Top Free Loyalty Management Software - Page 8

How Many Loyalty Management Software Products Does G2 Track?

Total Products under this Category: 807

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: InComm InCentives (+12.5%) - Among all products in this category, InComm InCentives recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Loyalty Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 29,700+ Authentic Reviews
  • 807+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Loyalty Management Software

G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, Benepik, AdvantageClub.ai, Comarch Loyalty Management, and Mastercard Offers.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=benepik&focus%5B%5D=advantageclub-ai&focus%5B%5D=comarch-loyalty-management&focus%5B%5D=mastercard-offers)

Loyesys Loyalty Platform

A Comprehensive, Multilingual Loyalty, Reward & Incentive Program Fully Managed with complete redemption fulfillment

Who Is the Company Behind Loyesys Loyalty Platform?

  • Seller: TCIG
  • Year Founded: 1991
  • HQ Location: Manama, BH
  • LinkedIn® Page: www.linkedin.com
    93 employees on LinkedIn®

LoyLap

Customer management and loyalty for SMB's

Who Is the Company Behind LoyLap?

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Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Loyzia

Loyzia is an all-in-one Digital Loyalty and Customer Engagement Platform designed specifically for local businesses, restaurants, and retail shops. It bridges the gap between traditional commerce and modern digital marketing by turning smartphones into powerful loyalty tools. Here is a comprehensive breakdown of what Loyzia offers: 1. Next-Gen Digital Loyalty (Wallet-First) Unlike old-fashioned paper cards or clunky apps that customers never download, Loyzia leverages the native technology already in every phone. Apple & Google Wallet Integration: Customers save their loyalty cards directly into their digital wallets. Frictionless Enrollment: Users join in seconds by scanning a QR code at the counter—no forms to fill out, no app to install. Geofencing Notifications: When a customer walks near the shop, their loyalty card automatically appears on their lock screen, reminding them to visit. 2. Automated Google Reviews Booster Loyzia solves the "silent happy customer" problem. Smart Prompts: The platform automatically invites customers to leave a review right after they’ve had a positive experience (e.g., after stamping their card). Review Mini-Games: On higher plans, Loyzia uses gamification to make the review process fun for the customer, significantly increasing the volume of 5-star ratings on Google Maps. SEO Impact: By increasing the quantity and frequency of fresh reviews, Loyzia helps businesses rank higher in local search results. 3. Privacy-by-Design CRM Loyzia acts as a simplified, "clean" Customer Relationship Management (CRM) tool. Customer Insights: Merchants can track who their best customers are, how often they visit, and when they last came in. Segmentation: Group customers based on behavior (e.g., "VIPs," "At Risk of Churning," "New Joiners"). Data Sovereignty: Built with privacy at its core, ensuring both the merchant and the customer remain in control of their data. 4. Smart Marketing & Push Notifications Merchants can communicate directly with their customers' pockets without paying for ads or getting lost in email spam. Push Campaigns: Send personalized offers, event invites, or "We miss you" messages directly through the Wallet pass. High Visibility: Push notifications on a Wallet pass have significantly higher open rates than traditional email marketing. 5. Deep Brand Customization Loyzia is a white-label friendly solution that puts the merchant's brand first. Total Brand Control: Every card is 100% customizable with the merchant’s colors, logos, font styles, and hero images. Canva Integration: For Pro users, the platform integrates with Canva, allowing merchants to design professional-grade visuals for their digital passes and in-store posters. 6. Merchant Management App To keep things simple for the staff, Loyzia provides a dedicated Cashier & Staff App. Scan & Stamp: Staff can quickly scan a customer's phone to add points or redeem rewards. Multi-Store Management: Business owners with multiple locations can track performance across all sites from a single, consolidated dashboard. In short: Loyzia is a modern alternative to the "old way" of doing business. It helps local merchants retain their customers, boost their online reputation, and automate their marketing—all through a digital card that stays in the customer's pocket 24/7.

Who Is the Company Behind Loyzia?

