### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Inbound Call Tracking Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Inbound Call Tracking Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Inbound Call Tracking Software Articles [![10 Free Call Tracking Tools to Engage Prospects](https://learn.g2.com/hubfs/G2CM_FI1106_Learn_Article_Images-%5BBest_Free_Call_Tracking_Software%5D_V1a%20%281%29.png "10 Free Call Tracking Tools to Engage Prospects")](https://www.g2.com/articles/free-call-tracking-tools) [ ### 10 Free Call Tracking Tools to Engage Prospects ](https://www.g2.com/articles/free-call-tracking-tools) Missed calls lead to missed sales.  [ ![Shreya Mattoo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shreya Mattoo") SM ](https://learn.g2.com/author/shreya-mattoo) by Shreya Mattoo ## Inbound Call Tracking Software Discussions 0 [What are the top rated call tracking services for 2025?](/discussions/what-are-the-top-rated-call-tracking-services-for-2025) Hey everyone, Currently, in the process of evaluating call tracking software for our marketing stack and would love to get your input. We're looking for something that helps us better attribute phone calls to campaigns, understand lead quality, and maybe even unlock insights from conversations. I was going through [**G2’s Inbound Call Tracking category**](https://www.g2.com/categories/inbound-call-tracking), and a few tools consistently show up at the top. Would love to hear if any of you are using these and what your experience has been: - [**CallRail**](https://www.g2.com/products/callrail/reviews) **:** Seems to be the go-to for SMBs and marketing teams- offers keyword-level attribution and integrations with HubSpot, Google Ads, etc. - [**WhatConverts**](https://www.g2.com/products/whatconverts/reviews) **:** Looks great for capturing all types of conversions (not just calls). Agencies seem to love its reporting. - [**Invoca**](https://www.g2.com/products/invoca/reviews) **:** This one looks more advanced AI-powered conversation intelligence sounds amazing but maybe overkill for smaller teams? - [**CallTrackingMetrics**](https://www.g2.com/products/calltrackingmetrics/reviews) **:** I like that it combines call tracking with business phone features. Anyone using it for both? - [**Ringba**](https://www.g2.com/products/ringba/reviews) **:** Looks built for high-volume call traffic and performance marketers. Curious if anyone's using it outside of affiliate models? Have you used any of these call tracking tools? What’s made the biggest impact on your conversion visibility? Drop your suggestions below - your insights could help others make smarter attribution decisions. Callrail is awesome, its been a few years since I used it, but always got the job done Answered: Ross Briggs on May 30, 2025 [Your answer](/discussions/what-are-the-top-rated-call-tracking-services-for-2025/comments/new?remote=true) 0 Question on: WhatConverts [Does this provide Google Shopping Search Term Conversion Info](/discussions/does-this-provide-google-shopping-search-term-conversion-info) Can this software or another provide a report of conversions that includes the keyword searched by the customer that led to the Google Shopping ad click? For example, customer visits www.google.com/search?q=desktop and then clicks our ad and buys our desktop. What software is available that will tell us that the keyword was "desktop" that led to this conversion and all others that we got on our site? We need this information for calculating ACoS per keyword for Google Shopping ads. Google Shopping search term report is 100% inaccurate reporting keywords with 2 clicks produced 7 and 11 conversions and therefore we need a solution for this missing information. Hi Rob, Unfortunately, Google does not pass over a search term/keyword for Shopping Ads, so there's no way to track that (see this article: https://support.google.com/google-ads/answer/2549100?hl=en "If your tracking templates include ValueTrack parameters that indicate keyword information, like the parameter {keyword}, then those parameters will be blank for Shopping ads. That's because Shopping ads use product groups and not keywords to show your ads.") That said, we do track data like product group IDs and target IDs (in addition to tons of other marketing data for each lead). Don't hesitate to reach out to our support team for more on how to get the most from your Shopping Ads data—they're more than happy to help! https://www.whatconverts.com/contact Answered: Alex Thompson on July 22, 2024 [Your answer](/discussions/does-this-provide-google-shopping-search-term-conversion-info/comments/new?remote=true) 0 Question on: Salesforce Sales Dialer [Why is lightning dialer useful for sales reps?](/discussions/why-is-lightning-dialer-useful-for-sales-reps) Why is lightning dialer useful for sales reps? The educational software was sent to teachers for review. Verb Scientists are reviewing the results of the study. I need time to review the situation. Answered: Jeremy Smith on April 21, 2023 [Your answer](/discussions/why-is-lightning-dialer-useful-for-sales-reps/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/inbound-call-tracking/resources) - [1](/categories/inbound-call-tracking/resources) - 2 - [3](/categories/inbound-call-tracking/resources?discussions_page=3) - [4](/categories/inbound-call-tracking/resources?discussions_page=4) - [5](/categories/inbound-call-tracking/resources?discussions_page=5) - [6](/categories/inbound-call-tracking/resources?discussions_page=6) - … - [28](/categories/inbound-call-tracking/resources?discussions_page=28) - [29](/categories/inbound-call-tracking/resources?discussions_page=29) - [Next ›Next ›](/categories/inbound-call-tracking/resources?discussions_page=3) ## Inbound Call Tracking Software Reports Mid-Market Grid® Report for Inbound Call Tracking Summer 2026 G2 Report: Grid® Report Grid® Report for Inbound Call Tracking Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Inbound Call Tracking Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Inbound Call Tracking Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Inbound Call Tracking Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Inbound Call Tracking Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Inbound Call Tracking Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Inbound Call Tracking Spring 2026 G2 Report: Grid® Report Grid® Report for Inbound Call Tracking Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Inbound Call Tracking Spring 2026 G2 Report: Momentum Grid® Report