# Best Market Research Companies - Page 17

## How Many Market Research Companies Products Does G2 Track?

**Total Products under this Category:** 346

### Category Stats (Jul 2026)

- **Average Rating:** 4.57/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fortune Business Insights (+2.96%) - Among all products in this category, Fortune Business Insights recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Market Research Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 346+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Research Companies
 ![G2 Grid® for Market Research Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/market-research-services/grids.png?focus%5B%5D=140199&focus%5B%5D=161117&focus%5B%5D=7176&focus%5B%5D=25389&focus%5B%5D=7175&focus%5B%5D=68256&focus%5B%5D=129463&focus%5B%5D=38123)

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, Kai Analytics, Dynata Services, and CIENCE.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=kai-analytics&focus%5B%5D=dynata-services&focus%5B%5D=cience)

**Sponsored**

### LevelUp Leads

Most B2B companies know they need more outbound pipeline. The hard part is building the team, data, messaging, management, and reporting system required to do it well. LevelUp Leads helps B2B companies run outbound SDR programs without hiring and managing the function internally. We handle the full outbound motion: account research, contact data, messaging, cold calling, email, LinkedIn outreach, meeting booking, reporting, SDR management, and optimization. Our model is built for companies selling high-value products or services into complex B2B markets. That includes SaaS, technology, MSPs, manufacturing, industrial, finance, professional services, logistics, and other industries where buyers are hard to reach and sales conversations need to be qualified before they reach the sales team. Cold calling is a core part of our delivery model. Some clients need high-volume calling to create more market coverage and test messaging quickly. Others need a more account-based approach into a defined list of enterprise targets. LevelUp supports both models with trained SDRs, multi-channel outreach, and clear reporting. We use AI to make the program smarter, not to replace the SDR. AI helps us analyze conversations, identify objections, track buyer pain points, improve messaging, coach reps, and understand which industries, personas, and value propositions are producing the best results. LevelUp is different from email-only agencies, lead list vendors, and low-touch appointment-setting providers. We provide the people, process, data, tools, and management structure required to run outbound as a serious revenue function.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1702&secure%5Bchosen_at%5D=2026-07-31T23%3A31%3A37Z&secure%5Bdisplayable_resource_id%5D=1377&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1377&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=160130&secure%5Bresource_id%5D=1702&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-research-services%3Fpage%3D17&secure%5Btoken%5D=b459bbdb19dde12e3e098e4d6b2057a8b197e1b65e93af979009090ff0def75f&secure%5Burl%5D=https%3A%2F%2Flevelupleads.io%2Fg2-lp%2F%3Futm_source%3Dg2%26utm_medium%3Dlisting%26utm_campaign%3Ddemand-generation%26utm_content%3Dg2-profile&secure%5Burl_type%5D=custom_url)

### [Oyo Limited Share Price](https://www.g2.com/products/oyo-limited-share-price/reviews)

Oravel Stays Ltd, the parent company of OYO, is a leading global hospitality and travel-tech platform preparing for a major public market debut. Now operating under the corporate brand PRISM, the company has strengthened its financials, expanded premium offerings, and unified its global portfolio as it advances toward an OYO IPO. The report covers corporate restructuring, strategic initiatives, unlisted share movements, and industry positioning ahead of listing. With rising interest in OYO Unlisted Shares, bonus share actions, and renewed filings, this research provides investors with key insights into valuation trends, market performance, and future growth prospects for one of India’s most anticipated public offerings.

#### Who Is the Company Behind Oyo Limited Share Price?

- **Seller:** [Planify](https://www.g2.com/sellers/planify-c7afebcb-03fe-4070-ba0f-4891bac40a1a)
- **Year Founded:** 2017
- **HQ Location:** Gurugram, , IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cb386923cded14c3adf0c05d7b77963edf7851d112f2c608f859e9315d78dd99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplanifycapital%2F&secure%5Burl_type%5D=linkedin_company_website)  
80 employees on LinkedIn®

