Best Location Intelligence Software - Page 21

How Many Location Intelligence Software Products Does G2 Track?

Total Products under this Category: 313

Category Stats (Oct 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Smappen (+7.62%) - Among all products in this category, Smappen recorded the largest rating increase compared to last month

Last updated: October 26, 2026

How Does G2 Rank Location Intelligence Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 39,100+ Authentic Reviews
  • 313+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Location Intelligence Software

G2 Grid® for Location Intelligence Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Sales Cloud, Google Maps Platform, Tableau, SAP HANA Cloud, Alteryx, Esri ArcGIS, Google Earth Engine, and IPinfo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/location-intelligence/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=google-maps-platform&focus%5B%5D=tableau&focus%5B%5D=sap-hana-cloud-2025-10-01&focus%5B%5D=alteryx&focus%5B%5D=esri-arcgis&focus%5B%5D=google-earth-engine&focus%5B%5D=ip-info-ipinfo)

TruTrade

TruTrade® is a cutting-edge SaaS platform developed by Alexander Babbage, designed to provide businesses with deep insights into physical location performance. By analyzing anonymized mobile device data, TruTrade® offers comprehensive information on visitor demographics, behaviors, and transaction patterns. This empowers organizations across various sectors—including shopping centers, cultural attractions, and financial institutions—to make informed decisions in marketing, development, and investment strategies. With TruTrade®, businesses can enhance guest engagement, optimize marketing efforts, and drive revenue growth through data-driven insights. Key Features and Functionality: - Customer Profiling and Segmentation: Identify and understand your most valuable customers, including their demographics, income levels, online engagement, and spending habits. - Competitive Location Analysis Toolkit: Visualize your competitive landscape to assess how your location compares to others, enabling the development of data-backed strategies to maintain a competitive edge. - Trade Area Analysis: Utilize millions of data points to perform accurate trade area analyses, incorporating up-to-date demographics, human movement data, digital interests, and consumer spending patterns. - Point-of-Interest (POI Performance Reports: Access historical data to evaluate POI performance over time, creating reports, charts, and graphs for comprehensive analysis. - Curated Dashboards and Consulting Services: Benefit from user-friendly dashboards that provide actionable insights, complemented by white-glove consulting services to translate data into real-world business objectives. Primary Value and Solutions Provided: TruTrade® addresses the critical need for businesses to understand and engage their physical visitors effectively. By delivering detailed insights into visitor demographics and behaviors, the platform enables organizations to: - Optimize Marketing Strategies: Tailor marketing efforts based on precise customer profiles and competitive analyses to attract and retain visitors. - Enhance Customer Engagement: Develop strategies that resonate with target audiences, fostering deeper engagement and loyalty. - Inform Investment Decisions: Utilize data-driven insights to make informed decisions regarding development and expansion, ensuring resources are allocated effectively. In essence, TruTrade® transforms complex data into actionable insights, empowering businesses to make strategic decisions that drive growth and success.

Who Is the Company Behind TruTrade?

unerry Inc.

unerry Inc. offers a range of services primarily around marketing solutions and big data analytics. The company specializes in collecting and analyzing "people flow data," which involves tracking the movement of customers using GPS and beacons. This data is used to provide powerful insights into consumer behavior, helping businesses including retail stores, brands, and local tourism agencies make informed decisions. unerry provides several specific tools and services: - unerry Shopper Dashboards: A shopper analytics tool that helps retailers understand customer behavior and competitor insights available in the United States, Canada, and Japan. - unerry Shopping Congestion Map: This tool analyzes congestion patterns by day of the week and operating times for retail client stores, aiding in optimizing store operations, marketing strategies, and tourism insights for improving congestion points. - Beacon Bank AD: Optimizes ad campaigns by identifying potential targets, timing, and locations based on the flow of people and customer persona data segments.

Who Is the Company Behind unerry Inc.?

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How it works

UNICA360

Location intelligence application, aimed at identifying locations and characterizing their surroundings, by sociodemographics, income, commercial intensity, tourism, household demand... Aimed at business and mobile users, expansion departments, B2B salespeople. Also available as an analytical geomarketing tool, including data from own points of sale, competitors, sociodemographics, demand potential, income, commercial intensity... the functionality focuses on the analysis of locations and the creation of exclusive zones, typical of franchises.

Who Is the Company Behind UNICA360?

  • Seller: UNICA360
  • Year Founded: 2018
  • HQ Location: Barcelona, ES
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

UpInsight

Who Is the Company Behind UpInsight?

  • Seller: Placematic
  • Year Founded: 2016
  • HQ Location: Rolling Meadows, US
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Veraset

Veraset is a provider of high-quality, privacy-protecting mobility and location data, offering precision location intelligence to businesses, researchers, and innovators worldwide. By delivering reliable, device-level location data through APIs or flat files, Veraset empowers clients to analyze trends, build location-based products, make informed decisions, and segment audiences effectively. Key Features and Functionality: - Movement Data: Provides raw, preprocessed, pseudonymous mobility data sourced from apps, SDKs, and aggregators, enabling analysis of device-level movements. - Visits Data: Offers point-of-interest data from over 4 million high-interest locations across the U.S., facilitating insights into foot traffic patterns. - Home/Work Insights: An add-on to the Movement product, this feature identifies devices' residential and workplace locations, aiding in audience segmentation. - Trips Analysis: Clusters mobility data to identify journeys made by individual devices, providing insights into travel behaviors. - Matchlink: Enables cross-platform audience identification and data enrichment while preserving user privacy, utilizing hashed emails from millions of devices. Primary Value and Solutions: Veraset's data solutions address the need for accurate and dependable mobility insights across various industries, including advertising, consulting, finance, real estate, retail, and urban planning. By providing comprehensive datasets, Veraset helps clients: - Analyze and Forecast Trends: Understand population movements to predict market dynamics and consumer behavior. - Build Location-Based Products: Integrate precise location data into applications and services to enhance user experiences. - Make Informed Decisions: Utilize reliable data to guide strategic planning and operational improvements. - Segment and Activate Audiences: Develop targeted marketing campaigns based on detailed mobility patterns. By delivering data that clients can depend on, Veraset enables organizations to ground critical decisions in hard data, enhancing products and unlocking new value.

