Inbound Call Tracking Software Resources - Page 14

Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the individual visitor, all the way to the phone call. Invoca can track and capture data to the keyword level for search ads, and ad level for Facebook and display. Invoca natively integrates with many popular marketing technology platforms including DMPs and search platforms, to social, video, and display advertising. This means you get actionable data where you need it most, with integrations that are proven to work. Potential pitfalls to look out for when evaluating call tracking vendors: Many call tracking solutions only support attribution at the campaign level and are unable to collect/report out data types like search keywords. Some solutions don’t support 1:1 consumer-level attribution, either. You’ll be limited in your ability to optimize your campaigns or build meaningful audience segments if you end up with a solution that can only support high-level attribution.

There are a variety of call conversion types that you might want to measure, such as purchases made, appointments set, or quotes given. In order to make the best media optimizations, you need solid closed-loop attribution. Invoca tracks and associates call conversions to the online activities that preceded them. If you’re already tracking these conversion events you may simply want a way to push this data into your call tracking solution through a file upload or API call. Or you might want a solution that can automatically detect conversion for you. With Invoca’s call tracking & analytics solution, you can do it all. Potential pitfalls to look out for when evaluating call tracking vendors: Many call tracking solutions simply count calls and cannot actually track conversions. The value of call counting is not comparable to conversion measurement since only a fraction of inbound calls result in a conversion. Think of it this way: would you be happy optimizing to click-through or would you rather measure and optimize to clicks that resulted in sales?

Invoca has native, out of the box integrations with key technology platforms like Google Ads (AdWords), Salesforce, and Adobe Experience Cloud. If you’re looking to integrate with your favorite martech platform, we’ve got you covered. Through Invoca’s robust and thoroughly documented set of API’s, you can extend our platform into just any system you can think of. Learn more about our integrations here: https://www.invoca.com/integrations/additional-integrations/ Potential pitfalls to look out for when evaluating call tracking vendors: Without getting overly technical, some solutions aren’t architected to support many different types of integrations. If a specific integration is critical to the success of your call tracking program, make sure it works before signing on the dotted line. Furthermore, ask to speak with existing customers to see how well the desired integration is working for them.