# Best Local SEO Tools - Page 3 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Local SEO software enables businesses to promote their products or services to local prospective customers. This type of software helps businesses get listed in the Local 3-Pack, a group of listings at the top of a Google results page in a separate list and accompanied by a map. Local SEO software may perform functions such as sending accurate listings to search engines, tracking local search rankings, monitoring online reviews, and optimizing a company’s Google My Business profile. Local SEO products are often used by smaller organizations with a brick-and-mortar location needing to increase brand awareness and foot traffic. In addition to local SEO software, businesses may want to take advantage of tools such as [content marketing software](https://www.g2.com/categories/content-marketing) and [social media marketing software](https://www.g2.com/categories/social-media-marketing) to increase customer engagement through other channels. Organizations hoping to boost their local SEO would also find it beneficial to leverage general [SEO software](https://www.g2.com/categories/seo) or [SEO service providers](https://www.g2.com/categories/seo-services), which can help identify areas of improvement within a website. To qualify for inclusion in the Local SEO category, a product must: - Provide one or more of the following tools: local citation management, local rank tracking, or Google My Business optimization - Report on metrics such as local search ranking, online reputation, and citation score - Focus on the improvement of a business’ ranking in local search engine result pages (SERPs) ## How Many Local SEO Software Products Does G2 Track? **Total Products under this Category:** 156 ### Category Stats (May 2026) - **Average Rating**: 4.54/5 (↑0.01 vs Apr 2026) - **New Reviews This Quarter**: 166 - **Buyer Segments**: Small-Business 60% │ Mid-Market 28% │ Enterprise 13% - **Top Trending Product**: SEOprofiler (+0.036) *Last updated: May 18, 2026* ## How Does G2 Rank Local SEO Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 23,800+ Authentic Reviews - 156+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Local SEO Software Is Best for Your Use Case? - **Leader:** [Semrush](https://www.g2.com/products/semrush/reviews) - **Highest Performer:** [Right Choice](https://www.g2.com/products/right-choice/reviews) - **Easiest to Use:** [Local Falcon](https://www.g2.com/products/local-falcon/reviews) - **Top Trending:** [ProManage](https://www.g2.com/products/promanage/reviews) - **Best Free Software:** [Semrush](https://www.g2.com/products/semrush/reviews) --- **Sponsored** ### Alchemer Listings Management Alchemer Listings Management (formerly Chatmeter) is an enterprise listings management platform that helps multi-location brands maintain accurate, consistent business information across search engines, maps, directories, and emerging AI-powered discovery platforms. Built for organizations managing dozens to thousands of locations, it centralizes location data control while giving corporate teams the governance tools to enforce brand standards at scale. What is Alchemer Listings Management used for? Alchemer Listings Management is used to distribute and sync accurate location data — including hours, addresses, phone numbers, services, and attributes — across Google, Apple Maps, Bing, Yelp, and hundreds of other directories and discovery platforms. Key use cases include multi-location listing accuracy programs, duplicate listing detection and suppression, local SEO optimization, new location launches, and ongoing data governance for franchise and enterprise brands. Who is Alchemer Listings Management for? Alchemer Listings Management is built for corporate marketing, local SEO, and operations teams at multi-location enterprises — including retail chains, restaurant groups, healthcare networks, financial services firms, hospitality brands, and franchise systems. It serves organizations where manual listing updates are operationally unsustainable and where listing inaccuracies are directly impacting local search visibility and customer trust. Key capabilities: - Centralized location data management across major search engines, maps, directories, and AI-powered discovery platforms — updated from a single source of truth - Listing accuracy monitoring with visibility into inconsistencies, missing data, and duplicate listings at the individual location level - Duplicate detection and suppression to eliminate conflicting listings that confuse search algorithms and erode customer trust - Enterprise governance controls that allow corporate teams to enforce brand standards while giving local operators appropriate flexibility — without creating bottlenecks - Local search performance insights that connect listing health to discoverability metrics, helping teams prioritize fixes that drive real-world traffic - Scalable bulk update tools for pushing changes across hundreds or thousands of locations simultaneously — critical for hours changes, seasonal updates, and new location launches How does Alchemer Listings Management compare to other listings management platforms? Unlike point solutions focused solely on data distribution, Alchemer Listings Management combines syndication with actionable accuracy intelligence — giving enterprise teams not just the ability to push data, but the visibility to know where listings are broken and why. Compared to platforms like Yext, Alchemer is purpose-built for the operational complexity of multi-location enterprises that need governance, not just automation, and that want listings management connected to their broader customer experience and reputation data. Bottom line: Alchemer Listings Management helps multi-location brands ensure every location is findable, accurate, and trustworthy — from the first search result to the front door. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1191&secure%5Bdisplayable_resource_id%5D=1191&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1191&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1812180&secure%5Bresource_id%5D=1191&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flocal-seo%3Fpage%3D8&secure%5Btoken%5D=90648eb8ad4f4ca7e284d8f02f4ae057ea798d3d277ef2c343429e7959b10b8b&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-listings-management-g2%2F&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Local SEO Software Products in 2026? ### 1. [OneUp](https://www.g2.com/products/oneup/reviews) OneUp is a social media scheduling tool that allows you to schedule and automatically repeat your posts on Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Google My Business. Features: Preview your posts, Customize your post for each network, Mentioning/Tagging, add First Comment and Location to Instagram posts, add CTA button for GMB posts, add images to the Photos section of GMB, post to a Personal FB Profiles, Schedulg Twitter threads, Media Gallery for storing your images and videos, Schedule Instagram Stories and Reels, Auto-post from RSS feeds, Set posts to automaticall repeat **Average Rating:** 4.3/5.0 **Total Reviews:** 28 **How Do G2 Users Rate OneUp?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 7.9/10 (Category avg: 9.1/10) - **Rank Tracking:** 7.9/10 (Category avg: 9.0/10) - **Online Listings:** 7.5/10 (Category avg: 8.9/10) **Who Is the Company Behind OneUp?