### [Paneland](https://www.g2.com/products/paneland/reviews)

Paneland is a comprehensive online research solutions provider dedicated to delivering efficient and cost-effective market research services. Emphasizing a "Service First" philosophy, Paneland offers a seamless, one-stop process that encompasses questionnaire translation, proofreading, programming, sample recruitment, data collection, and data visualization. This integrated approach ensures that market research is faster, more efficient, and more economical for clients. Key Features and Functionality: - One-Stop Service: Paneland manages the entire research process, from questionnaire translation and programming to sample recruitment and data visualization, providing clients with a streamlined experience. - Global Coverage: With online panels spanning over 30 countries, Paneland connects clients with diverse target audiences across various industries, including consumer electronics, FMCG, tourism, automobile, finance, healthcare, education, and more. - Professional Team: Comprising experts from multiple fields, Paneland's team possesses extensive project experience and cutting-edge technological capabilities, ensuring high-quality service delivery. - DIY Platform: Paneland Autotrade is a DIY platform that allows users to create, launch, and manage surveys quickly, facilitating immediate sampling and reducing project timelines by eliminating manual processes. Primary Value and Solutions Provided: Paneland addresses the challenges of conducting efficient and reliable market research by offering a comprehensive suite of services that streamline the research process. By integrating various stages of research into a single workflow, Paneland reduces the complexity and time required for data collection and analysis. Its global reach ensures access to a wide range of respondents, enhancing the representativeness and reliability of research findings. The DIY platform empowers clients to manage their surveys independently, providing flexibility and control over their research projects. Overall, Paneland's solutions enable businesses to make informed decisions based on accurate and timely market insights.

#### Who Is the Company Behind Paneland?

- **Seller:** [Paneland](https://www.g2.com/sellers/paneland)
- **Year Founded:** 2011
- **HQ Location:** Shanghai, CN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0489a5899d6a4fbe1c98de56ddc8ecc9196a5d5eb65fdcbd3561bbefddd9f51&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaneland-market-research%2526consulting-co-ltd-%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

### [people counting systems](https://www.g2.com/products/people-counting-systems/reviews)

PeopleCountings.com is the definitive global directory and authority hub for the people counting and traffic analytics industry. It compares the world's leading solution providers, offering expert rankings and performance benchmarks to help enterprise buyers identify and connect with the best-performing technology in the market.

#### Who Is the Company Behind people counting systems?

- **Seller:** [people counting systems](https://www.g2.com/sellers/people-counting-systems)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [PeopleFish](https://www.g2.com/products/peoplefish/reviews)

PeopleFish empowers you to survey your target market. Your questions, real-world consumers, data-driven insights.

#### Who Is the Company Behind PeopleFish?

- **Seller:** [PeopleFish](https://www.g2.com/sellers/peoplefish)
- **Year Founded:** 2016
- **HQ Location:** Jacksonville, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=625843afd503e73f9332ffcd870f6255562dc58f7bde43717d08681e51d0ad3c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpeoplefish%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Picktheplatform.](https://www.g2.com/products/picktheplatform/reviews)

Pick the Platform is a free directory of 46 creator monetization platforms — Substack, Patreon, YouTube, Kajabi, Ko-fi, Beehiiv, and more. Take a 2-minute quiz to get platforms ranked against your specific priorities on fees, payouts, content and audience ownership.

#### Who Is the Company Behind Picktheplatform.?

- **Seller:** [Picktheplatform](https://www.g2.com/sellers/picktheplatform)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Pokercasinoslot](https://www.g2.com/products/pokercasinoslot/reviews)

Poker Casino Slot is the Best Online Poker Site Reviews By Real Players | Online Poker Sites for Real Money | Online Slot Sites.

#### Who Is the Company Behind Pokercasinoslot?

- **Seller:** [Pokercasinoslot](https://www.g2.com/sellers/pokercasinoslot)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Polaris Market Research](https://www.g2.com/products/polaris-market-research/reviews)

Polaris Market Research is a worldwide market research and consulting organization. We give unmatched nature of offering to our customers present all around the globe across industry verticals. Polaris Market Research has expertise in giving deep-dive market insight along with market intelligence to our customers spread crosswise over various undertakings.

#### Who Is the Company Behind Polaris Market Research?

- **Seller:** [Polaris Market Research](https://www.g2.com/sellers/polaris-market-research)
- **Year Founded:** 2017
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6d826d1775d782c9e176d70a89226194a42db64f99643ad6f6a4cf76d46c541&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpolaris-market-research-consulting&secure%5Burl_type%5D=linkedin_company_website)  
85 employees on LinkedIn®

### [Populix](https://www.g2.com/products/populix/reviews)

From customizable sample size, discussion guidelines, respondent criteria, and level of analysis, we offer customized products that give a pinpoint answer to your research questions.