Who Is the Company Behind Veraset?

  • Seller: Veraset
  • Year Founded: 2017
  • HQ Location: USA, US
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Vianova

In today's data-driven world, cities have an abundance of raw mobility data but often lack the relevant insights needed for informed decision-making. As a leading company in mobility data analytics, Vianova solves this issue by transforming raw data from connected vehicles and IoT devices into actionable insights for safer, greener, and more efficient mobility. Since 2019, Vianova has offered a range of innovative solutions for multimodal road safety, shared mobility management, logistics optimization, and more, partnering with 100+ cities, fleet operators, and enterprises.

Who Is the Company Behind Vianova?

  • Seller: Vianova
  • Year Founded: 2019
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    33 employees on LinkedIn®

VisioMapEditor®

Industry pioneer since its creation in 2007, Visioglobe is the French software provider behind the VisioMapEditor® solution. VisioMapEditor® is a powerful tool that helps businesses manage indoor mapping projects from A to Z: create, update and maintain all the maps from one single platform. With VisioMapEditor®, you can easily design your maps in a user-friendly environment where flexibility is key: unlimited number of POIs, multi-floor maps, multi-platform compatibility, multi-language services and multi-profile features for the most scalable solution on the market. To broaden the services provided, Visioglobe’s editor enables seamless integration with third-party technologies thanks to its high compatibility capabilities: advertising, asset tracking, pop-up notifications and alerts, real-time data display and updates. Everything to take the user's experience to the ultimate level. Visioglobe’s software solution for indoor mapping serves the ambitions, needs and standards of industries such as smart buildings and offices, shopping malls, hospitals, universities and campuses, airports and events. The list is not exhaustive since the solution is flexible enough to suit a wider variety of businesses and use cases. Beyond venues navigation and wayfinding, the software solution is deployed for other key use cases, too: accessibility, emergency and security use cases, to name a few. In the end, VisioMapEditor® empowers businesses to make venues easy to use with smart design.

Who Is the Company Behind VisioMapEditor®?

  • Seller: Visioglobe
  • Year Founded: 2007
  • HQ Location: Montbonnot Saint Martin, FR
  • LinkedIn® Page: www.linkedin.com
    18 employees on LinkedIn®

Xyzt

xyzt.ai is a high-performance, no-code location intelligence platform designed for scale. The enterprise-grade SaaS platform enables organizations to instantly visualize and analyze billions of spatio-temporal IoT and tracking records in seconds, without requiring custom data engineering or data science teams. Purpose-built for large-scale geospatial, movement, and time-series data, xyzt.ai natively supports all major data formats, including raw GPS traces, map-matched trip paths, and aggregated traffic volumes. With rapid cloud deployment completed in less than a day, users can seamlessly integrate and cross-analyze heterogeneous datasets from connected vehicles, assets, infrastructure, and environmental sensors.xyzt.ai is trusted globally across key industries to turn big data into real-time situational awareness: - Maritime & Ports: Analyze historical and live AIS data to optimize vessel traffic, improve maritime safety, and track port efficiency. - Smart Cities & Urban Mobility: Visualize floating vehicle data (FVD), floating cellular data, and traffic flows to eliminate congestion and support infrastructure planning. - Logistics & Asset Tracking: Monitor supply chain performance, evaluate asset utilization, and improve operational safety. - Sustainability: Drive green initiatives through emissions tracking, resource optimization, and environmental impact evaluation. What differentiates xyzt.ai is its unique blend of massive scale, total data privacy by design, and extreme usability. Domain experts can interactively explore billions of records, detect AI-driven anomalies, and unlock hidden trends instantly through a seamless, self-service visual analytics experience.

Who Is the Company Behind Xyzt?

  • Seller: xyzt.ai
  • Year Founded: 2020
  • HQ Location: Leuven, BE
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Yatmo

Who Is the Company Behind Yatmo?

  • Seller: Yatmo
  • Year Founded: 2014
  • HQ Location: Brussels, BE
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

ZoeAtlas

ZoeAtlas is an AI-powered business directory and discovery platform helping people discover Haitian-owned businesses, restaurants, professionals, and local services. We help businesses increase their online visibility, connect with new customers, and showcase their products and services through enhanced business listings. Discover trusted Haitian businesses, find local services, and explore businesses across Miami and communities throughout the Haitian diaspora.

Who Is the Company Behind ZoeAtlas?

ZoneChalandise

ZoneChalandise est un logiciel français de géomarketing en ligne. Il trace une zone de chalandise par temps de trajet, distance, codes postaux ou tracé libre, puis calcule les chiffres de ce périmètre exact : population, revenus, logement, emploi, prix de l'immobilier (DVF) et commerces concurrents issus de Google Maps. Gratuit, puis 49 € HT par mois sans engagement.

Who Is the Company Behind ZoneChalandise?

Bijou Barry
BB
Researched and written by Bijou Barry
Updated October 3, 2024