** - **Seller:** [OneUp](https://www.g2.com/sellers/oneup) - **HQ Location:** Cranberry Township, Pennsylvania - **Twitter:** @talk2oneup (369 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/33271963/ (8 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 62% Small-Business, 24% Mid-Market #### What Are OneUp's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Easy Setup (2 reviews) - AI Features (1 reviews) - Automation (1 reviews) - Automation Benefits (1 reviews) **Cons:** - Improvement Needed (1 reviews) - Insight Limitations (1 reviews) - Lack of Analytics (1 reviews) - Limitations (1 reviews) ### 2. [Citation Builder Pro](https://www.g2.com/products/citation-builder-pro/reviews) The best tool for local SEO and business listings. Easily manage your online presence and improve your local search rankings. Start optimizing today! **Average Rating:** 4.9/5.0 **Total Reviews:** 6 **How Do G2 Users Rate Citation Builder Pro?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 9.4/10 (Category avg: 9.1/10) - **Rank Tracking:** 7.2/10 (Category avg: 9.0/10) - **Online Listings:** 9.4/10 (Category avg: 8.9/10) **Who Is the Company Behind Citation Builder Pro?** - **Seller:** [Citation Builder Pro](https://www.g2.com/sellers/citation-builder-pro) - **Year Founded:** 2012 - **HQ Location:** Chhatrapati Sambhajinagar (Aurangabad), Maharashtra 431210, India - **Twitter:** @local_citation (794 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/citation-builder-pro/ (45 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business #### What Are Citation Builder Pro's Pros and Cons? **Pros:** - Customer Support (6 reviews) - Helpful (5 reviews) - Affordable (4 reviews) - Ease of Use (4 reviews) - Easy Setup (3 reviews) **Cons:** - Missing Features (2 reviews) - Account Management (1 reviews) - Limitations (1 reviews) - Linking Issues (1 reviews) ### 3. [Location Bank](https://www.g2.com/products/location-bank/reviews) Location Bank is a leading Martech business that offers centralised management of digital locations and online reputation across the digital mapping world, providing brands and SMEs with a 360-degree view of their online presence. Our comprehensive product suite includes the following features and benefits: Listings: Set up, optimise, verify, and publish your business across multiple online platforms for increased visibility. Store Locator: An advanced solution for driving foot traffic and improving search ranking with features such as media, reviews, social links, and attributes. Reputation Management: Centralised review aggregation, community engagement, automated responses, and notifications/alerts to help manage and improve your online reputation. iFeedback Surveys: Customised surveys for private feedback to help gain valuable customer insights and improve your business strategy. Post Content and Media - Distribute location-specific offers, promote sales and specials, and schedule posts in advance on Facebook, Google, and your Store Locator. Insights on ROI and Location Performance: Detailed analytics on your business's online presence and ROI, including views, searches, clicks, website actions, and sales impact at a local level. Clients can also analyse their location management spend against traditional media analytics using our eCPM and eCPC metrics. Reputation Insights: Location Bank's centralised review analysis tool provides sentiment analysis, review ratings, top and bottom 10 rankings, keyword tracking, competitor comparisons, and actionable insights for improving your business's online strategy. With Location Bank's products and services, businesses can experience increased ranking, foot traffic, and revenue growth. Our 4-tier data cleansing process eliminates incorrect and inconsistent information for accurate and consistent data across platforms. Location Bank's local SEO strategies and expert keyword strategies improve online visibility and increase sales impact. We provide a comprehensive solution to businesses looking to manage their online reputation and boost their online presence. **Average Rating:** 4.5/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Location Bank?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 9.2/10 (Category avg: 9.1/10) - **Rank Tracking:** 8.9/10 (Category avg: 9.0/10) - **Online Listings:** 9.2/10 (Category avg: 8.9/10) **Who Is the Company Behind Location Bank?** - **Seller:** [Location Bank](https://www.g2.com/sellers/location-bank) - **Year Founded:** 2007 - **HQ Location:** Johannesburg - **Twitter:** @Location_Bank (164 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/business-positioning-systems/ (47 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 43% Small-Business, 29% Mid-Market ### 4. [Nightwatch](https://www.g2.com/products/nightwatch/reviews) Nightwatch is the most accurate global and local rank tracker on the market. It's designed to save SEO professionals hours of time by making accurate ranking data more accessible. **Average Rating:** 4.7/5.0 **Total Reviews:** 61 **How Do G2 Users Rate Nightwatch?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 8.3/10 (Category avg: 9.1/10) - **Rank Tracking:** 10.0/10 (Category avg: 9.0/10) - **Online Listings:** 7.2/10 (Category avg: 8.9/10) **Who Is the Company Behind Nightwatch?** - **Seller:** [NIGHTWATCH](https://www.g2.com/sellers/nightwatch) - **Year Founded:** 2016 - **HQ Location:** Slovenj Gradec, Koroska - **Twitter:** @nightwatch_io (1,744 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/15236773/ (15 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 77% Small-Business, 20% Mid-Market #### What Are Nightwatch's Pros and Cons? **Pros:** - AI Features (2 reviews) - Keyword Ranking (2 reviews) - Option Variety (2 reviews) - Rank Tracking (2 reviews) - Reputation Management (2 reviews) **Cons:** - Reporting Issues (1 reviews) ### 5. [Obenan](https://www.g2.com/products/obenan/reviews) Obenan – Your AI Co-Worker for Digital Marketing Obenan is redefining how businesses manage digital marketing. At the heart of our platform is Obenan Intelligence (Obi) — a 24/7 AI co-worker designed to take marketing complexity off your plate. Instead of juggling confusing tools or wasting time guessing what works, Obi ensures your business stays visible, relevant, and trusted online. With Obi, business owners can: - End the guesswork: Obi analyzes reviews, visibility, and performance data to highlight what’s working and cut wasted spend. - End review stress: It drafts professional, brand-authentic responses to customer reviews, protecting your reputation around the clock. - End listing errors: Obi automatically corrects and updates business information across the web, boosting trust with Google and AI search engines. - End content headaches: It creates AI-ready marketing posts that help you show up as the answer when customers search. Our goal is simple: provide peace of mind by making marketing “just work.” With Obenan, you can finally focus on running your business while knowing your digital presence is in good hands. Be seen. Be trusted. Be AI Visible. **Average Rating:** 4.9/5.0 **Total Reviews:** 6 **How Do G2 Users Rate Obenan?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 9.7/10 (Category avg: 9.1/10) - **Rank Tracking:** 10.0/10 (Category avg: 9.0/10) - **Online Listings:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Obenan?