  • Seller: Loyzia
  • Year Founded: 2025
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

meed

Meed is a digital loyalty platform for independent businesses. Customers join via QR code, NFC tap, or link — no app download required. Loyalty passes live in Apple Wallet and Google Wallet. Free until the first 50 members. Behind that simple experience, meed gives cafés, gyms, salons, clinics and retailers a complete loyalty engine designed for the real world. Businesses can launch a programme in minutes, choose between stamp‑style or spend‑based rewards, and manage multiple locations from a single dashboard. Staff don’t need new hardware or complex training — enrolment and redemption work with the devices they already use. For customers, meed replaces the usual pile of punch cards and fragmented apps with a single, always‑on wallet of memberships. A regular can scan once and be recognised across all locations in a group, see progress toward rewards, and receive targeted offers rather than generic spam. As customers collect visits and rewards, meed quietly becomes the system of record for engagement and repeat spend. Merchants can see who their true regulars are, how behaviour varies by time, location and offer, and which campaigns actually change visit frequency. An AI layer helps surface opportunities — such as at‑risk regulars, lapsed customers worth re‑engaging, or the best next offer for a given segment — so small teams can run data‑driven loyalty programmes without hiring a marketing analyst. meed is built for independent and multi‑location businesses that want an enterprise‑grade loyalty platform without enterprise‑grade complexity or cost.

Who Is the Company Behind meed?

  • Seller: Meed
  • Year Founded: 2022
  • HQ Location: Hong Kong, HK
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Modisoft POS

Modisoft simplifies retail and restaurant management, integrating essential functions like banking, inventory, sales, and employee management into a single user-friendly platform. Benefit from real-time sales tracking, comprehensive inventory control, and detailed reporting, all accessible across multiple locations. Our commitment includes 24/7 customer support, transparent pricing with no hidden costs, and a complimentary trial. Streamline your business operations efficiently with Modisoft.

Who Is the Company Behind Modisoft POS?

  • Seller: Modisoft
  • Year Founded: 2005
  • HQ Location: Sugar Land, US
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Modisoft POS?

MyLoyalty

(my)loyalty is loyalty software built for retailers that want a simple way to bring customers back more often. It helps stores replace paper stamp cards with digital loyalty cards, QR-based customer check-ins, stamps, points, rewards, customer records, analytics, and email marketing. The platform is designed around the real counter workflow. Staff can scan a customer’s loyalty card from a tablet, phone, or browser, add stamps or points, view reward progress, and keep the interaction quick while the customer is still at the till. Customers can keep their loyalty card on their phone, so they do not need to carry paper cards that get lost before the next visit. (my)loyalty is useful for coffee shops, retail stores, hardware stores, dispensaries, salons, restaurants, traders, and growing multi-location businesses that want a practical customer loyalty programme without a complicated setup. Stores can start without a POS integration, choose a stamps or points model, issue QR loyalty cards, track repeat visits, manage customers, review loyalty activity, and use customer lists for email campaigns. For small independent stores, (my)loyalty makes it easier to launch a digital loyalty programme quickly. For growing retail teams, it supports multi-location loyalty, analytics, staff access, custom branding, and rollout planning. Enterprise options are available for private-label loyalty and larger retail groups. Key features include digital stamp cards, points-based rewards, QR loyalty cards, customer profiles, visit history, staff scanning, loyalty analytics, rewards setup, email campaigns, multi-store support, and no-POS-required counter operation.

Who Is the Company Behind MyLoyalty?

MyPlace

MyPlace is the guest engagement platform for multi-unit restaurant groups, hotels, bars, and entertainment venues. It captures every guest automatically through guest WiFi, POS, reservations, and QR touchpoints. Emails are verified in real time, so your list is clean from day one. Every guest is then asked for a Google or TripAdvisor review at the right moment, automatically, with no staff involvement. Guest profiles sync in real time to Mailchimp, Klaviyo, HubSpot, and Facebook Custom Audiences, so your own campaigns get smarter. MyPlace works with UniFi, Meraki, Cisco, Ruckus, and Aruba networks, manages every location from one dashboard, and starts at $49/month per location.

