Best Loyalty Management Software - Page 42

How Many Loyalty Management Software Products Does G2 Track?

Total Products under this Category: 749

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: InComm InCentives (+12.5%) - Among all products in this category, InComm InCentives recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Loyalty Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 16,500+ Authentic Reviews
  • 749+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Loyalty Management Software

G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, Benepik, AdvantageClub.ai, Joy Loyalty, and Mastercard Offers.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=benepik&focus%5B%5D=advantageclub-ai&focus%5B%5D=joy-loyalty&focus%5B%5D=mastercard-offers)

Runa

With Runa, companies can pay the people they serve in any form of digital value (gift cards, prepaid cards, crypto, subscriptions and more), anywhere, instantly. Legacy payment mechanisms struggle to adapt to low-volume, high-velocity transactions both locally and globally, such as sending payouts to gig workers, creators, or sending rewards to customers or employees wherever they are. Runa’s infrastructure and network facilitates payouts to these recipients, helping businesses expand their reach, retain their users while modernizing the way in which they manage and transfer money: instantly, internationally, and free of charge for the senders and the recipient.

Average Rating: 4.7/5.0

Total Reviews: 116

How Do G2 Users Rate Runa?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind Runa?

  • Seller: Runa
  • Year Founded: 2016
  • HQ Location: London, United Kingdom
  • Twitter: @runapay
    1,117 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 46% Medium, 46% Small

What Are Recent G2 Reviews of Runa?

What Are G2 Users Discussing About Runa?

Sailplay

Email marketing automation platform with features such as SMS campaigns, mobile optimization for emails, and easy integrations.

Average Rating: 4.6/5.0

Total Reviews: 13

How Do G2 Users Rate Sailplay?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind Sailplay?

  • Seller: SailPlay
  • Year Founded: 2012
  • HQ Location: New York, New York
  • Twitter: @SailPlay
    1,066 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 59% Medium, 53% Small

What Are Recent G2 Reviews of Sailplay?

What Are G2 Users Discussing About Sailplay?

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How it works

SAP Customer Loyalty Management

SAP Customer Loyalty Management is an application that delivers personal, experiential, and relevant loyalty programs to customers.

Who Is the Company Behind SAP Customer Loyalty Management?

  • Seller: SAP
  • Year Founded: 1972
  • HQ Location: Walldorf
  • Twitter: @SAP
    297,052 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

ScanBLOK

Gratis spaarkaart voor je zaak. Zonder app. Je klant scant één QR aan je toonbank en spaart in de browser: geen app, geen stempelkaartjes, geen kassakoppeling. En er hoort gratis personeel bij dat je klanten terughaalt. Start gratis in 5 minuten ✓

Who Is the Company Behind ScanBLOK?

Scrimmage Rewards

Scrimmage is a state-of-the-art low-code platform designed to facilitate the integration of advanced loyalty program elements into various digital products. The platform targets a wide range of users, from product managers and developers to game designers, providing them with the tools necessary to create engaging, interactive, and gamified loyalty experiences without extensive coding knowledge. Key Technical Features: Drag-and-Drop Interface: Scrimmage features an intuitive drag-and-drop interface that simplifies the design and implementation of gamification elements. Users can easily create and modify mechanics, such as quests, levels, and rewards, enhancing the user experience without delving deep into programming. Customizable Templates: The platform offers a diverse range of pre-designed templates that cater to different gamification needs. These templates can be tailored to fit various application scenarios, whether for educational platforms, productivity apps, or customer engagement strategies. Real-Time Analytics: One of the standout features is the integration of advanced analytics tools. This allows for real-time monitoring of user engagement, progress, and behavior. Such data is crucial for continuous optimization, ensuring that the elements remain effective and engaging over time. Social and Community Integration: Scrimmage provides robust tools to incorporate social elements like leaderboards or collaborative quests. This feature is essential for enhancing the social influence and relatedness aspects of gamification, fostering a community around the product. Reward and Recognition Systems: The platform enables the creation of comprehensive reward systems, including badges, points, and virtual goods. These elements tap into users' intrinsic motivations for accomplishment and ownership, enhancing long-term engagement. Scalability and Security: Scrimmage is built to scale seamlessly as the user base grows, ensuring that the gamified system remains responsive and reliable. Moreover, it places a strong emphasis on security, protecting user data and privacy with robust encryption and compliance measures. Workflow Customization: Users can design and implement complex user flows using the platform's workflow tools. This includes creating sequences of actions and triggers that lead to varied outcomes, thereby enhancing the dynamic nature of the gamified experience. Use Cases: iGaming Companies: In the iGaming sector, Scrimmage can revolutionize user engagement by introducing game-like elements such as missions, rewards, and leaderboards to online gaming platforms, thereby increasing player retention and enhancing the overall gaming experience. Educational Platforms: Scrimmage can gamify learning experiences, creating interactive and motivational educational environments. Productivity Tools: For productivity apps, Scrimmage's gamification elements can enhance user engagement and encourage continued use through reward. Communities: For community platforms, Scrimmage can be instrumental in boosting engagement and participation. By implementing gamification strategies like achievement badges, community challenges, and interactive leaderboards, community owners can foster a more dynamic and interactive environment, encouraging sustained member involvement and interaction. NFT Giveaways and Token Distribution: Scrimmage can be effectively utilized for managing NFT giveaways and token distribution campaigns. By incorporating gamification techniques like quests for token earning and levels for NFT access, it can significantly enhance user engagement and participation in blockchain-based promotions and events.

