers your question, but feel free to ask any follow-up needed. Beginning October 1, SSL will be included on all HubSpot websites. If you fully host your website on HubSpot, you'll have SSL included. For eCommerce, there are easy integrations available (we like the one with BigCommerce) so that all of your store activity is monitored by HubSpot analytics and reporting, and there are many different lead nurturing options that can be set up, including those for abandoned carts. Although the store itself is not hosted on HubSpot, the integration options available make the experience seamless for your visitors, and easily managed by the website owner or webmaster. Answered: Holly Yalove on May 14, 2019 I traded over $450k on the platform and all access to place withdrawals of my funds was denied, i kept on contacting the customers support but didn't get a reasonable response from them, all my funds including my profit was stuck on the platform. I was so sad being frustrated over things, until I was advised to contact expert apex refund a well known refund company , I got in touch with them and followed all procedures they instructed and they successfully initiated the withdrawal confirming the payment into my bank account, i recommend their services to anyone you can contact them at Expertapexrefund .com Answered: Ben Jamin on September 7, 2022 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/does-hubsport-support-ecommerce-website/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/marketing-analytics/resources?discussions_page=2) - [1](/categories/marketing-analytics/resources) - [2](/categories/marketing-analytics/resources?discussions_page=2) - 3 - [4](/categories/marketing-analytics/resources?discussions_page=4) - [5](/categories/marketing-analytics/resources?discussions_page=5) - [6](/categories/marketing-analytics/resources?discussions_page=6) - [7](/categories/marketing-analytics/resources?discussions_page=7) - … - [116](/categories/marketing-analytics/resources?discussions_page=116) - [117](/categories/marketing-analytics/resources?discussions_page=117) - [Next ›Next ›](/categories/marketing-analytics/resources?discussions_page=4) ## Marketing Analytics Software Reports Mid-Market Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Analytics Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Analytics Spring 2026 G2 Report: Momentum Grid® Report