# Best Market Research Companies - Page 5

## How Many Market Research Companies Products Does G2 Track?

**Total Products under this Category:** 346

### Category Stats (Jul 2026)

- **Average Rating:** 4.57/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fortune Business Insights (+2.96%) - Among all products in this category, Fortune Business Insights recorded the largest rating increase compared to last month

_Last updated: July 27, 2026_

## How Does G2 Rank Market Research Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 346+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Research Companies
 ![G2 Grid® for Market Research Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/market-research-services/grids.png?focus%5B%5D=140199&focus%5B%5D=161117&focus%5B%5D=7176&focus%5B%5D=25389&focus%5B%5D=7175&focus%5B%5D=68256&focus%5B%5D=129463&focus%5B%5D=38123)

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, Kai Analytics, Dynata Services, and CIENCE.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=kai-analytics&focus%5B%5D=dynata-services&focus%5B%5D=cience)

**Sponsored**

### Nectar

The Nectar Culture Suite connects recognition and rewards, internal communication, and feedback to give leaders clear insights that strengthen organizational health and employee performance. Nectar’s solutions integrate with the HR tools your teams already use, including Teams, Slack, Outlook, and your HRIS software helping you create the ideal workplace that people don’t want to leave. NECTAR RECOGNIZE Recognition isn't just a nice-to-have. Nectar Recognize provides recognition features that reduce turnover, boost morale, and give your people a reason to stay engaged every single day. Functionality includes: peer-to-peer shoutouts, rewards library, challenges, automatic milestones and anniversaries, community recognition, and nominations. With a complete mobile app and flexible login options, Nectar makes it easy for deskless workers to recognize peers and claim rewards. All recognition is tied to your organization’s mission and values, building trust and confidence in your company’s unique differentiators. Automated milestone recognition also ensures no important date, like birthdays and work anniversaries, goes unnoticed. Managers and admins use built-in analytics to view participation rates, value alignment, recognition patterns, and redemption trends. Spot disengagement early and see concrete, measurable ways to help employees feel genuinely valued. With 85% user adoption, Nectar’s tools make it convenient for every employee to celebrate and recognize one another. NECTAR COMMS The right internal communication program prevents teams from feeling disconnected and uninformed. Nectar Comms combines company messages, bridges gaps between remote and in-office employees, and keeps everyone in the loop. Deliver announcements and updates exactly where people will see them. Choose SMS, email, Slack, Microsoft Teams, or even Nectar itself. By using Nectar to deliver your internal newsletter, people stay in the loop without having to check extra tools. Leaders get real-time visibility into who’s receiving and reading updates, eliminating the guesswork of whether critical messages are actually being seen. No wondering if important announcements vanish into a black hole. NECTAR ENGAGE Without employee listening software, you don’t what’s really going on inside your organization. Use Nectar Engage to gather honest feedback through convenient surveys, pulse check-ins, and eNPS. Reward Nectar points for completing surveys so you capture more representative data. Deliver surveys and reminders through SMS, email, Teams, Slack, and Nectar. As responses come in, track quantitative and qualitative sentiments and spot clear patterns before they become issues that drive employees away. Even ask questions about anonymous survey responses so you gather the full context — without forcing team members out of anonymity. THE CULTURE SUITE Recognition, communication, and feedback can't live in silos. Bring them together with Nectar’s Culture Suite and you build a healthy organization with concrete proof of connection and engagement. Connect feedback with genuine appreciation and share results and action plans. With Nectar’s integration solutions, recognition happens regularly and naturally in the flow of work. And it doesn’t have to happen at a desktop computer. Admins customize programs by team, location, or brand and make decisions based on real participation and feedback, not guessing what employees care about. The Nectar Culture Suite serves over 1,700 customers in industries like hospitality, healthcare, manufacturing, retail, education, financial services, technology, and marketing & advertising. As a winner in the 20th annual Stevie® Awards for Sales & Customer Service, Nectar was selected by a global jury of 170+ professionals for excellence in the field.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1702&secure%5Bchosen_at%5D=2026-07-28T02%3A21%3A42Z&secure%5Bdisplayable_resource_id%5D=1201&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=122148&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=122148&secure%5Bresource_id%5D=1702&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-research-services%3Fpage%3D5&secure%5Btoken%5D=af961bfdc4a617c3e453613f2caef7839a911a57e69ba9133bff5352a5620077&secure%5Burl%5D=https%3A%2F%2Fnectarhr.com%2Foffer%2Ftry%3Futm_id%3Dconvert_bof%26utm_campaign%3Dg2_paid_promotion%26utm_source%3Dg2%26utm_medium%3Dreview_site%26utm_content%3Ddisplay_ad%26utm_asset%3Dg2_profile_ad&secure%5Burl_type%5D=custom_url)

### [Straits Research](https://www.g2.com/products/straits-research/reviews)

Straits Research is a leading market research and market intelligence organization, specializing in research, analytics, and advisory services along with providing business insights & market research reports.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Straits Research?

