### Contents

- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Demand Side Platform (DSP) Resources

##### Glossary Terms, Discussions, and Reports to expand your knowledge on Demand Side Platform (DSP)

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Demand Side Platform (DSP) Glossary Terms

[![Demand Side Platform](https://learn.g2.com/hubfs/G2CM_GI690_Glossary_Article_Images_%5BDemand_Side_Platform%5D_V1a.png "Demand Side Platform")](https://www.g2.com/glossary/demand-side-platform-definition)

[Demand Side Platform](https://www.g2.com/glossary/demand-side-platform-definition)

Demand side platforms allow advertisers to bid on ad inventory in a matter of seconds. Learn how they work, their benefits, and what features to look for.

by Alyssa Towns

[![Real-Time Bidding](https://learn.g2.com/hubfs/G2CM_GI397_Glossary_Article_Images-%5BReal-Time_Bidding%5D_V1a.png "Real-Time Bidding")](https://www.g2.com/glossary/real-time-bidding-definition)

[Real-Time Bidding](https://www.g2.com/glossary/real-time-bidding-definition)

Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits.

by Mara Calvello

## Demand Side Platform (DSP) Discussions

0

Question on: Choozle
[What is Choozle used for?](/discussions/what-is-choozle-used-for)

What is Choozle used for?

Through partnerships with the Trade Desk and Amazon Ads, the media that’s run through the Choozle platform is programmatically powered by the best DSPs that exist today. In-platform, marketers can leverage their own CRM data, build custom audiences, geo-target, retarget, target by device type, target audiences across multiple devices, target (or even block) specific websites, keywords publisher-defined categories, and so much more. Our digital media experts take you through the digital advertising journey, from planning and strategy to buying and execution to measurement and reporting.

Answered: Sarah Lilly on March 6, 2024

[Your answer](/discussions/what-is-choozle-used-for/comments/new?remote=true)

0

Question on: AdLib DSP
[What is AdLib DSP used for?](/discussions/what-is-adlib-dsp-used-for)

What is AdLib DSP used for?

AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data activation, and analytics. Founded by early and long-term MediaMath employees, AdLib started as an easy-to-use DSP. Today, ad agencies, brands, and marketers of all sizes use AdLib as a workflow platform to reduce labor costs, grow revenue streams, and eliminate costly errors & omissions.

Answered: Mike Hauptman on September 28, 2023

[Your answer](/discussions/what-is-adlib-dsp-used-for/comments/new?remote=true)

0

Question on: Teikametrics
[What is Teikametrics used for?](/discussions/what-is-teikametrics-used-for)

What is Teikametrics used for?

Teikametrics is used to help maximize your advertising results and profitability across Amazon, Walmart and beyond. Teikametrics leverages predictive AI to make intelligent advertising decisions at scale, and enables you to use powerful AI-powered software your self OR work directly with top experts in the ecommerce industry manage all aspects of advertising for you and your business. Powered by billions of market data insights, Flywheel AI is the most advanced and nuanced targeting and bidding solution in the market. Leveraging market and product data insights, it completely automates advertising at scale to grow sales and efficiently allocate your ad spend for maximum return.

Answered: Cameron Yoder on October 4, 2023

[Your answer](/discussions/what-is-teikametrics-used-for/comments/new?remote=true)

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## Demand Side Platform (DSP) Reports

Mid-Market Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Momentum Grid® Report