Who Is the Company Behind Scrimmage Rewards?

  • Seller: Scrimmage
  • Year Founded: 2021
  • Twitter: @ScrimBets
    789 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Scrollmark

Scrollmark is a social media community-building platform that helps brands turn non-followers and passive followers into active, revenue-driving fans, without you having to babysit every comment or DM. It automates personalized interactions like instant replies to comments, mentions, and tags plus fun polls, quizzes, and surveys in DMs that routinely see over 90% open rates and about 25% click-throughs. Every one of those chats quietly feeds your built-in social CRM, capturing zero-party and first-party data—from size and color preferences to purchase intent and lifestyle interests - so you can ditch intrusive surveys and third-party cookies. With one-click integrations into Shopify, WooCommerce, HubSpot, Klaviyo, Gorgias, Zapier, and more, Scrollmark slots right into your tech stack and centralizes all your community data in one place. On top of that, it layers on social fan-club programs that automatically reward top engagers, AI-powered replies that feel human, and referral loops that turn advocates into new customers—all designed to slash CACs and boost LTV. Scrollmark’s analytics dashboard tracks everything from engagement rates and conversion metrics to algorithm-resistant reach, giving you clear social ROI without the guesswork. Brands have used it to launch UGC campaigns that collect thousands of emails, speed up support response times by automating FAQs, and build thriving communities that buy more, stay longer, and evangelize their products.

Who Is the Company Behind Scrollmark?

Sella

Sella replaces the cardboard punch card with a digital stamp card that lives in your customers' phone wallet (Google Wallet and Apple Wallet). Customers join by scanning a QR with their camera — no app to download — and the business stamps from any phone by scanning the customer's card. When the card is complete, the customer sees "Reward ready" and gets a notification. Built for barbershops, nail salons, cafés, bakeries, restaurants, car washes, pet shops and gyms, especially in Latin America. Key features: - Stamp cards in Google Wallet and Apple Wallet, no app required - Stamping from the business's own phone, no terminals or readers - Up to 2 mid-way rewards (e.g., 20% off at stamp 4 of 8) - Automatic birthday messages and promotions sent to the wallet - Anti-fraud: each stamp is given only by the business, with date, time and location logs - Multiple locations and cashier accounts - Dashboard with customers, visits and rewards charts - Business referral program - Gift cards (Sella Plus add-on) Setup takes about 10 minutes. Free plan available; Premium from US$19/month with a 30-day free trial, no credit card required.

Who Is the Company Behind Sella?

ShakePe

ShakePe is India’s leading platform for automating and managing all types of business spend. Expensing, rewarding, incentivizing and managing all aspects of spend will be a worry of the past. Our proprietary technology and product enables seamless digitisation of enterprise spend such as rewards, incentives and payouts. Companies across sectors such as FMCG, Pharma, Industrials, Auto, and BFSI have deployed ShakePe’s robust, world class platform to digitally transform their reward systems, channel incentives, partner payouts, and other business spends. Our suite of products enable companies to optimize their partner programs’ growth, engagement and loyalty while delivering revenue growth and customer satisfaction.

Who Is the Company Behind ShakePe?