- **Seller:** [StraitsResearch](https://www.g2.com/sellers/straitsresearch)
- **Year Founded:** 2018
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/straitsresearch (163 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Straits Research?

**["High-Quality Market Research with Clear, Actionable Insights"](https://www.g2.com/survey_responses/straits-research-review-12931137)**

**Rating:** 5.0/5.0 stars

_— Dipak P._

[Read full review](https://www.g2.com/survey_responses/straits-research-review-12931137)

**["Excellent Service"](https://www.g2.com/survey_responses/straits-research-review-6869913)**

**Rating:** 5.0/5.0 stars

_— SNEHAL K._

[Read full review](https://www.g2.com/survey_responses/straits-research-review-6869913)

### [Televerde](https://www.g2.com/products/televerde/reviews)

For over 30 years, we have provided outsourced sales, marketing and customer services to industry-leading companies across different industries, verticals and geographies. Our customers, many of whom belong to the Fortune 500, work with us because we offer consistent revenue growth, lead generation, and pipeline velocity within our scalable business model that is resilient to shifting market conditions. Our unique blend of demand generation marketing, global sales, contact center outsourcing services, and customer-centric experience consistently elevates customer base and revenue. We leverage top-tier call center practices and exceptional staff, reaching your customers at critical touchpoints. As an outsourced sales and contact center services provider, our innovative solutions have delivered over $65B in pipeline and $14B in revenue. As a purpose-built company, we believe in second-chance employment and strive to help disempowered people find their voice and reach their human potential. Eight of our 10 contact centers are staffed by incarcerated women, representing 70 percent of the company’s 600+ global workforce. The success of our model was documented in a study by the Arizona State University Seidman Research Institute. The results reveal that participants of Televerde’s program go on to attain employment, earnings, and education at higher rates and re-offend at significantly lower rates than other formerly incarcerated females in the United States.

**Average Rating:** 4.6/5.0

**Total Reviews:** 37

#### Who Is the Company Behind Televerde?

- **Seller:** [Televerde](https://www.g2.com/sellers/televerde)
- **Company Website:** https://www.televerde.com
- **Year Founded:** 1995
- **HQ Location:** Phoenix, AZ, USA
- **Twitter:** @Televerde (1,842 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/televerde (494 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 54% Large, 41% Medium

#### What Do G2 Reviewers Say About Televerde?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **dependable partnership** with Televerde, appreciating their professionalism, responsiveness, and commitment to success.
- Users commend Televerde for their **outstanding customer engagement** , showcasing professionalism and commitment to client success.
- Users value the **dedication and professionalism** of Televerde's team, appreciating their commitment and impactful partnership.
- Users value the **accountability and efficient communication** of Televerde, enhancing their sales function significantly.
- Users value the **commitment** of Televerde, experiencing professionalism and reliable support that enhances their success.

##### Cons

- Users find **communication issues** with Televerde, particularly limited engagement duration impacting ongoing collaboration.
- Users note that while Televerde is **expensive** , the quality justifies the higher price point over time.
- Users report **high turnover** at Televerde, leading to inconsistent support and short-term engagement experiences.
- Users feel there is a need for more **ongoing training** to enhance strategy and industry knowledge with Televerde.
- Users face **integration issues** that hinder outreach effectiveness due to admin and IT limitations with Televerde.

