Customer Data Platforms (CDP) Resources

Optimove helps marketers select the best marketing actions for each group of customers to maximize the transaction frequency and amount of money they spend. Optimove does this by helping marketers systematically optimize the match between customer micro-segment and marketing action. Part of this is predicting which marketing actions are most likely to “bump” regular customers into “big spender” customer groups. And because Optimove focuses on maximizing customer lifetime value, the software will avoid recommending actions for short-term gain at the expense of longer-term revenues.

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A certain percentage of paying customers will always abandon your site or app, never to return. While Optimove can’t prevent this from occurring, the software can identify customers who are on their way out and then suggest the particular marketing actions with the greatest chances of preventing those customers from churning before it’s too late. Optimove can also suggest marketing actions earlier on in the customer lifecycle which will increase customer loyalty, extend their engagement with your business and reduce the chances that they will abandon you in the first place.

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Absolutely! Optimove can run campaigns across a wide range of execution channels, whether separately or in tandem. Optimove supports campaign delivery via: - Email (via internal Optimail module or via integration with a third-party ESP) - SMS - Mobile push notification - Facebook Custom Audiences - Google Display Network - Website/app pop-up - In-platform messaging (e.g., lobby banner) - Offline (e.g., direct mail, call center) - Any other in-house or third-party service via integration with the Optimove API

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