Inbound Call Tracking Software Resources - Page 16

Media optimization is the primary use case that most marketers are looking for when evaluating call tracking vendors. However, Invoca can be leveraged for additional use cases like orchestrating the post-call customer journey or personalizing the caller experience to boost conversion rates. If you’re serious about call tracking, chances are that you’ll want to expand your use of the platform as you get more familiar with the data it provides. Potential pitfalls to look out for when evaluating call tracking vendors: Some solutions don’t offer much more than call reporting and attribution. Find out if you can push caller data or audiences into media orchestration platforms like Adobe or other DMPs. Find out if the vendor can integrate with contact center software like Five9 or can help route calls based on pre-call data (like products viewed or shopping cart activity). If not, it will substantially limit how much use you can get out of the platform.

The Invoca platform was built for marketers who want to manage their own call tracking and analytics tools- without relying on technical resources for number procurement and management. When you change a number on your site or want to adjust how you measure conversions, would you rather do it yourself or email someone and wait for them to do it for you? Potential pitfalls to look out for when evaluating call tracking vendors: Some call tracking solutions offer nice reporting platforms but very little by the way of actual self-service. Depending on your service level, you might be waiting a while for your measurement partner to get set up in order to launch that new campaign, and who wants that?

Invoca has an historic uptime of 99.9999% for both the web application and call infrastructure. The Invoca platform was built in the cloud to be highly available and redundant to ensure your business is never interrupted. With multiple leading and geographically diverse telecom carriers and cloud service providers Invoca ensures coverage in case of local outages. Potential pitfalls to look out for when evaluating call tracking vendors: Two things can go wrong: the web application goes down (Bad! You can’t log in and see your data) or the telecom infrastructure goes down (Really bad! Your calls don’t go through.)