  • Seller: ShakeDeal
  • Year Founded: 2016
  • HQ Location: Bangalore , IN
  • Twitter: @ShakePeOfficial
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Sharaftona Loyalty

Sharaftona Loyalty lets small and growing businesses launch a digital loyalty card that customers keep in Apple Wallet or Google Wallet, with no app to download. Customers join by scanning a QR code at the counter, and staff add stamps or points and redeem rewards by scanning the card from any phone. Run stamp cards, points, cashback or gift rewards, with customer tiers, birthday rewards and push notifications that appear on the customer's lock screen. The dashboard shows customers, visits, redemptions and repeat-visit trends for every branch. Built for cafes, restaurants, salons, car washes, gyms and retail shops, with full English and Arabic support. Most merchants design their card with the AI card designer and go live in about 20 minutes.

Who Is the Company Behind Sharaftona Loyalty?

Shoppio

Engage with your customers through SaaS based cloud services such as Rewards/Loyalty program management and Live chat. Connect with your customers in a more personal way though your own branded mobile app or exposed API suite and collect authentic reviews from your customers. Measure success and analysis trends through advanced analytics modules and machine learning features in Retail Management Dashboard.

Who Is the Company Behind Shoppio?

Shopuddy

Enable small businesses to issue digital reward cards and vouchers to customers' Apple Wallet and Google Wallet. Brands can rapidly deploy all types of loyalty programs to boost their returning customers, increase customers loyalty level and grow your wallet share of wallet.

Who Is the Company Behind Shopuddy?

Simpler

Increase your conversion rate by up to 46% with Simpler Checkout. Let your customers complete their purchases in seconds. Simpler is a one-step, mobile-optimized checkout that reduces cart abandonment and increases conversion. With just one simple and swift integration you can have Simpler on your website and also offer your shoppers their favourite payment method (Cards, Apple Pay, Google Pay, Klarna & more). How does it work? With Simpler checkout, shoppers can provide essential details, select their preferred shipping methods, and finalize their purchase - all within a single, streamlined window. For first-time shoppers, Simpler Checkout is at least 50% faster than the native checkout, resulting in higher conversion rates. Returning customers can complete their purchases in as little as 6 seconds, strengthening loyalty with a delightful shopping experience.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Simpler?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Simpler?

  • Seller: Simpler
  • Year Founded: 2021
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Simpler?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Simpler, highlighting its fast, smooth checkout process and excellent support.
  • Users value the convenience of Simpler's easy checkout, making online shopping quick and efficient.
  • Users value the excellent customer support provided by Simpler, enhancing their overall experience with the product.
  • Users love the simple checkout process of Simpler, finding it essential for a smooth e-commerce experience.
  • Users value the quick service of Simpler, noting the fast processes and excellent customer support.
Cons
  • Users find integration difficulty as Simpler lacks connectivity with various essential plugins, limiting its overall functionality.
  • Users feel the product needs to integrate with more plugins to enhance flexibility and functionality, highlighting integration issues.
  • Users feel the product's lack of integrations limits functionality and hinders compatibility with essential plugins.
  • Users find the address field needs improvements for better user experience and functionality in Simpler.
  • Users feel the address field needs UX improvement, as its current design creates challenges during usage.

What Are Recent G2 Reviews of Simpler?

Simsol

Simsol è il programma fedeltà cloud per negozi fisici e catene retail, pensato per abbigliamento, calzature e profumerie. Registra in cassa gli acquisti di ogni cliente, con fidelity card fisica o solo con il numero di telefono, e usa quei dati per farlo tornare. Ogni notte divide la clientela in 11 segmenti con l'analisi RFM (recenza, frequenza, spesa) e fa partire campagne automatiche via email, SMS e WhatsApp: benvenuto ai nuovi clienti, recupero di chi non torna da tempo, premi a chi spende di più, auguri di compleanno con coupon. Il negoziante vede in un cruscotto quanti clienti tornano, quanto spendono e quanto ha reso ogni promozione. Gestisce raccolta punti, gift card, card sconto e abbonamenti. Funziona da pc, tablet e smartphone e si integra con gestionali di cassa come Danea Easyfatt, Best Store e Magic Store. Abbonamento mensile senza vincolo di durata.

Who Is the Company Behind Simsol?

  • Seller: Simsol
  • Year Founded: 2007
  • HQ Location: Rome, IT
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024