Average Rating: 4.9/5.0

Total Reviews: 14

How Do G2 Users Rate MyPlace?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind MyPlace?

  • Seller: MyPlace
  • Year Founded: 2017
  • HQ Location: 36 Baggot Street Upper, Dublin, D04 R6Y6
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 86% Medium, 86% Small

What Are Recent G2 Reviews of MyPlace?

Navan (Formerly TripActions)

Navan is the global AI-powered business travel and expense platform that makes travel easy for frequent travelers. From finding flights and hotels, to automating expense reconciliation, with 24/7 support along the way, Navan delivers an intuitive experience travelers love and finance teams rely on. See how Navan customers benefit and learn more at navan.com.

Average Rating: 4.6/5.0

Total Reviews: 9,534

How Do G2 Users Rate Navan (Formerly TripActions)?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Navan (Formerly TripActions)?

  • Seller: Navan
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Palo Alto, California
  • LinkedIn® Page: www.linkedin.com
    3,682 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 30% Large

What Do G2 Reviewers Say About Navan (Formerly TripActions)?

AI-generated summary from verified user reviews

Pros
  • Users find Navan to be incredibly user-friendly, making travel bookings and expense management effortless and quick.
  • Users praise the easy booking process of Navan, highlighting its simplicity and efficiency in travel management.
  • Users appreciate the seamless expense categorization and helpful features that simplify travel planning with Navan.
  • Users appreciate the user-friendly platform of Navan, making travel and expense management simple and efficient.
  • Users find Navan intuitive, significantly simplifying travel planning and task management with its user-friendly features.
Cons
  • Users experience booking confusion due to unclear pricing and options when selecting hotels and other services.
  • Users find limited options for personal bookings, lacking features available for business bookings that enhance convenience.
  • Users face booking issues with confusing price options and limited calendar integration for personal bookings.
  • Users often face hotel booking issues with confusing pricing, duplicate charges, and inadequate customer support.
  • Users face approval issues as tracking and notifications lag, causing anxiety over submission statuses and deadlines.

What Are Recent G2 Reviews of Navan (Formerly TripActions)?

What Are G2 Users Discussing About Navan (Formerly TripActions)?

Novus Loyalty

Novus is a SaaS-based, API-first loyalty and engagement platform that empowers brands to create tailored programs with points, tiers, referrals, and rewards. Offering flexible white-label customization, omni-channel engagement, campaign management, and advanced analytics, Novus helps boost customer retention and lifetime value across retail, BFSI, and e-commerce. Explore More: https://www.novus-loyalty.com

Who Is the Company Behind Novus Loyalty?

  • Seller: Clavax
  • Year Founded: 2011
  • HQ Location: San Jose, US
  • LinkedIn® Page: www.linkedin.com
    168 employees on LinkedIn®

ohloyal

Oappso Loyalty is a loyality management that turns traditional card stamps in a digital app

Who Is the Company Behind ohloyal?