#### What Are Recent G2 Reviews of Televerde?

**["Dependable Partner for Hard‑to‑Reach Markets"](https://www.g2.com/survey_responses/televerde-review-12139981)**

**Rating:** 5.0/5.0 stars

_— Verified User in Environmental Services_

[Read full review](https://www.g2.com/survey_responses/televerde-review-12139981)

**["Boosted Our BDR Efficiency with Fast Response Times"](https://www.g2.com/survey_responses/televerde-review-12134093)**

**Rating:** 4.0/5.0 stars

_— Candice L._

[Read full review](https://www.g2.com/survey_responses/televerde-review-12134093)

### [Vision Market Research](https://www.g2.com/products/vision-market-research/reviews)

Describe the project or task the provider helped with: We were developing 2700 acres here in Georgia for a mixed use development. Even though we've been in business 18 years, this was a tough project because of opposition from some locals. We have to present pitch deck after pitch deck. VMR allowed us access to alternative information from the construction, IT, and Forestry industry that saved us the deal and tons of money!!! We didn't have to seek an outside consultant for these continual meetings. We did it ourselves with the help of Vision Market Research. What do you like best? I love the fact that the analytics and metrics along with the data dovetail into other industries that are connected to ours. It gives us insight into how and what should be done along with new advancements in the other fields. I love the face that I had access to information immediately and not waiting for an external consultant to waste our time and "prepare" a report. What do you dislike? There was nothing that I disliked about Vision Market Research. The platform is awesome. The couple times when I needed tech support it was easy and ended with a quick resolution. Recommendations to others considering the provider: If you are in a very competitive industry or space and don't want the headaches of potentially hiring the buddy or church friend of your competitor, nip in the bud and contact Vision Market Research immediately! What problems are you solving with the provider? What benefits have you realized? We solve analytics, data, and R&D issues with Vision Market Research. It allows us to have access to the information immediately but it also allows us to save money by having the information and now paying someone to regurgitate the same information.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Vision Market Research?

- **Seller:** [Mrket Research](https://www.g2.com/sellers/mrket-research)
- **Year Founded:** 2014
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** http://www.linkedin.com/company/vision-market-research (53 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Vision Market Research?

**["Leading Revenue Generation Provider Company"](https://www.g2.com/survey_responses/vision-market-research-review-5151285)**

**Rating:** 5.0/5.0 stars

_— Verified User in Market Research_

[Read full review](https://www.g2.com/survey_responses/vision-market-research-review-5151285)

### [Ziff Davis B2B](https://www.g2.com/products/ziff-davis-b2b/reviews)

Ziff Davis B2B is the global market leader in omnichannel marketing demand generation, providing our clients with precise access to the world’s most powerful technology buyers. Our wholly-owned media network is known for its thought leadership, editorial and select industry content that is trusted and consumed by the decision-makers and influencers our clients want to reach. As a result, we are able to leverage proprietary behavioral data, actionable intelligence, and comprehensive marketing solutions to put our clients in front of buyers at every step of the buying customer journey.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Ziff Davis B2B?

- **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis)
- **Year Founded:** 1995
- **HQ Location:** New York
- **Twitter:** @ziffdavis (1,426 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ziff-davis-inc/ (6,678 employees on LinkedIn®)
- **Ownership:** NASDAQ: ZD

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Ziff Davis B2B?

**["Provides really good leads for prospecting"](https://www.g2.com/survey_responses/ziff-davis-b2b-review-8941305)**

**Rating:** 5.0/5.0 stars

_— Bhavesh S._

[Read full review](https://www.g2.com/survey_responses/ziff-davis-b2b-review-8941305)

### [Ziff Davis Performance Marketing](https://www.g2.com/products/ziff-davis-performance-marketing/reviews)

DemandShore offers lead generation services for publishers and agencies.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Ziff Davis Performance Marketing?

- **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis)
- **Year Founded:** 1995
- **HQ Location:** New York
- **Twitter:** @ziffdavis (1,426 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ziff-davis-inc/ (6,678 employees on LinkedIn®)
- **Ownership:** NASDAQ: ZD

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Ziff Davis Performance Marketing?

**[" DemandShore is the key to Lead Generation"](https://www.g2.com/survey_responses/ziff-davis-performance-marketing-review-2161218)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/ziff-davis-performance-marketing-review-2161218)

### [5kmvp](https://www.g2.com/products/5kmvp/reviews)

5kmvp.com is a curated resource platform dedicated to helping solopreneurs, freelancers, and small business owners discover the best tools to streamline their workflows and boost productivity. We provide honest, in-depth reviews and comparison articles of SaaS products—covering AI, marketing, and operational tools—to help you make informed buying decisions. We focus on tools that enable lean teams to operate like large enterprises.