#### Who Is the Company Behind Populix?

- **Seller:** [Populix](https://www.g2.com/sellers/populix)
- **Year Founded:** 2018
- **HQ Location:** Tanjung Duren Selatan, ID
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca1c9067be5d695c9d4be356d1b5a814dc85e8738d10dc37d7153e6ebfcf9620&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpopulix&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

### [Precision Business Insights](https://www.g2.com/products/precision-business-insights/reviews)

We are a LEADING MARKET RESEARCH company helping businesses to make them more PROFITABLE & SUCCESSFUL.

#### Who Is the Company Behind Precision Business Insights?

- **Seller:** [Precision Business Insights](https://www.g2.com/sellers/precision-business-insights)
- **Year Founded:** 2017
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=907bddf413a1df0c6b2118a43574ad46c690a9b0ee3a85a62d05a4171b61e9c3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprecision-business-insights&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

### [Presence Consultancy](https://www.g2.com/products/presence-consultancy/reviews)

nnovation and creativity are at the heart of everything we do! Our co-founders, with a combined experience of over 10 years in the dynamic world of digital marketing, Paula and Mariana bring unparalleled expertise and a passion for delivering exceptional results. We provide customized solutions that surpass expectations, thanks to our strategic vision and hands-on approach. Staying ahead in the digital landscape ensures our clients thrive.

#### Who Is the Company Behind Presence Consultancy?

- **Seller:** [Presence Consultancy](https://www.g2.com/sellers/presence-consultancy)
- **Year Founded:** 2022
- **HQ Location:** Mexico City, MX
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=425ba2916a4ad4665b3e0e32bc9f5dcdf1de4e97c42acba0b7f5e41582ce98bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprensece-consultancy-inc&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Process](https://www.g2.com/products/process/reviews)

Process is an award-winning, independent branding and design consultancy based in Zurich, Shanghai and Taipei.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Process?

- **Seller:** [Process Brand Evolutions](https://www.g2.com/sellers/process-brand-evolutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0cbd76f06de118c6a3f4883fbd234e138d3e84f6d35292bb056db0217e8df23f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprocess-brand-evolution-%25E2%2580%2593-taipei%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Process?

**["Melhor automação de processos de todos os tempos"](https://www.g2.com/survey_responses/process-review-4211744)**

**Rating:** 5.0/5.0 stars

_— Raphael S._

[Read full review](https://www.g2.com/survey_responses/process-review-4211744)

#### What Are G2 Users Discussing About Process?

- [What is Process used for?](https://www.g2.com/discussions/what-is-process-used-for)

### [Proof Analytics](https://www.g2.com/products/proof-analytics/reviews)

Proof + Salesforce bring the only MRM native on Salesforce Lightning at a fraction of traditional MRM cost. Proof Marketing Mix Modeling updates at the speed of your business at a fraction of traditional MMM cost. Silicon Review Best Companies, Top 50 Startups to Watch for 2023

#### Who Is the Company Behind Proof Analytics?

- **Seller:** [Proof Analytics](https://www.g2.com/sellers/proof-analytics)
- **Year Founded:** 2019
- **HQ Location:** Scottsdale , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ca118b04a0f17e4b2710b5ef60bb64a9dd71ccc0038b64599cec82b2bbcf007&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fproofanalytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Prophacite](https://www.g2.com/products/prophacite/reviews)

Your competitors are using the same intent data you are. Prophacite finds the companies that need your product before any of them start searching, before the intent signals your competitors subscribe to even exist. Three products serve distinct stages of the B2B lifecycle: Pre-Intent Intelligence identifies future buyers before traditional intent data platforms detect behavioral signals. Pre-Diligence quantifies risk exposure before capital is committed to acquisitions, partnerships, or vendor relationships. R.I.S.K. (Retention Intelligence Stability Key) detects churn and relationship deterioration in existing accounts before renewal conversations begin. Every engagement runs through the D.A.S. (Due-diligence, Assessment, Strategy) system, a structured analytical framework where each scoring model is built dynamically per engagement, calibrated to the client's product, market, and target account profile. No templates. No recycled reports. Prophacite operates upstream of intent data providers like ZoomInfo, Bombora, 6sense, and Demandbase. Where intent platforms monitor behavioral signals after a company has already begun researching solutions, Prophacite identifies the structural pressures, operational contradictions, and timing convergences that create buying necessity before search behavior starts. Every finding is sourced, cross-verified, and confidence-scored. Deliverables include target account intelligence briefs, buying committee maps, competitive displacement analysis, and account-based research for sales execution. Engagements are one-time, per-brief purchases with no subscriptions, retainers, or required sales calls. Prophacite serves B2B sales teams, revenue leaders, investors, and corporate development groups that need decision-grade intelligence on target companies without the latency, false positive rates, and shared-signal limitations of traditional buyer intent data infrastructure.