** - **Seller:** [OBENAN Software](https://www.g2.com/sellers/obenan-software) - **Year Founded:** 2021 - **HQ Location:** Amsterdam, NL - **Twitter:** @obenann (6 Twitter followers) - **LinkedIn® Page:** https://linkedin.com/company/obenan (35 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business ### 6. [PinMeTo](https://www.g2.com/products/pinmeto/reviews) PinMeTo is the Agentic AI platform designed for multi-location brands to win where discovery happens today. We help enterprise teams manage listings, reviews, social posts, and customer conversations across 100+ networks and 130+ countries - all from one unified dashboard. At the core of our technology is PLACES AI, the intelligence layer that connects every product. By combining location data with agentic AI workflows, we turn complex insights into "next winning actions." Whether you are managing hundreds of locations or hundreds of thousands, PinMeTo provides the precision and control needed to ensure every storefront is found, chosen, and trusted. Global leaders like H&M, Boots, Starbucks, and 7-Eleven use PinMeTo to stay visible across AI, search, maps, and social media. As the landscape shifts from search bars to AI assistants and social feeds, we ensure your brand remains accurate and authoritative, no matter how the world searches next. We believe powerful technology is at its best when paired with human expertise. Every customer receives dedicated one-on-one onboarding and ongoing strategic support. Founded in 2013 in Sweden, PinMeTo now serves 900+ enterprise brands with a global team of 100+ professionals across six offices. **Average Rating:** 4.8/5.0 **Total Reviews:** 14 **How Do G2 Users Rate PinMeTo?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 9.6/10 (Category avg: 9.1/10) - **Rank Tracking:** 9.6/10 (Category avg: 9.0/10) - **Online Listings:** 9.6/10 (Category avg: 8.9/10) **Who Is the Company Behind PinMeTo?** - **Seller:** [PinMeTo](https://www.g2.com/sellers/pinmeto) - **Year Founded:** 2004 - **HQ Location:** Malmoe, Sweden - **Twitter:** @pinmeto (367 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/pinmeto/ (108 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 43% Mid-Market, 43% Small-Business ### 7. [Serpstat](https://www.g2.com/products/serpstat/reviews) Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With a robust arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in your market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google. 🌐 Market Analysis and Intelligence: Delve into your domain and adopt industry best practices from frontrunners. 💡 Advertising and Paid Search Intel: Gain insights from rivals to refine your paid campaigns. ✍️ AI-Powered Content Crafting and Analysis: Effortlessly generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic SEO platform that encompasses everything requisite for robust marketing expansion. Hot Update: Unlock Powerful SEO Insights with the Serpstat ChatGPT Plugin! 🔍 Discover targeted SEO keywords and compare them across regions. 📊 Analyze crucial SEO metrics and domain backlink data. ✍️ Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies. Upgrade your SEO game with ChatGPT today! **Average Rating:** 4.6/5.0 **Total Reviews:** 453 **How Do G2 Users Rate Serpstat?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.2/10) **Who Is the Company Behind Serpstat?** - **Seller:** [Serpstat](https://www.g2.com/sellers/serpstat) - **Year Founded:** 2013 - **HQ Location:** Odesa - **Twitter:** @serpstat (4,312 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10238642/ (61 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 80% Small-Business, 17% Mid-Market #### What Are Serpstat's Pros and Cons? **Pros:** - Advanced Search (1 reviews) - Competitor Analysis (1 reviews) - Competitor Insights (1 reviews) - Competitor Research (1 reviews) - Customer Support (1 reviews) ### 8. [Xagio](https://www.g2.com/products/xagio/reviews) Xagio AI is a comprehensive SEO tool that integrates the power of artificial intelligence with search engine optimization to offer a unique and effective solution for digital marketers and businesses. Designed to streamline and enhance website optimization, Xagio AI simplifies the process of keyword research and clustering, making it easier to identify and organize the most relevant keywords for websites. This tool is especially useful for those looking to optimize their website's visibility and performance in search engine results without spending countless hours on manual processes. The platform's AI wizard guides users through the optimization process, ensuring each step builds upon the previous one for more refined results. One of the standout features of Xagio AI is its ability to generate content outlines and complete articles using advanced algorithms. This not only saves time but also ensures that the content is optimized for SEO. Additionally, Xagio AI's AI schema generation feature provides Json-LD schema based on content and SEO efforts, optimizing websites for both search engines and users. Xagio AI also includes a Chrome Extension, which integrates with WordPress and ChatGPT. This extension aids in text editing and content generation, enabling users to quickly enhance text and create SEO-optimized content. Furthermore, the platform fosters a community-driven environment where users can share, rate, and benefit from AI prompts, contributing to a collective pool of resources for content improvement. While Xagio AI offers numerous advantages for efficient content creation and website optimization, users should be aware that AI-generated content might sometimes require manual tweaking to achieve the desired tone or context. Overall, Xagio AI presents itself as a valuable tool for those seeking to harness AI technology for SEO optimization, blending automation's efficiency with the strategic insight necessary for digital marketing success. **Average Rating:** 4.9/5.0 **Total Reviews:** 6 **How Do G2 Users Rate Xagio?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 9.3/10 (Category avg: 9.1/10) - **Rank Tracking:** 9.2/10 (Category avg: 9.0/10) - **Online Listings:** 7.5/10 (Category avg: 8.9/10) **Who Is the Company Behind Xagio?** - **Seller:** [Xagio](https://www.g2.com/sellers/xagio) - **Year Founded:** 2016 - **HQ Location:** Beaumont, Alberta - **Twitter:** @xagioapp (109 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/xagio/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Xagio's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Efficiency (1 reviews) ### 9. [Jaywalk.ai - Local Business Database](https://www.g2.com/products/jaywalk-ai-local-business-database/reviews) Jaywalk.ai is a comprehensive local business database platform designed to help users quickly and accurately build lists of local businesses that match their specific needs. The platform offers access to over 20 million U.S. local businesses across more than 4,000 business categories. Users can perform precise searches using advanced filters, including geo-filters, review counts, ratings, business tags, and more. Jaywalk.ai supports instant bulk exports, allowing users to download up to 50,000 records in a single click. Additionally, the platform provides a powerful API for programmatic access to the data. Jaywalk.ai is ideal for sales teams, marketers, and businesses looking to enhance their lead generation and market outreach efforts. **Average Rating:** 4.6/5.0 **Total Reviews:** 5 **How Do G2 Users Rate Jaywalk.ai - Local Business Database?** - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 6.1/10 (Category avg: 9.1/10) - **Rank Tracking:** 8.3/10 (Category avg: 9.0/10) - **Online Listings:** 8.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Jaywalk.ai - Local Business Database?