Lead retrieval software, also known as mobile lead capture software, is utilized by sales representatives to collect the contact information of potential leads while they attend trade shows and events. Lead retrieval products allow sales representatives to automate the recording of information about potential leads by scanning badges (via cell phone or other device), removing the hassle of collecting and importing data from countless business cards.
Some event organizers will build a customized lead retrieval app for attendees to use, but universal lead retrieval offerings are also available if an event does not provide a specific app. Most lead retrieval apps can be downloaded on a mobile device, but some services also provide the necessary devices while attending an event.
Lead retrieval software has some overlap with conference intelligence software, with many products providing valuable insights and tools they can use preceding, during, or after an event. However, their ability to capture lead information sets them apart as a separate offering. Many mobile event apps will offer lead retrieval capabilities as well.
To qualify for inclusion in the Lead Retrieval category, a product must:
- Retrieve and archive lead information via badge scanners or another similar technology
- Export lead data to another application