#### Who Is the Company Behind 5kmvp?

- **Seller:** [5kmvp](https://www.g2.com/sellers/5kmvp)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

### [Activate Conscious Thinking](https://www.g2.com/products/activate-conscious-thinking/reviews)

We are a dedicated marketing agency committed to propelling sustainability-focused businesses to the forefront. We provide a comprehensive end-to-end marketing solution, encompassing market research, go-to-market strategy, and field marketing. Our distinctive four-phase process aims to deliver intelligent strategies rooted in our own sustainability principles.

#### Who Is the Company Behind Activate Conscious Thinking?

- **Seller:** [Activate Conscious Thinking](https://www.g2.com/sellers/activate-conscious-thinking)
- **Year Founded:** 2017
- **LinkedIn® Page:** https://www.linkedin.com/company/activateconsciousthinking

### [ACT Research](https://www.g2.com/products/act-research/reviews)

ACT Research has its “finger-on-the-pulse” of the commercial vehicles industry like few others. As the trusted partner of LMC Automotive, DAT Freight & Analytics, and Escelant [Rhein Associates], and contributor to the Blue Chip Financial and Wall Street Journal Consensus Economic Forecast, we provide keen insights on benchmarks, market share analysis, short- and long-term strategic planning, and capacity planning because of our deep understanding of the vehicle demand cycle. As a contributor to The Blue Chip Economic Indicators, ACT was awarded the 2019 Lawrence R. Klein Award for the most accurate economic forecast from 2015-2018. ACT Research is recognized as the leading publisher of commercial vehicle (CV) industry data, market analysis, and forecasting services for the North American market. The ACT Research staff is committed to data quality & integrity, in-depth analysis, and timeliness. Our winning forecast is recognized as the industry standard. Founded in 1986 with the goal of improving and expanding North American commercial vehicle analysis in order to promote a better understanding of the transportation industry, ACT Research is highly regarded as the “go-to” firm for market data and analysis. By working directly with commercial vehicle manufacturers, ACT Research collects and confidentially shares timely market and performance data that provide a comprehensive look at the industry’s past and present performance, with an in-depth analysis of future expectations. Our analytical services are used by all major North American truck and trailer manufacturers and their suppliers, as well as fleets, new market entrants, infrastructure suppliers, banking, and investment companies. Our staff includes experts in the commercial vehicle and transportation industry and award-winning economists. Additionally, we’ve developed strategic alliances with experts that increase our ability to provide value-added services to our clients.

#### Who Is the Company Behind ACT Research?

- **Seller:** [ACT Research Co](https://www.g2.com/sellers/act-research-co)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

### [Acumen Research And Consulting](https://www.g2.com/products/acumen-research-and-consulting/reviews)

Acumen Research and Consulting (ARC) is a trusted partner in market research and business consulting. Backed by years of industry experience and a team of dedicated professionals, we deliver comprehensive analysis and actionable insights to help businesses successfully navigate complex market landscapes. At ARC, we are committed to providing high-quality, customized research solutions designed to meet the unique needs of each client—empowering informed decision-making and driving sustainable growth. Why Choose Acumen Research and Consulting? Expertise and Experience At ARC, our seasoned team of analysts, consultants, and industry experts brings deep domain knowledge and hands-on experience to every project. We specialize in interpreting complex market dynamics and delivering insights that drive strategic decisions. Tailored Research Solutions We recognize that every business is unique. That’s why we offer fully customized research and consulting services designed to address your specific challenges and opportunities. Whether you require comprehensive market reports or high-level strategic guidance, ARC delivers solutions that fit. Advanced Methodologies Our research is powered by the latest methodologies and state-of-the-art analytical tools. We ensure our insights are accurate, data-driven, and relevant—maintaining a high standard of quality and innovation that distinguishes us in the market. Client-Centric Focus Your success is our priority. We take a collaborative approach, working closely with you to understand your objectives and provide insights that deliver real value. Our commitment to personalized service ensures ongoing support and satisfaction throughout the engagement.