** - **Seller:** [Jaywalk.ai](https://www.g2.com/sellers/jaywalk-ai) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/jaywalk-ai/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Jaywalk.ai - Local Business Database's Pros and Cons? **Pros:** - Efficiency (1 reviews) **Cons:** - Expensive (1 reviews) - Limited Options (1 reviews) - Time Issues (1 reviews) ### 10. [Jooice](https://www.g2.com/products/jooice/reviews) Jooice is an easy-to-use app that allows you to amplify your business' online presence from a single place. Optimize your online listings, manage your reputation and engage with social media. Jooice AI provides recommendations to beat out your competitors and automatically draft responses to customers. Try a free 7-day trial today to see how Jooice can improve your marketing and save you time. Get discovered online, engage with customers and improve your reputation. Leverage Jooice AI to improve your marketing and make your life easier. Stay on top of your business' performance with real-time alerts and reports. Jooice's dedicated customer support ensures you'll always have the help you need. Jooice integrates with all of the major websites, apps and platforms (Google, Facebook, Instagram, Yellow Pages, Angi, etc). Jooice's easy setup wizard lets you post your business quickly across the internet and easily manage your online reputation. **Average Rating:** 4.6/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Jooice?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 10.0/10 (Category avg: 9.1/10) - **Rank Tracking:** 10.0/10 (Category avg: 9.0/10) - **Online Listings:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Jooice?** - **Seller:** [Webidoo](https://www.g2.com/sellers/webidoo) - **Year Founded:** 2017 - **HQ Location:** Milano, IT - **LinkedIn® Page:** https://www.linkedin.com/company/webidoo (353 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 91% Small-Business, 9% Mid-Market #### What Are Jooice's Pros and Cons? **Pros:** - Centralized Management (7 reviews) - Ease of Use (5 reviews) - Simple (5 reviews) - Automation (4 reviews) - Sharing (4 reviews) **Cons:** - Linking Issues (2 reviews) - Difficult Learning (1 reviews) - Difficult Navigation (1 reviews) - Difficult Setup (1 reviews) - Instagram Limitations (1 reviews) ### 11. [SEOprofiler](https://www.g2.com/products/seoprofiler/reviews) SEOprofiler is a web based SEO software solution that track rankings, perform website audits, monitor competitor back links, generate branded reports and many other things related to search engine optimization. **Average Rating:** 3.8/5.0 **Total Reviews:** 21 **How Do G2 Users Rate SEOprofiler?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 8.9/10 (Category avg: 9.1/10) - **Rank Tracking:** 10.0/10 (Category avg: 9.0/10) - **Online Listings:** 8.3/10 (Category avg: 8.9/10) **Who Is the Company Behind SEOprofiler?** - **Seller:** [Axandra GmbH](https://www.g2.com/sellers/axandra-gmbh) - **Year Founded:** 2005 - **HQ Location:** Staudt, Germany - **LinkedIn® Page:** https://www.linkedin.com/company/axandra-seo/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 57% Small-Business, 33% Mid-Market ### 12. [Suburb Stack](https://www.g2.com/products/suburb-stack/reviews) Launch hundreds or thousands of locally targeted, conversion-optimized landing pages built to rank and convert for SEO and Google Ads. **Average Rating:** 4.9/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Suburb Stack?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 9.4/10 (Category avg: 9.1/10) - **Rank Tracking:** 9.2/10 (Category avg: 9.0/10) - **Online Listings:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Suburb Stack?** - **Seller:** [Suburb Stack](https://www.g2.com/sellers/suburb-stack) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/suburb-stack/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Suburb Stack's Pros and Cons? **Pros:** - Automation (2 reviews) - Ease of Use (2 reviews) - Easy Setup (1 reviews) - Efficiency (1 reviews) - Strategy Development (1 reviews) **Cons:** - Learning Curve (2 reviews) - Navigation Issues (1 reviews) - Unintuitive Interface (1 reviews) ### 13. [Cheers](https://www.g2.com/products/cheers/reviews) AI assistants are rapidly becoming the way customers find local services. When someone asks ChatGPT for a plumber, AI recommends based on reputation, not ads. Winning this new channel requires optimizing reviews, citations, and social proof across dozens of platforms. This is GEO (Generative Engine Optimization). Cheers is the GEO platform for service businesses. We analyze your online reputation, build a custom optimization strategy, then turn your frontline employees into a reputation engine with mobile tools that capture reviews & goodwill at the point of service. Everything is tied to the individual, so you see which employees and locations drive outcomes, and you can coach, reward, and scale what works. Vivint Smart Home generated 70,000 reviews in 5 months with Cheers and now leads when customers ask AI for smart home services in their market. Cheers was founded in 2024, and is backed by Y Combinator. **Average Rating:** 5.0/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Cheers?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Cheers?** - **Seller:** [Cheers](https://www.g2.com/sellers/cheers) - **Company Website:** https://www.cheers.tech - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Small-Business, 25% Enterprise #### What Are Cheers's Pros and Cons? **Pros:** - Helpful (4 reviews) - Customer Support (3 reviews) - Ease of Use (2 reviews) - Reputation Management (2 reviews) - AI Features (1 reviews) ### 14. [MarketSnare](https://www.g2.com/products/marketsnare/reviews) MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market. **Average Rating:** 4.3/5.0 **Total Reviews:** 4 **Who Is the Company Behind MarketSnare?** - **Seller:** [Cirrus ABS](https://www.g2.com/sellers/cirrus-abs) - **Year Founded:** 1995 - **HQ Location:** Fort Wayne, US - **LinkedIn® Page:** https://www.linkedin.com/company/693084 (14 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Small-Business, 20% Enterprise ### 15. [Whitespark Local Rank Tracker](https://www.g2.com/products/whitespark-local-rank-tracker/reviews) Get ahead in your SEO efforts with the help of accurate and precise ranking data that gives you a complete picture of your online visibility. Understand the impact of your local search efforts with the Local Rank Tracker. Track your keywords across search engines, from multiple locations, for different results types, daily or weekly. Know how your business ranks in the Local Pack, Local Finder, Maps, and Organic results across the web. Key Features: Geo-location Tracking Competitor Monitoring Keyword Segmenting Local & Organic Rankings White-label Reporting **Average Rating:** 4.5/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Whitespark Local Rank Tracker?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Rank Tracking:** 10.0/10 (Category avg: 9.0/10) **Who Is the Company Behind Whitespark Local Rank Tracker?