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This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
What do users of data privacy management software think about their software? At G2, we ask. G2 is the world’s largest tech marketplace, where B2B tech users can review the software and services they use and read other software reviewers’ insights to discover tech solutions that best fit their needs.
Security and data privacy are on the minds of software buyers right now, according to G2’s 2021 Software Buyer Behavior Report. Security is listed as the topmost important factor for mid-market and enterprise buyers when purchasing software, surpassing other factors such as integrations, scalability, and a one-year return on investment (ROI).
It’s been a busy past year for those working in the data privacy industry. 2020 welcomed the implementation date (January 1, 2020) and enforcement date (July 1, 2020) of the California Consumer Privacy Act (CCPA).
Following extensive media coverage of the Facebook-Cambridge Analytica scandal, the Equifax data breach, and countless other known data breaches, consumers have become more aware of how their personal data is being used and misused by companies.
Protecting the privacy of the participants to the KeenCorp measurement is essential. For this purpose, the KeenCorp software was designed with this principle in mind. We call this Privacy by Design. This responds to strict privacy legislation, including the GDPR that has been applicable as of May 2018.
The KeenCorp software complies in accordance with the 3 important principles:
- Legitimacy: Is there a valid reason to perform the measurement? Our answer is ‘yes’, because the people are the organization’s prized asset and their wellbeing is of paramount importance.
- Proportionality: Is the importance of the measurement proportionate to the effort required? We say ‘yes’ as the measurement requires zero effort from the participant.
- Subsidiarity: Can the same result be achieved with different means?
Our answer is ‘no’ to this question. It is not possible to provide the same depth of insight, reliability and frequency with other available tools.
KeenCorp’s compliance has been tested by leading internal law firm Clifford Chance. The executive summary of their legal assessment is available on the KeenCorp website.
Also, and equally importantly, KeenCorp’s Privacy by Design recognizes that you may have concerns and questions about your digital communication footprint, visibility and the access by others. In short, you have good reason to have genuine questions.
That is why we have visited every team’s meeting to explain about our use of the KeenCorp Index, particularly around these three
aspects:
- Transparency – we have communicated clearly about what we do.
- Clarity of purpose – we have communicated clearly about why we are doing it.
- What’s in it for me? We aim to ensure that the benefits for participants far outweighs the perceived ‘costs’ of the algorithm analyzing their digital communication.
In this phase, we take time to listen to concerns from all stakeholders and explain as well as we can.
We believe that the software is a useful additional tool to connect with all employees. There are clear advantages for the participants whose emails and communication contribute to the KeenCorp Index scores. The value for you can be defined as follows:
- The software creates continuous feedback into management and leadership on how people are doing. And the feedback is by definition a group voice, not a single voice. So, it needs to be listened to. It can’t be ignored.
- It is first-hand, can’t be faked and is therefore always reliable. Again, it can’t be ignored.
- The people element of the company is truly on the map. There is clear accountability with leadership to improve when and where people are not doing well or are becoming dis-engaged.
- There is no “feedback risk” for you: the system is fully anonymous. No content is ever stored and scores can never be traced back to individuals.
It is automatic: It requires no extra work, it doesn’t take up any time and there will be no ‘survey-fatigue’.
KeenCorp follows William A. Kahn's (1990, 1992) premise that engagement is a measure for the degree to which people express and deploy themselves in work role performances, and that this has implications for both their work effectiveness and personal experience. Our algorithm links this notion to the work of, among others, Pennebaker et al. (2003a, 2003b) that people reveal the degree to which they express and deploy themselves in language: several features of linguistic style, such as pronoun use, emotionally toned words, prepositions and conjunctions that signal cognitive work, have been linked to situational and social variations in language and a number of behavioural and emotional outcomes.
To validate the algorithm, KeenCorp has resorted to using real-life data from a real company from which the business-lifecycle is known in the market today: KeenCorp has used the publicly available Enron-corpus, which contains 320.000 e-mail messages from the e-mailboxes of Enron's 150 top-executives over a period of 2.5 years up until Enron’s bankruptcy. The resulting data show a significant decline expressed in points of the EBI index, with the lowest point following shortly after Enron's filing for bankruptcy. Moreover, the several significant dips in the index on earlier points in time can be related to significant decisions made by Enron's
management which became public during the Enron-trials.