#### Who Is the Company Behind Prophacite?

- **Seller:** [Prophacite](https://www.g2.com/sellers/prophacite)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **Twitter:** @prophacite  
6 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a635d731ea0368f56f746d9dea379018e6b2f94673ddf774c0fef98ab018a90b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprophacite&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Prophecy Marketing Insights](https://www.g2.com/products/prophecy-marketing-insights/reviews)

Prophecy is a specialized market research, analytics, marketing and business strategy, and solutions company that offer strategic and tactical support to clients for making well-informed business decisions and to identify and achieve high value opportunities in the target business area. Also, we help our client to address business challenges and provide best possible solutions to overcome them and transform their business. Prophecy’s expertize area covers products, services, latest trends, developments, market growth factors, and challenges along with market forecast in various business areas such as Healthcare, Pharmaceutical, Biotechnology, Information Technology (IT), Automotive, Industrial, Chemical, Agriculture, Food and Beverage, Energy, and Oil and Gas. We also offer various other services such as, data mining, information management, and revenue enhancement suggestions.

#### Who Is the Company Behind Prophecy Marketing Insights?

- **Seller:** [Prophecy Market Insights](https://www.g2.com/sellers/prophecy-market-insights)
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99c0765e4d72059b7ea15b7f74326c62c752ec04ec5973d78c7dc3dcd67f1e0f&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprophecy-market-insights&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

### [Provenica](https://www.g2.com/products/provenica/reviews)

Provenica – is a new paradigm of relations between a company (delivery center) and a client. The name of the company comes from the Latin term ‘-Provenio-’, which means prosperity, harvest, growth, development and success. All these elements are embedded in every component of common work of our team with the clients. YOUNG OUTSOURCING CONSULTANCY FIRM WITH OFFICES IN AUSTRIA AND ESTONIA AND DELIVERY CENTER IN BELARUS Provide the opportunity to outsource tasks in: Macroeconomic analysis and policy papers, business analysis, feasibility studies and financial and economic due diligence, industry analysis and market research, legal and regulatory reviews and analysis, support of m&a process, project management support, valuation and equity research, benchmark studies, forecasts, financial modeling, presentations, reports, information memorandums, notes drafting. Total experience of our top managers (4 persons) in advisory for european businesses is 46 years. Top management is supported by 15+ analysts which allows for efficient and fast execution of tasks while retaining high quality standards. Understanding of the client's approach to working with consultants, practical way of doing things, high level of responsibility and other valuable knowledge result from long-term experience of our team members in working with the clients, listed below.

#### Who Is the Company Behind Provenica?

- **Seller:** [Provenica](https://www.g2.com/sellers/provenica)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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[Browse Market Research Services Themes](/categories/market-research-services/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market research services perform in-depth research and reporting into a variety of markets. These companies also analyze market activity to provide businesses with custom market insight and new perspectives into their own marketing campaigns. Insights are showcased via reports, infographics, and ad-hoc deliverables. Market research providers typically incentivize a consumer panel of market research participants to help gain market-related insights. Consumer participants provide insight into a marketplace by sharing what marketing efforts they’ve observed, their opinion on marketing efforts, and their personal information, such as demographics, location, and age. Technology companies can utilize [technology research services](https://www.g2.com/categories/technology-research) for tech-related insights.

Business can utilize the expertise provided by market research companies to gain competitive knowledge, obtain relevant market research reports, and obtain a general understanding of their market.

To qualify for inclusion in the Market Research Services category, a services provider must:

- Provide custom market research
- Write and distribute market research reports

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