** - **Seller:** [Whitespark](https://www.g2.com/sellers/whitespark) - **Year Founded:** 2005 - **HQ Location:** Alberta, Canada - **Twitter:** @whitespark (5,308 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1997730/ (35 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 16. [Allintitle](https://www.g2.com/products/allintitle/reviews) Allintitle.co is a multifaceted SEO and keyword research platform, offering a range of tools to enhance digital marketing efforts: - Keywords Bulk Checker: Enables checking multiple keywords simultaneously, including Bulk Allintitle and Keyword Golden Ratio values, with real-time geo-location or language specificity. - Bulk Allintitle and Keyword Golden Ratio Checker: Offers a built-in KGR calculator for finding easy-to-rank, low-competitive keywords, utilizing the Keyword Golden Ratio. - KW Explorer: Assists in finding long-tail keywords and questions for any seed keyword, featuring clustering and search intent identification. - Ranking Gap Analysis: Allows comparative keyword analysis across up to five websites, aiding in SEO content strategy. - SERP Tracker: Tracks keyword positions on major search engines, supporting strategic SEO adjustments. - People Also Ask Tool: Provides real-time related questions for any keyword from Google, Bing, and Yahoo, enhancing content relevance. - Niche Finder: Identifies trending niches and topics, keeping users informed about industry trends and consumer demands. - Google/Bing Search Console Integrations: Facilitates regular keyword import from search consoles, offering in-depth insights and analysis. - Writer Assistant Tool: Uses AI to offer content optimization tips based on successful Google content. - Backlink Gap Tool: Helps discover link-building opportunities by comparing backlink profiles with competitors. These tools collectively make Allintitle.co a comprehensive solution for keyword research, SEO optimization, and content development. **Average Rating:** 4.8/5.0 **Total Reviews:** 24 **How Do G2 Users Rate Allintitle?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 10.0/10 (Category avg: 9.1/10) - **Rank Tracking:** 10.0/10 (Category avg: 9.0/10) - **Online Listings:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Allintitle?** - **Seller:** [Nexunom](https://www.g2.com/sellers/nexunom) - **Year Founded:** 2009 - **HQ Location:** Montreal, QC - **Twitter:** @nexunom_inc (809 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/nexunom (3 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 92% Small-Business, 8% Mid-Market ### 17. [Clients Now](https://www.g2.com/products/clients-now/reviews) Clients Now is a leading auto SEO Platform Developed by Diginix Media Pvt Ltd. Its serving wide range of SEO services to universal platforms **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Clients Now?** - **Dashboards and Reporting:** 6.7/10 (Category avg: 9.1/10) - **Rank Tracking:** 8.3/10 (Category avg: 9.0/10) - **Online Listings:** 8.3/10 (Category avg: 8.9/10) **Who Is the Company Behind Clients Now?** - **Seller:** [Clients now](https://www.g2.com/sellers/clients-now) - **Year Founded:** 2016 - **HQ Location:** Ahmedabad, IN - **Twitter:** @clients_now (74 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/clients-now/about/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business ### 18. [GeoRanker](https://www.g2.com/products/georanker/reviews) GeoRanker enables users to view search engines' SERPs (Search Engine Result Pages) as a local user in over 50000 locations around the world. **Average Rating:** 4.3/5.0 **Total Reviews:** 3 **How Do G2 Users Rate GeoRanker?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10) **Who Is the Company Behind GeoRanker?** - **Seller:** [GeoRanker](https://www.g2.com/sellers/georanker) - **Year Founded:** 2011 - **HQ Location:** Leudelange, LU - **Twitter:** @GeoRanker (480 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2882167 (11 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 19. [Leads Gorilla](https://www.g2.com/products/leads-gorilla/reviews) LeadsGorilla is the World's #1 Business Lead Finding & Client Closing Cloud-Based software to help Agency Businesses Find, Analyze & Close More Business Leads for digital marketing services. **Average Rating:** 3.6/5.0 **Total Reviews:** 5 **How Do G2 Users Rate Leads Gorilla?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 10.0/10 (Category avg: 9.1/10) - **Rank Tracking:** 6.7/10 (Category avg: 9.0/10) - **Online Listings:** 8.3/10 (Category avg: 8.9/10) **Who Is the Company Behind Leads Gorilla?** - **Seller:** [LeadsGorilla](https://www.g2.com/sellers/leadsgorilla) - **Year Founded:** 2018 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/leadsgorilla/about/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Leads Gorilla's Pros and Cons? **Pros:** - Affordable (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) - Efficiency (1 reviews) - Integrations (1 reviews) **Cons:** - Complex Usability (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) - Not Intuitive (1 reviews) - Poor Customer Support (1 reviews) ### 20. [Map Rankers](https://www.g2.com/products/map-rankers/reviews) Maprankers.com is a white label SEO agency specializing in helping businesses enhance their online presence and achieve higher search engine rankings. Our comprehensive services include keyword research, on-page and off-page optimization, content creation, and technical SEO audits. We work closely with clients to develop tailored strategies that align with their unique goals and industry standards. With a focus on data-driven results and continuous improvement, We aims to provide transparent and effective SEO solutions that drive sustainable growth and improve visibility across search engines. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Map Rankers?** - **Dashboards and Reporting:** 10.0/10 (Category avg: 9.1/10) - **Rank Tracking:** 10.0/10 (Category avg: 9.0/10) - **Online Listings:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Map Rankers?** - **Seller:** [Map Rankers](https://www.g2.com/sellers/map-rankers) - **Year Founded:** 2020 - **HQ Location:** Casper, US - **LinkedIn® Page:** https://www.linkedin.com/company/maprankers (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 21. [RealWork Labs](https://www.g2.com/products/realwork-labs/reviews) Check-in software for search engine optimization and on-site reputation management. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate RealWork Labs?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) **Who Is the Company Behind RealWork Labs?** - **Seller:** [RealWork Labs](https://www.g2.com/sellers/realwork-labs) - **Year Founded:** 2020 - **HQ Location:** Austin, US - **LinkedIn® Page:** https://www.linkedin.com/company/realwork-labs (85 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 22. [SEO Yodha](https://www.g2.com/products/seo-yodha/reviews) The world of internet is changing, so is the way of promoting businesses online. SEO Yodha, known to offer the best of SEO strategies, includes the tried-and-tested as well as the new methods to provide the best possible ROI. Our objective is to empower e-businesses and generate the maximum ROI with effective Internet marketing solutions. We do not specialize in a particular industry because we have expertise in everything that we do. We are exclusive members of Dunn & Bradstreet, W3C, Search Marketing Association of North America and IIMA. Our comprehensive SEO packages and PPC services are one of the most sought-after as well as competitively priced packages in the industry. From small companies and individual webmasters to large corporations, our services have been favored by a broad spectrum of clients. Apart from India, we also have a strong presence in USA, UK, Australia, Canada and rest of Asia. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **Who Is the Company Behind SEO Yodha?