#### Who Is the Company Behind Acumen Research And Consulting?

- **Seller:** [Acumen Research And Consulting](https://www.g2.com/sellers/acumen-research-and-consulting)
- **Year Founded:** 2016
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/acumen-research-and-consulting (26 employees on LinkedIn®)

### [Adept Panels](https://www.g2.com/products/adept-panels/reviews)

Adept Panels is a premier B2B research company specializing in conducting comprehensive surveys on behalf of our sponsors. Our focus is on uncovering the latest industry trends, performance benchmarks, and market insights that empower businesses to stay ahead of the curve. We pride ourselves on delivering high-quality insights while ensuring our panelists are rewarded generously for their valuable time and insights.

#### Who Is the Company Behind Adept Panels?

- **Seller:** [Adept Panels](https://www.g2.com/sellers/adept-panels)
- **Year Founded:** 2010
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/adeptpanels/ (1 employees on LinkedIn®)

### [Aerospace Composites Market](https://www.g2.com/products/aerospace-composites-market/reviews)

Aerospace Composites Market to Witness Growth by a CAGR of 12.2% throughout 2026 – 2035

#### Who Is the Company Behind Aerospace Composites Market?

- **Seller:** [Research Nester](https://www.g2.com/sellers/research-nester)
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/research-nester-pvt.-ltd./ (170 employees on LinkedIn®)

### [Agile Education Marketing](https://www.g2.com/products/agile-education-marketing/reviews)

Agile Education Marketing is the only marketing intelligence provider focused solely on the education market.

#### Who Is the Company Behind Agile Education Marketing?

- **Seller:** [Agile Education Marketing](https://www.g2.com/sellers/agile-education-marketing)
- **Year Founded:** 2009
- **HQ Location:** Denver, US
- **LinkedIn® Page:** https://www.linkedin.com/company/agile-education-marketing/ (47 employees on LinkedIn®)

### [AI Tool Chooser](https://www.g2.com/products/ai-tool-chooser/reviews)

AI Tool Chooser is an independent platform helping marketers, founders, and content creators discover, compare, and choose the best AI tools for their needs. We publish in-depth comparisons, curated listicles, and expert reviews across categories including AI video generators, AI writing tools, AI chatbots, and AI image generators.

#### Who Is the Company Behind AI Tool Chooser?

- **Seller:** [AI Tool Chooser](https://www.g2.com/sellers/ai-tool-chooser)
- **Year Founded:** 2025
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** https://www.linkedin.com/company/ai-tool-chooser (1 employees on LinkedIn®)

### [Alchemic](https://www.g2.com/products/alchemic/reviews)

Alchemic is an agentic AI market research service. Autonomous research agents design discussion guides and screeners, recruit and field on WhatsApp, voice, phone, or video, moderate the interviews, run quality control on every response, extract themes and run quant cross-tabs, and deliver insights — end-to-end, in days instead of months, across 57+ languages. The same agents run brand trackers, concept tests, conjoint, ad and packaging tests, CATI replacement, and in-depth interviews. Insights teams stay outcome-focused; for teams who want to drive the agents themselves, the full platform is available as a control surface.

#### Who Is the Company Behind Alchemic?

- **Seller:** [Alchemic](https://www.g2.com/sellers/alchemic)
- **Year Founded:** 2024
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/the-alchemic (9 employees on LinkedIn®)

### [Alfredo](https://www.g2.com/products/alfredo/reviews)

Organize the Real Estate Market using Artificial Intelligence and Big Data.

#### Who Is the Company Behind Alfredo?

- **Seller:** [Alfredo](https://www.g2.com/sellers/alfredo)
- **Year Founded:** 2018
- **HQ Location:** Lisboa, PT
- **LinkedIn® Page:** https://www.linkedin.com/company/alfredo-ai-analytics (14 employees on LinkedIn®)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market research services perform in-depth research and reporting into a variety of markets. These companies also analyze market activity to provide businesses with custom market insight and new perspectives into their own marketing campaigns. Insights are showcased via reports, infographics, and ad-hoc deliverables. Market research providers typically incentivize a consumer panel of market research participants to help gain market-related insights. Consumer participants provide insight into a marketplace by sharing what marketing efforts they’ve observed, their opinion on marketing efforts, and their personal information, such as demographics, location, and age. Technology companies can utilize [technology research services](https://www.g2.com/categories/technology-research) for tech-related insights.

Business can utilize the expertise provided by market research companies to gain competitive knowledge, obtain relevant market research reports, and obtain a general understanding of their market.

To qualify for inclusion in the Market Research Services category, a services provider must:

- Provide custom market research
- Write and distribute market research reports

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