Top Free Marketing Analytics Software - Page 13

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 639

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Sellforte (+5.56%) - Among all products in this category, Sellforte recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 69,500+ Authentic Reviews
  • 639+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, CleverTap, AgencyAnalytics, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics&focus%5B%5D=trackdesk)

So What Labs

So What Labs offers a SaaS-based marketing analytics platform tailored to seamlessly connect your marketing data, facilitating easy analysis. It provides actionable insights and recommends strategic marketing interventions. The platform empowers businesses by effortlessly integrating and centralizing their marketing data with a single click. This comprehensive solution combines the capabilities of data engineering, analytics, marketing strategies, and data science into one cohesive application.

Who Is the Company Behind So What Labs?

ViewMetrics

Here's the cleaned version with em dashes replaced: ViewMetrics is a marketing analytics and client reporting platform that enables solo consultants, freelancers, and small marketing agencies to automate the creation and delivery of performance reports for multiple clients from a single workspace. The software connects to marketing data sources, including Google Analytics, Facebook Ads, LinkedIn Analytics, YouTube, Mailchimp, and others, and consolidates that data into shareable dashboards, automated reports, and embeddable charts without charging fees per client or per data source. ViewMetrics is categorized as a marketing reporting and dashboard software tool, primarily designed for marketing professionals who manage reporting across multiple client accounts and need a cost-predictable solution that scales without enterprise-level pricing. Key features and capabilities include: - Automated report generation: Users can design report templates in Google Slides, Google Sheets, or Google Docs using the ViewMetrics add-on, which automatically populates charts, metrics, and screenshots from connected data sources on a scheduled basis, eliminating manual data entry and copy-paste workflows. - Multi-client workspace management: The platform supports separate workspaces for each client account, allowing users to organize data, dashboards, and reports by client. Team members and clients can be invited to specific workspaces as needed. - Embeddable charts: Users can create charts from connected data sources and embed them into third-party tools such as Notion, Confluence, or external websites. Embedded charts update automatically when the underlying data syncs. - Flat-rate pricing model: Unlike tools that charge per client seat or per data source connection, ViewMetrics operates on a flat monthly pricing structure, allowing agencies to add clients without incremental cost increases per account. - Social and ad platform analytics: ViewMetrics provides dedicated analytics dashboards for Twitter/X, Instagram, LinkedIn, Facebook Ads, and YouTube, giving users a unified cross-channel performance view without switching between native platform interfaces. ViewMetrics is used by marketing consultants, boutique agencies, and in-house marketing teams who produce recurring performance reports for clients or internal stakeholders. The platform offers a permanent free plan, with paid plans starting at $29 per month.

Who Is the Company Behind ViewMetrics?

Whatsdash

Whatsdash is an automated marketing reporting tool for companies or businesses. It’s generally used to create marketing reports & track analytics. It helps marketers to track data and create insightful professional reports from various sources like Google Analytics, Google Ads, Mailchimp, Shopify, Hubspot, and so on. It is an automated tool with the feature of a custom dashboard where you can have all your necessary software as integrations under 1 single unified dashboard so that you don't need to manage credentials of different sites or generate reports manually. Key Features Here are some of the standout features of Whatsdash: Share Reports Create professional, client-ready reports in seconds using automated reporting tools. Streamline your workflow and make reporting effortless. Automated Reports Create and deliver polished client reports automatically, exactly when you need them. White-Label Branding Make every report your own—add your logo, domain, and theme for a polished, branded presentation. Easy Drag & Drop Editor Build client-specific reports and dashboards in minutes using our simple drag-and-drop editor. Multiple Data Sources Bring data from multiple platforms together into one dashboard for unified reporting. Custom Data Sources Connect CSVs and Google Sheets to design marketing reporting dashboards that fit your clients’ needs. Ready-to-Use Widgets Save time with preconfigured widgets designed to display key metrics instantly. Customizable Widgets Pick your own metrics and dimensions, and display them as charts or tables for fully personalized dashboards. Customizable Metrics Use metrics from any data source and define formulas to generate insights that matter most. Brand-Friendly Themes Apply themes to match your brand colors and style for a polished client experience. Fully Customizable Dashboards Pick your data, widgets, and layout to build reporting dashboards that fit your workflow. Ready-to-Use Templates Start with professionally designed templates to build marketing analytics dashboards and reports effortlessly. Personalized Templates Turn your dashboards into reusable templates to generate reports for different clients quickly. Client Management Improve the client experience by keeping your agency organized and clients updated—without constant back-and-forth. AI-Powered Reports Get smart, automated insights with AI-powered reports that analyse your data and highlight what matters most. Client Portal Give clients secure, branded access to their data and reports anytime, all in one place. Customer Support Get fast, reliable support—our team is known for helping customers instantly. Track Performance Track all your campaigns and client data in this real-time marketing analytics tool to see what’s working and what needs attention. Gain Insights Turn your data into clear, actionable insights to make smarter decisions for your clients. Campaign Dashboard Compare current campaign performance with previous periods to track growth and results at a glance. Access Control Manage who can view and edit dashboards, reports, and data to keep your agency and client information secure. Conclusion is an automated marketing-reporting and dashboard tool built for marketers and agencies. It consolidates data from multiple sources (analytics platforms, ad networks, SEO tools, social media, e-commerce) into unified dashboards and reports.

Who Is the Company Behind Whatsdash?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026