** - **Seller:** [SEO Yodha](https://www.g2.com/sellers/seo-yodha) - **Year Founded:** 2020 - **HQ Location:** Sahibzada Ajit Singh Nagar, IN - **Twitter:** @seoyodha (161 Twitter followers) - **LinkedIn® Page:** https://in.linkedin.com/company/seo-yodha (19 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business ### 23. [TribeLocal](https://www.g2.com/products/tribelocal/reviews) Tribelocal is a local SEO opmitization tool for small businesses. **Average Rating:** 1.7/5.0 **Total Reviews:** 3 **How Do G2 Users Rate TribeLocal?** - **Has the product been a good partner in doing business?:** 1.7/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 10.0/10 (Category avg: 9.1/10) - **Rank Tracking:** 10.0/10 (Category avg: 9.0/10) - **Online Listings:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind TribeLocal?** - **Seller:** [TribeLocal](https://www.g2.com/sellers/tribelocal) - **HQ Location:** N/A - **Twitter:** @TribeLocal (1,304 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17930532 (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Enterprise ### 24. [AI GBP](https://www.g2.com/products/ai-gbp/reviews) AI-powered Google Business Profile management for local businesses and agencies. Automated posting, review monitoring, and local SEO optimization in one dashboard. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate AI GBP?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 10.0/10 (Category avg: 9.1/10) - **Rank Tracking:** 10.0/10 (Category avg: 9.0/10) - **Online Listings:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind AI GBP?** - **Seller:** [Lead Oracle AI](https://www.g2.com/sellers/lead-oracle-ai) - **HQ Location:** United States - **Twitter:** @leadoracleai (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/lead-oracle-ai/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 25. [Business Profile Manager (GBPBM)](https://www.g2.com/products/business-profile-manager-gbpbm/reviews) Business Profile Manager is a game-changing software that empowers businesses to take control of their online presence and maximize their success in the digital landscape. With its intuitive interface and powerful features, it revolutionizes how businesses create, optimize, and automate their Google Profiles. This cutting-edge tool enables businesses to effortlessly manage their local listings, schedule posts, and handle media with ease. It provides valuable insights and analytics to track growth, automate tasks, and save time. By leveraging artificial intelligence (AI), Business Profile Manager takes business optimization to the next level, providing intelligent recommendations and strategies to drive results. Business Profile Manager is a comprehensive solution that caters to businesses of all sizes and industries. It offers multi-location management for agencies, empowering them to efficiently handle multiple client profiles and achieve exponential growth. It is equally beneficial for individual businesses and digital marketing agencies. The agencies can handle multiple Local SEO clients from the same dashboard and can save time and effort by delivering 10X results to the clients. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Business Profile Manager (GBPBM)?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10) - **Dashboards and Reporting:** 6.7/10 (Category avg: 9.1/10) - **Rank Tracking:** 1.7/10 (Category avg: 9.0/10) - **Online Listings:** 3.3/10 (Category avg: 8.9/10) **Who Is the Company Behind Business Profile Manager (GBPBM)?** - **Seller:** [InfoTalks](https://www.g2.com/sellers/infotalks) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Business Profile Manager (GBPBM)'s Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Easy Access (1 reviews) **Cons:** - Missing Features (1 reviews) ## What Is Local SEO Software? [Local Marketing Software](https://www.g2.com/categories/local-marketing) ## What Software Categories Are Similar to Local SEO Software? - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [SEO Tools](https://www.g2.com/categories/seo-tools) - [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) - [Local Listing Management Software](https://www.g2.com/categories/local-listing-management) - [Store Locator Software](https://www.g2.com/categories/store-locator) - [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) - [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms) --- ## How Do You Choose the Right Local SEO Software? ### What You Should Know About Local SEO Software ### What is Local SEO Software? Local search engine optimization (SEO) is a digital marketing strategy that focuses on improving a business’ visibility and rankings in local search results through organic or unpaid efforts. Local search results are differentiated from regular search results by local search intent. A search with local intent typically includes a geographic location or the term “near me," such as “best pizza in Chicago" or “fitness centers near me," indicating the user is searching for a product or service in a specific area. To give users the best results possible, search engines gather data from a variety of sources, including website content, social media, business listings, and online reviews. Local SEO software helps businesses manage and optimize these signals, resulting in higher rankings for local searches. While standard SEO practices such as [keyword research](https://learn.g2.com/hub/1-million/keyword-strategy) and [link building](https://learn.g2.com/hub/1-million/link-building-strategy) contribute to improvements in search rankings, local SEO products offer several unique features specifically designed to help businesses promote their products or services to local customers. These features may include updating local citations or listings, managing a profile using the Google My Business (GMB) tool, [online reputation management software](https://www.g2.com/categories/online-reputation-management), and local rank tracking. Some all-in-one SEO platforms provide a selection of local search marketing tools as part of their bundled offerings. However, most of the products in the local SEO space are either local marketing platforms, which offer a variety of local marketing features, or point solutions, which concentrate on one area of local SEO. **What Does Local SEO Stand For?** Local SEO stands for local search engine optimization. This type of SEO focuses on helping [brick-and-mortar businesses](https://learn.g2.com/brick-and-mortar) rank higher on local search engine results pages (SERPs). ### What are the Common Features of Local SEO Software? Similar to [SEO software](https://www.g2.com/categories/seo), local SEO products offer a diverse range of features. Before purchasing, marketers should consider which aspects of local search engine optimization will be most beneficial for their business. [**Rank tracking**](https://www.g2.com/categories/local-seo/f/rank-tracking) **:** Rank tracking is essential for businesses to understand how their locations are performing on search engines. In local SEO software, rank trackers enable businesses to monitor their website’s rankings for specific keywords with local intent. Once a business has this information, they can devise strategies to improve rankings for under-performing locations. Additionally, historical reports help businesses analyze how their rankings have changed over time. Looking at historical data can be especially useful because changes in search ranking generally occur over several months. [**Listings