omniLoyalty

Customer Loyalty done right! Bring your customers back. Manage loyalty programs and rewards customers for data access and engagement with no monthly fees. Turn your customers into loyal followers with omniLoyalty omniLoyalty is Omnibasis's enterprise software as a service that enables businesses and professionals, large and small, to manage a full featured customer loyalty program. Using omniLoyalty, we enable businesses with the technology and tools to deploy a cloud-based loyalty and rewards program with a rich feature set that includes loyalty cards, award rules, rewards and badges, and transaction management without the costs and challenges associated with building and maintaining their own infrastructure. Unleash the power and capabilities of all-in-one loyalty management platform with Omnibasis. omniLoyalty loyalty management platform is a software solution that helps businesses design, launch, and manage loyalty programs for their customers with key features and capabilities of a loyalty management platform. Customer data management omniLoyalty loyalty management platform enables businesses to collect and manage customer data, such as contact information, purchase history, and other relevant data. Loyalty program design omniLoyalty loyalty management platform provides tools for designing and customizing loyalty programs that fit the needs of a business and its customers. This includes setting up reward structures, point systems, tiers, and other program features. Customer engagement omniLoyalty loyalty management platform helps businesses engage with their customers through targeted communications, personalized offers, and other incentives to encourage loyalty and repeat purchases. Analytics and reporting omniLoyalty loyalty management platform provides real-time analytics and reporting capabilities to help businesses track program performance, monitor customer behavior, and measure ROI. Integration omniLoyalty loyalty management platform integrates with other software solutions from Omnibasis such as omniCustomers CRM, omniPay payments processing, and omniMarketer marketing automation tools to streamline processes and provide a seamless customer experience. Mobile app integration omniLoyalty loyalty management platform provides mobile app integration, which allows customers to easily access their rewards, view their points balance, and redeem rewards directly from their mobile devices or Google Wallet and Apple Wallet with omniPass. Social media integration omniLoyalty loyalty management platform provides social media integration, which allows businesses to engage with customers on social media platforms and provide incentives for sharing and promoting their brand. Gamification omniLoyalty loyalty management platform provides gamification features such as badges, challenges, and leaderboards to increase engagement and encourage participation in the loyalty program. Omnichannel support omniLoyalty loyalty management platform provides omnichannel support, allowing customers to earn and redeem rewards across multiple channels such as online, in-store, and mobile. omniLoyalty loyalty management platform helps businesses create and manage effective loyalty programs that increase customer engagement, loyalty, and revenue. Start with omniLoyalty FREE today.

Who Is the Company Behind omniLoyalty?

OneLoyalty

Turn one-time shoppers into lifelong customers with the ultimate Shopify loyalty app. It's true: acquiring a new customer is up to 6 times more expensive than retaining an existing one. Therefore, retention is a must, not a plus, for brands looking to scale sustainably. However, most loyalty programs are confined to a single channel, limiting their impact. OneLoyalty solves this by enabling omnichannel loyalty campaigns across your Shopify Online Store, mobile apps, and POS — all in one unified system. With OneLoyalty, you can: • Set up x10 time faster: Our AI agent suggests a loyalty program tailored for your selling niche • Offer flexible rewards: Keep customers coming back for more with discounts, free shipping, birthday gifts, VIP perks, and more • Reach customers everywhere: From web to mobile to in-store, loyalty stays consistent • Drive referrals: Let your loyalty customers be your brand ambassadors. Encourage word-of-mouth with built-in, reward-based sharing • Boost engagement: Gamify your loyalty program with fun-filled acitiities lie daily check-ins, spin-to-win wheels, and gamified rewards Retention shouldn’t be an afterthought — it should be your advantage.

Who Is the Company Behind OneLoyalty?

PassKit

PassKit is a global mobile wallet pass platform, founded in 2012, that lets teams design, issue, update, and analyze Apple Wallet and Google Wallet passes. With PassKit you launch digital loyalty and membership cards, coupons, tickets, gift cards, and more, then keep them current with real‑time updates, automations, and analytics. KEY FEATURES AND FUNCTIONALITY Teams use PassKit to design, issue, update, and analyze wallet passes at scale. The platform includes: • A visual pass designer and templates • Distribution via SmartPass links / QR codes / email / CSV / API • Real‑time pass updates (fields, imagery, barcodes/QR) • Single‑use and multi‑use pass types, • Location/time relevance for lock‑screen engagement. • PassReader (iOS/Android) for scanning and validation at the door or point of sale. • Integration with Zapier, Make, Stripe, and many more. • APIs and developer SDKs, with gRPC as the recommended interface for high performance integrations and real time updates. WHY TEAMS CHOOSE PASSKIT • No‑app deployment: Launch in days, not months. • Built to integrate: API, webhooks, and no‑code connectors. • Proven at scale: Flexible usage‑based pricing (with a 45 day free trial), built-in volume discounts, and a 99.5% uptime SLA. • Measurable impact: Wallet‑native presence boosts repeat visits and redemption while giving you first‑party engagement data

Who Is the Company Behind PassKit?

  • Seller: PassKit
  • Year Founded: 2012
  • HQ Location: Wilmington, US
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024