management**](https://www.g2.com/categories/local-seo/f/online-listings) **:** Many local SEO products provide local listing management tools. When consumers search for a product or service near them, they may find a business’ information in the search engine itself or on a customer-facing platform other than the company’s website. These listings, or citations, include a business’ name, address, and phone number (NAP). Even if a business does not claim their listing, search engines will scrape the web and populate the data on their own. Sometimes this data can be scraped incorrectly, edited by people not associated with the business, or it may simply need to be updated after a business changes their information. When an organization has many locations, it can be difficult to maintain dozens or even hundreds of listings. To assist with listings management, local SEO products offer a citation finder for businesses to discover all the listings for their business across multiple search engines, social networks, review sites, and local directories. Much of this information is collected through the seller’s partnerships with local data aggregators. Once the business has claimed their listings through the citation finder, local SEO platforms make it easy for the business to manage, update, and create new citations through one central hub. [**Google My Business (GMB) optimization**](https://www.g2.com/categories/local-seo/f/google-my-business) **:** One of the best ways for a business to improve their local search rankings is to optimize their GMB profile. GMB is a platform for companies of all sizes to manage their online presence across all Google products, including Google Search and Google Maps. In local SEO products, GMB optimization features can help businesses schedule Google posts from the same platform they use to manage their social media accounts and business listings. [**Reputation management**](https://www.g2.com/categories/local-seo/f/reputation-management) **:** Maintaining a positive online reputation is key to improving a business’ search rankings. While local SEO products won’t guarantee a business hundreds of five-star reviews, reputation builder features can help them respond authentically to customer reviews as well as solicit new reviews from their customers. Local SEO products help businesses with review management across many different channels and websites, including search engines, social media, and review sites. [**Social media**](https://www.g2.com/categories/local-seo/f/social-media) **:** Since social media has become such an important channel for customer engagement, search engines consider a business’ social activity when calculating the best results to display for a local search. Some local SEO products integrate with social media networks to allow businesses to manage their social accounts, schedule content, and respond to customers directly within the platform. [**Dashboards and reporting**](https://www.g2.com/categories/local-seo/f/dashboards-and-reporting) **:** To help businesses measure the success of their local SEO efforts, these products can provide users with reports and data visualizations for a variety of different metrics. Insights may include local citation score, online reputation, social activity, and ranking history. ### What are the Benefits of Local SEO Software? Depending on the product’s specific feature set, local SEO software offers numerous benefits for managing and optimizing a business’ digital presence. **Online visibility:** Due to the sheer volume of people who use websites like Google, Yahoo!, and Bing to find local information, local SEO has become a necessity for brick-and-mortar businesses if they want to be competitive. There are many ways for potential customers to discover a business, but when consumers perform a local search, they are typically close to making a purchase. By increasing their online visibility, brick-and-mortar businesses can increase foot traffic, website traffic, and sales. When it comes to local business results, search engine algorithms take into account a few different factors. The most significant of these factors is the relevance to the user’s search term, distance from the user, and prominence. While not much can be done about changing the distance of the user from the business, local SEO can impact a business’ relevance and prominence. With local SEO tools, companies can ensure their content and business listings are as complete and accurate as possible for their targeted locations. In addition, online reputation management features can help businesses generate more reviews, increasing their prominence in search results. **Listing optimization:** At a minimum, an online citation should include basic business information like NAP. However, listings can and should be enriched with further information depending on the business. For example, restaurants or service-based businesses like salons may find it beneficial to add menus, pricing, photos, and videos to their listing. Not only does this information improve the customer experience, but it improves the listing’s reliability in the eyes of search engine algorithms.  **Customer experience:** When consumers search for nearby products or services, they expect the information they find to be accurate. If a business listing has the incorrect phone number, address, or business hours, customers become frustrated. As a result, they might stop purchasing the company’s products or services or even leave negative reviews. Local SEO software can improve the customer experience by enabling businesses to maintain accurate listings across websites, directories, and applications. ### Who Uses Local SEO Software? In general, users of local SEO software work in marketing and advertising roles. Digital marketing agencies may also leverage local SEO tools on behalf of their clients. **Small business owners:** Local SEO is one of the best ways for small businesses to market their products or services. Consumers use online search to find local information every day, and if a business isn’t optimized to appear in those searches, they are losing out on potential customers. Local SEO software helps small businesses optimize for search without breaking the budget. Some products are tailored specifically for small business owners while others provide less expensive plans for businesses with a single location. **Digital marketers:** Digital marketers and SEO specialists at businesses with multiple locations use local SEO software to manage their business’ brand data across many online channels. For example, restaurant chains, hotels, health care facilities, and banks can operate hundreds of locations, often requiring marketers to monitor and manage listing information, online reviews, and social media for each location. Local SEO streamlines this process, allowing marketers to update information, respond to customers, and schedule social posts for many locations, all from one central hub. ### What are the Alternatives to Local SEO Software? Alternatives to local SEO software can replace this type of software, either partially or completely: [SEO software](https://www.g2.com/categories/seo) **:** Whereas local SEO software focuses on improving a website’s ranking in local search results, SEO software helps businesses track and improve their search ranking overall. These solutions can perform a variety of different functions, such as keyword research, content optimization, and SEO audits. Many SEO software products provide features for monitoring localized search rankings as well. [Local listing management software](https://www.g2.com/categories/local-listing-management) **:** Often provided as a feature of local SEO products, local listing management software enables brick-and-mortar businesses to maintain their location information across many different listing sites and online directories. Businesses with multiple locations such as franchises and health clinics use local listing management software to ensure their business name, addresses, and phone numbers are accurate and updated across all customer-facing platforms. [SEO services providers](https://www.g2.com/categories/seo-services) **:** Some companies, especially small businesses, may not have enough time, money, or technical knowledge to dedicate to in-house SEO. In this case, they may choose to outsource their efforts to SEO agencies. Digital marketing agencies that focus on local SEO can help businesses optimize their website, manage local listings, and execute paid local search campaigns. #### Software Related to Local SEO Software Related solutions that can be used together with local SEO software include: [Store locator software](https://www.g2.com/categories/store-locator) **:** Store locators enable businesses to create interactive maps of their locations. These maps can be displayed on the company’s website to help customers find the location closest to them. Many local SEO products also offer store locators, as well as the ability to create local pages. [Online reputation management software](https://www.g2.com/categories/online-reputation-management) **:** Reputation building and review management are important components of a local SEO strategy. Not all local SEO products offer robust reputation management tools, so businesses seeking advanced features for collecting reviews or monitoring online review ratings should search for products that are also in this category. [Location-based marketing software](https://www.g2.com/categories/location-based-marketing) **:** Companies that engage in local marketing may use location-based marketing software in addition to local SEO. Location-based marketing software helps marketers send targeted messages to prospects or customers in a particular geographic location. Brick-and-mortar businesses, especially those in retail and hospitality, use these solutions to message customers, deliver proximity notifications to prospective customers’ mobile phones, and increase foot traffic. [Search advertising software](https://www.g2.com/categories/search-advertising) **:** Search advertising software helps organizations bid on keywords and serve ads on search engines. Local businesses may wish to supplement their organic search marketing efforts with paid search marketing, or pay-per-click (PPC), campaigns. [Social media management software](https://www.g2.com/categories/social-media-mgmt) **:** While local SEO software will improve a business’ search ranking for local keywords, there are many other digital marketing strategies that can help grow a brick-and-mortar business. Consumers rely on search engines as well as social media to find information about businesses in their area. With social media management software, companies can publish content and engage with their customers on popular social networks. ### Challenges with Local SEO Software Software solutions can come with their own set of challenges.  **Best practices:** Like SEO, best practices for local SEO are always in flux. Search engines frequently introduce new features and update their search algorithms. While some of these changes may be beneficial, others may have a negative impact on a company’s rankings. For the most part, local SEO software can help businesses follow best practices. However, it’s still important to understand how search engines work and stay abreast of any changes or new features that may affect a business’ rankings. By doing so, marketers can adjust their strategies accordingly and ensure their company remains visible to potential customers. **Cancellations:** Many local SEO solutions provide listing management services. Software providers can continually distribute citation information and updates through their partnerships with various data aggregators and online directories. If an organization cancels their subscription for listing management, their local SEO solution provider will stop distributing this information. As a result, the company’s listings will become subject to each directories’ standard data scraping and updating process, which means the business’ listing information may change over time. ### Which Companies Should Buy Local SEO Software? Unlike SEO, which can be leveraged by any company with a website, local SEO will not provide the same level of benefit to every type of business. Local search marketing is used by organizations of all sizes, from small shops to franchises with hundreds of locations. **Brick-and-mortar businesses:** Companies that exclusively operate a digital storefront, such as e-commerce websites, generally do not need to market their products with local keywords. As such, local SEO is best suited for brick-and-mortar businesses that operate out of physical locations, such as an office or storefront, and provide face-to-face customer interactions. This type of software aims to help local brick-and-mortar businesses reach more customers, whether they are a service-based business or a retailer. **Small businesses:** Local SEO is one of the most powerful tools in a small business’ digital marketing kit. Consumers everywhere are using online channels to find information about products and services near them, and local SEO software makes it easier for those consumers to find and invest in a small business. From auto shops to salons, any small business can benefit from local SEO software regardless of industry. **Multi-location businesses:** On the other side of the spectrum, businesses with multiple locations or franchises can benefit from local SEO as well. These types of businesses may have multiple locations in a single state or country, or across the world. While local search optimization practices may look a little different for these businesses, the tools provided by local SEO software can be leveraged to manage, optimize, and measure location-specific content. ### How to Buy Local SEO Software #### Selection of Local SEO Software When an organization is ready to begin evaluating different local SEO products to buy, there are a few important considerations that will make the process run more smoothly. **Features:** Local SEO software providers can differ in their feature sets, so businesses should be sure to create a list of the features and tools they’re looking for in a product. An efficient way to do this is to determine exactly what the organization hopes to accomplish with this new product. Are reviews and reputation management an important factor? If yes, businesses must look for a product with robust review generation and response features. Does the business have multiple locations that each require optimized local pages and enriched listings? Then it’s important to seek out a solution with powerful listing management tools. **Number of locations:** Companies should evaluate local SEO products based on the number of locations they need to manage. While some local SEO solutions may specialize in helping businesses of a certain size, most providers offer different pricing plans based on the number of physical locations.